PPC Ads Training Course

Learn Everything You Need to Know to
Succeed With PPC Ads Now!

Over $60,000,000

Ad spend tested

Over 7,000

Ad Campaigns Launched

Over 12 Years Experience

Building Profitable Ad Campaigns

Best PPC Ads Training Course

We can teach anyone of any level of experience to master advertising using our best PPC Ads Training course.

If you need to scale up your business, profits, and sales from PPC advertising, our training can help! The training is setup with step-by-step guides for PPC, followed by walthroughs and tutorials inside actual PPC advertising accounts. This way you know exactly how to setup PPC ads that work.

All of the training is delivered through our online learning platform. All you have to do is login to watch the training videos, track progress, download resources, and go through the tutorials. Re-watch as much as you want, and skip around if you are an advanced Pay Per Click ad user. This is the best PPC ads training course out there!

We can teach beginners, experts, small business owners, marketing professionals, ad agencies, and more! Our training works for any size budget and industry.

 

 

Created by Falcon Digital Marketing Ad Agency

This training was created by an award winning ad agency. We have run over $60,000,000 in ad spend for more than 12 years – we know exactly what works best for Pay-Per-Click advertising.

This PPC ad training is unique because it is focused on scaling ads for profit. We skip the fluff that focuses too much on just getting clicks, increasing Quality Score, or improving Optimization Score. ROI is the most important metric for Pay-Per-Click ads – this is what our training is built around.

Whether you have are a beginner, or are an expert, our Pay-Per-Click advertising training can help! We have a wide range of PPC training videos from start to finish for running PPC ads. If you have a large budget or very small budget – we have training that can help any industry.

Online Advertising Academy for PPC Ads Training

30 Day Money Back Guarantee

Try the program risk free – if you are not satisfied with our training for any reason we will give you a full refund.

Beginner to Expert Level PPC Ads Training

Expand to the Microsoft Bing Ads Network

Expert Search Campaign Optimization Strategies

Strategies for Expanding Top Performers and Scaling with High ROI

Strategies for Rapidly Scaling ROI and Expanding Campaigns, Ad Groups, Ads, and Keywords

Advanced Remarketing Ads Training

Display Ad Strategies for ROI & Removing Low Quality Website Clicks

How to Use Google Analytics to Track ROI from Goals, Leads, ROI, and Sales

Display Content Targeting: Placements, Contextual, Topics

Advanced Content/Audience Combo Targeting Strategies

Best PPC Tools & Software Training

Downloadable Resources, Guides, Checklists, and Templates

Get Lifetime Access to Over 70 Video Lessons – Rewatch As Much As You Want – Skip to Any Lesson Instantly

Expert PPC Ads Strategies for ROI, Not Just Clicks

TO RUN A TOP PERFORMING PPC ADS CAMPAIGN, YOU NEED TO LEARN FROM THE EXPERTS

Intro to Google Ads

How to get started with PPC advertising, PPC ad formats and writing ads, targeting, setup, and top strategies for better ROI. We focus on metrics that grow profit, not budget-wasting strategies that just get clicks.

Google Banner Ad Remarketing

How to setup advanced marketing to target the right audience and follow-up with potential customers. We give a full tutorial on setting up PPC remarketing campaigns from beginning to end. Get more than the basics and learn expert PPC remarketing strategies.

Full Setup Walkthroughs

How to setup PPC ads to get more profit and scale. We give you full walkthroughs for setting up PPC advertising campaigns inside the actual dashboard. Perfect for any level – beginners to experts.

PPC Keyword Strategies

Learn expert PPC keyword strategies. Learn how to find the best keywords to target through keyword research, expanding best performing keywords, setting up ad groups, optimizing, and more!

Negative Keywords

Learn how to block keywords that waste money from irrelevant searches. Download our pre-made templates for common negative keyword lists to improve ROI fast and only get clicks for the best keywords for your business and industry.

Competitor Keyword Spying

Learn how to find your competitors’ best keywords with PPC keyword spy tools. This helps you stay one step ahead of your competition and find the best keywords to target for your PPC advertising.

Best Ads Strategies to Use

We teach you the best way to create high performing ads and do a/b testing for PPC ads. Learn the best ways to write ad copy that gets more profit and pre-qualifies your target audience for more sales.

PPC Ad Templates

We offer our top performing PPC ad templates, guides, and resources for you to download and run quickly. We have tested the best ways to setup PPC ads, campaigns, ad groups, keywords and more – use our resources to jump-start your Pay per click ads

Ongoing Optimization

We teach how to setup and keep your Google ad campaigns going for long-term performance. You’ll learn how to scale your top performing ads, ad groups, keywords, campaigns, and setup new advanced campaigns to get more business fast – for any industry or level of experience.

PPC Display Banner Ads

You will learn advacned PPC Display Ads for targeting the best audiences, website placements, topics, custom audiences, and contextual targeting. Go beyond only targeting search engines and remarketing to scale your PPC ad profits fast.

Google Analytics & Tracking

We teach you the best way to implement Google Analytics to track your website traffic, leads, sales, and ROI effectively to make sure your PPC ads are as profitable as possible and not wasting money.

Top PPC Tools and Software

How to use the best PPC tools and software that agencies use to rapidly scale profits. Includes Landing Page Builders, PPC Call Tracking, A/B Testing PPC Ad Software, and more! Learn the best PPC software and tools fast!

What People Are

Saying About Us

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Full Training Course Syllabus

Our expert-level training is designed to get you up and running  fast and grow your advertising profits!

Google Search Ads Training

Intro to Google Search Advertising - How It Works: 13m (Included in Workshop)

In this training we will go over a quick intro to Google Search Ads, how they work, and how to use them effectively.

 

You Will Learn:

  • Intro to Google Search Ads - How They Work
  • Setting Up Google Search Campaigns
  • Components of a Google Search Campaign
  • Intro to Campaigns, Ad Groups, Ads, Ad Extensions, Keywords, Negative Keywords
  • Optimal Settings for the Best ROI
How to Setup a New Google Ads Account Fast: 5m (Included in Workshop)

In this training we will go over how to setup a new Google Ads account in expert mode. 

 

You Will Learn:

  • How to Create a Google Ads Account Without Setting Up a Campaign First
  • Step-By-Step Demo Walkthrough for Setting a New Google Ads Account
Intro to Google Search Campaigns and Best Practices: 15m (Included in Workshop)

In this section of the Google Search Ads training we will go over an intro to how Google Search Campaigns work and how to best set them up for results, not just clicks.

 

You Will Learn:

  • Intro to Google Search Campaigns Setup
  • Effective Location Targeting for Google Search Campaigns
  • Controlling the Budget for Google Search Campaigns
  • Top Bidding Strategies for Google Search Campaigns
  • Google Search Campaign Setup Best Practices
Intro to Google Search Ad Groups and Best Practices: 11m (Included in Workshop)

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Groups work and how to best set them up for optimal results.

 

You Will Learn:

  • Intro to Google Search Ad Groups Setup
  • Effective Google Search Ad Group Keyword Setup
  • How and Why to Separate Keywords by Theme in Ad Groups
  • Effective Google Search Ad Group Ads Setup
  • How and Why to Customize Ads Per Ad Group and Keyword
  • Strategies for Google Search Ad Group Bidding
  • Why to Avoid Single Keyword Ad Groups (SKAGS)
  • Google Search Ad Group Setup Best Practices
Intro to Google Search Keywords and Best Practices: 16m (Included in Workshop)

In this section of the Google Search Ads training we will go over an intro to how Google Search Keywords work and how to best set them up for a better ROI.

 

You Will Learn:

  • Intro to Google Search Keywords
  • Keyword Match Types
  • Major Update to Google Keyword Match Types - The New Way to Target Keywords
  • Keyword Close Variants
  • How to Use Negative Keywords
  • Finding the Best Keywords for Users Ready to Buy Now
  • How to Remove Low-Intent, Overly Broad Keywords
  • Google Search Keywords Best Practices
Intro to Google Search Ad Formats and Best Practices: 19m (Included in Workshop)

In this section of the Google Search Ads training we will go over an intro to how Google Search Ads work and how to best set them up for your advertising goals.

 

You Will Learn:

  • Intro to Google Search Ads Setup
  • Components of a Top Performing Google Search Ad
  • How and Why to Customize Ads Per Ad Group
  • How to A/B Test Ads and Scale Them
  • Google Search Ads Policies and Guidelines You Must Follow
  • Google Search Ad Best Practices
Intro to Google Search Ad Extensions and Best Practices: 17m (Included in Workshop)

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Extensions work and how to best set them up.

 

You Will Learn:

  • Intro to Google Search Ad Extensions Setup
  • Sitelink Extensions
  • Callout Extensions
  • Structured Snippets
  • Call Extensions
  • Location Extensions
  • App Extensions
  • Lead Form Extension
  • Price Extension
  • Promotion Extension
  • Affiliate Location Extension
  • Components of Top Performing Google Search Ad Extensions
  • Google Search Ad Extension Policies and Guidelines You Must Follow
  • Google Search Ad Extension Best Practices
Expert Keyword Research Methods for Google Search Campaigns: 21m (Included in Workshop)

In this section of the Google Search Ads training we will go over how to do advanced keyword research to find and expand your best potential keywords. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

 

You Will Learn:

  • Intro to Keyword Research for Google Search Campaigns
  • Free Tools for Google Search Keyword Research
  • Expert Level Keyword Research Strategies - How an Ad Agency Does It
  • Expanding Top Performing Keywords to Get More Conversions
  • How to Organize and Implement Your Keywords from Keyword Research
  • How to Effectively Group Keywords by Theme
  • How to Add New Keywords Into Your Account, or Expand Existing Ad Groups
Full Walkthrough - Setting Up a Google Search Campaign Start to Finish: 23m (Included in Workshop)

In this training we will demonstrate how to setup a Google Search Campaign start to finish, and explain how and why we set things up this way for success. 

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video. 

Google Ads has updated many policies and features over the years. This setup shows the best settings to implement for better results, not just website clicks.

 

You Will Learn:

  • How to setup a Google Search Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.
Google Search Ads Performance Metrics - What You Need to Know to Succeed: 14m (Included in Workshop)

In this section of the Google Search Ads training we will go over important metrics to focus on for optimizing your ad campaigns correctly. We will explain most metrics, but focus on the most important metrics for profits, not just website clicks.

 

You Will Learn:

  • Review the Most Important Metrics to Succeed
  • Review Secondary Metrics
  • Review Other Metrics
  • Explain KPIs like Conversions, Conversion Rate, Cost Per Conversion (CPA)
  • Explain Impressions, Clicks, CTR, Cost, Avg CPC, Impr. Abs. Top %, Impr. Top %
  • Explain Search Impression Share, Optimization Score, Quality Score, Expected CTR, Ad Relevance, Landing Page Experience
Google Ads Dashboard Walkthrough - How to Navigate the System: 11m (Included in Workshop)

In this training we will go over how to navigate the Google Ads dashboard inside your account.

 

You Will Learn:

  • Review the Google Ads Dashboard Controls for Search Campaigns
  • Review How to Setup Campaigns, Change Settings, Find Reports, and Find Account Settings
Google Search Campaign Pre-Launch Optimization Checklist: 9m (Included in Workshop)

In this section of the Google Search Ads training we will go over how to double-check all of your ad campaign settings BEFORE launching a new campaign. This will help you avoid little mistakes that can cost you a lot of money.

 

You Will Learn:

  • How to Review ALL Search Ad Settings Before Going Live
  • Detailed Pre-Launch Checklist for Google Search Campaigns
Google Search - Optimizing Bids and Bid Management: 11m (Included in Workshop)

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with optimizing your bids and controlling bid management

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

 

You Will Learn:

  • Google Search Campaign Optimization for Bids and Bid Management
  • Top Metrics to Focus On, and Metrics to Ignore for Profitable Ad Campaigns
  • Optimization for Campaign Settings and Performance Data
  • Optimization for Ad Group Bids and Performance Data
Google Search - Optimizing Campaigns: 8m (Included in Workshop)

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with campaign settings.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

 

You Will Learn:

  • Google Search Campaign Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Campaign Data Effectively
  • How to Optimize Campaigns
  • When to Pause Campaigns That are Wasting Money
  • Adjusting Bidding Strategy
Google Search - Optimizing Ad Groups: 14m (Included in Workshop)

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with ad groups.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

 

You Will Learn:

  • Google Search Ad Group Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Ad Group Data Effectively
  • How to Optimize Ad Groups
  • When to Pause Ad Groups That are Wasting Money
  • Adjusting Ad Group Bids
Google Search - Optimizing Keywords: 18m (Included in Workshop)

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with keywords.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

 

You Will Learn:

  • Google Search Keyword Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Review Search Terms Reports
  • How to Add Negative Keywords
  • Analyze Keyword Performance Data Effectively
  • How to Optimize Top Performing Keywords
  • Adjusting Keyword Bids
  • When to Pause Keywords That are Wasting Money
Google Search - Optimizing Ads and A/B Testing: 11m (Included in Workshop)

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with ads and A/B testing ads.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

 

You Will Learn:

  • Google Search Ad Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Ad Performance Data Effectively
  • How to Run Search Ad A/B Tests
  • How to Optimize Search Ads
  • When to Pause Search Ads That are Wasting Money
Google Search - Advanced Setups - Expert Strategies for Higher Profits: 10m (Included in Workshop)

In this section of the Google Search Ads training we will review the foundations of Google Search campaigns that we have discussed so far, and then explain how to expand your campaigns to more advanced, expert level setups and optimization tactics for scaling profits. 

 

You Will Learn:

  • Foundations of Successful Google Search Ad Campaigns
  • Expanding to Expert Level, Advanced Google Search Campaigns
Google Search - Advanced Setups - Expert Campaign Segmentation: 23m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, and expanding top performing campaigns for higher profits.

 

You Will Learn:

  • Advanced Google Search Campaigns Setup
  • How to Effectively Setup Test Campaigns
  • How to Effectively Setup Priority Campaigns
  • How to Effectively Target Competitors' Keywords
  • Splitting High Profit Products or Services Into Separate Campaigns
  • Building Different Campaigns for Different Levels of the Funnel
  • How to Balance High Volume/High Competition with Low Volume/Low Competition
  • How and When to Test Low CPC Long-Tail Keywords
Google Search - Advanced Setups - Expert Ad Group Segmentation: 18m

In this section of the Google Search Ads training we will go over how to setup more advanced ad groups segmentation and testing.

 

You Will Learn:

  • Advanced Ad Group Setup Best Practices
  • Advanced Ad Group Keyword and Ad Matching
  • Main Issues to Avoid When Separating Ad Groups by Theme
  • How to Rapidly Build Out More Ad Groups
  • Ad Agency Methods to Effectively Separating Ad Groups
  • How to Balance High Volume/High Competition with Low Volume/Low Competition
  • How and When to Test Low CPC Long-Tail Keywords
Google Search - Advanced Setups - Expert Ad Copy Strategies: 38m

In this section of the Google Search Ads training we will go over advanced Google Search Ads strategies that agencies use for better ad performance.

 

You Will Learn:

  • Advanced Google Search Ads Setup
  • Components of a Top Performing Google Search Ad
  • Best Ad Copy to Use for Your Industry
  • How and Why to Customize Ads Per Ad Group
  • How to A/B Test Ads and Scale Them Based on Performance
  • Google Search Ads Policies and Guidelines You Must Follow
  • How to Effectively Use Responsive Search Ads
  • Changes to Expanded Text Ads You Must Know
  • Best Practices for Call Ads
  • What is Ad Strength
  • Writing More Effective Ad Headlines
  • Writing More Effective Ad Descriptions
  • How to Use Display URL Properly
  • Matching Landing Pages to Ads
Google Search - Advanced Setups - Expert Negative Keyword Strategies: 18m

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords that are not relevant and prevent wasted ad spend. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

 

You Will Learn:

  • Intro to Negative Keyword Research for Google Search Campaigns
  • Free Tools for Negative Keyword Research
  • Expert Level Negative Keyword Research Strategies - How an Ad Agency Does It
  • Adding Negative Keywords in Advance - Before the Campaign Launches
  • Using Shared Negative Keyword Lists
  • How to Add Negative Keywords Into Your Account - Most People Do This Wrong
  • Download Our Prebuilt Negative Keyword Lists - How to Use Them
Google Search - Advanced Setups - Expert Negative Keyword Strategies for Local Campaigns: 8m

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords specific to local campaigns and blocking cities, zip codes, counties, etc.

 

You Will Learn:

  • Location Negative Keyword Research for Google Search Campaigns
  • Free Tools for Negative Keyword Research for Locations
  • Expert Level Negative Keyword Research Strategies - How an Ad Agency Does It
  • Adding Negative Keywords in Advance - Before the Campaign Launches
  • Using Shared Negative Keyword Lists for Local Negative Keywords
Google Search - Advanced Setups - RLSA (Remarketing Lists for Search Ads): 17m

In this section of the Google Search Ads training we will go over how to run Search Remarketing Campaigns, also known as Remarketing Lists for Search Ads (RLSA Campaigns.)

You Will Learn:

  • How Search Remarketing Campaigns Work
  • How to Setup Remarketing Lists for Search Ads
  • Best Practices for Search Remarketing Campaigns
  • Step-By-Step Demo Walkthrough for Search Remarketing Campaigns
Google Search - Advanced Setups - Reverse Location Targeting Campaigns: 18m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for Reverse Location Targeting, or targeting users searching for your city but do not live in your city.

 

You Will Learn:

  • What is Reverse Location Targeting – When to Use It 
  • How to Setup Reverse Location Targeting Campaigns
  • Which Industries Do Well With Reverse Location Targeting Campaigns
  • Mistakes to Avoid When Using Reverse Location Targeting Campaigns
Google Search - Advanced Setups - DSA (Dynamic Search Ad) Campaigns: 37m

In this section of the Google Search Ads training we will go over how to setup advanced campaigns for Dynamic Search Ad Campaigns, or DSA Campaigns.

 

You Will Learn:

  • What is a Dynamic Search Ad (DSA) Campaign – When to Use It 
  • How to Setup a Dynamic Search Ad Campaign
  • Which Industries Do Well With Dynamic Search Ad Campaigns
  • Which Industries Should NOT use Dynamic Search Ad Campaigns
  • How to Optimize Dynamic Search Ad Campaigns
Google Search - Advanced Optimizing - Campaigns: 40m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Campaign Level Data.

 

You Will Learn:

  • Advanced Google Search Campaign Optimization
  • Adjusting Data Columns to Monitor Performance in Google Ads Dashboard
  • Top Metrics to Focus On, and Metrics to Ignore
  • Optimization for Campaign Settings and Performance Data
  • Optimizing Based on Device Performance Data
  • Optimizing Based on Location Performance Data
  • Optimizing Based on Schedule Performance Data
  • Optimizing Based on Search Partners Performance Data
  • Step-By-Step Demo Walkthrough for Advanced Campaign Optimization Tactics
Google Search - Advanced Optimizing - Ad Groups: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Ad Group Level Data.

 

You Will Learn:

  • Advanced Google Search Ad Group Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Getting More Volume from Top Performing Ad Groups
  • Finding and Fixing Issues with Low Performing Ad Groups
  • Balancing Budget Between High Volume/High Competition and Low Volume/Low Competition Ad Groups/Keywords
  • Step-By-Step Demo Walkthrough for Advanced Ad Group Optimization Tactics
Google Search - Advanced Optimizing - Separating Top Performing Ad Groups: 16m

In this section of the Google Search Ads training we will go over more advanced Google Search Ad Group optimization strategies. This Ad Group lesson focuses mainly on optimizing and expanding campaigns that have been running for a while, rather than the best way to set them up before launching, or optimizing based on Ad Group Level Data.

Google Search campaigns are always changing. You will continue to change campaigns, ad groups, ads, and keywords based on their performance over time. Your campaign is never really done, and this training shows you how to keep adjusting your Ad Groups and Campaigns to keep them at peak performance, whether they've been running for 1 month or 3 years.

You Will Learn:

  • Optimizing Ongoing Campaigns and Ad Groups
  • Moving Top Performing Ad Groups to Their Own Separate Campaign
  • Testing New Ideas in New Ad Groups or New Test Campaigns
  • Separating Keywords Into New Ad Groups Based on Performance Over Time
  • How and Why to Customize Ads Per Ad Group and Keyword
  • How to Rapidly Expand and Change Ad Groups/Keywords Based on Conversion Performance
  • Step-By-Step Demo Walkthrough of Optimizing Ad Groups in a Google Search Campaign
Google Search - Advanced Optimizing - Keywords: 20m

In this section of the Google Search Ads training we will go over advanced keyword optimization, including strategies that Google Ads Agencies use to scale the most profitable keywords and cut wasted spend quickly. 

 

You Will Learn:

  • Advanced Keyword Optimization
  • How to Properly Review and Optimize Keyword Level Performance Data
  • Expanding Keywords from Top Performers
  • Optimizing and Expanding Keywords Using Search Terms Reports
  • Keyword Research for Growing Existing Campaigns
  • Adding Exact Match Converting Keywords
  • Expert Level Keyword Optimization - How an Ad Agency Does It
  • Adding Specific Long-Tail Keywords for Low CPC, Low CPA, High Conversion Rates
Google Search - Advanced Optimizing - Ads and A/B Testing: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This lesson will specifically cover optimizing Ad Performance Level Data.

 

You Will Learn:

  • Advanced Google Ads Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Best Practices for Optimizing Google Search Ads
  • Finding New Variations to Test
  • Tracking Ad A/B Tests Over Time
  • Optimizing Ads Based on Conversions and ROI
  • Adjusting Your Ads Based on Competitors and Industry Trends
  • Testing Different Ad Formats
  • Testing Ads During a Sale or Promotion or Holiday Period
  • Adjusting Ad Optimization Proportionately to Your Overall Budget
Google Search - Advanced Optimizing - Expanding and Testing New Campaigns: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing and expanding your ongoing campaigns. This lesson will specifically covers optimizing and expanding into new campaigns based on performance data of existing campaigns. Rather than adjusting settings in existing campaigns, this lessons covers when, how, and why test new campaigns based on performance data of existing campaigns, and when it is better to keep everything in the same campaigns.

 

You Will Learn:

  • Advanced Google Search Campaign Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Optimizing Based on Device Performance Data
  • Testing New Campaigns Targeting 1 Device Only
  • How and When to Test Automated Bidding Strategies
  • Expanding Tests Campaigns - When to Use Them
  • Step-By-Step Demo Walkthrough for Advanced Campaign Expansions and Testing
Google Search - Advanced Setups - Properly Test and Optimize Broad Match Keywords: 17m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, specifically testing broad match keywords.

 

You Will Learn:

  • Advanced Google Search Campaigns Setup
  • When You Can Test Broad Match Keywords for Lower CPC, Higher Conversion Rates, and Lower CPA
  • How to Effectively Setup Test Campaigns
  • Reviewing the Search Terms Reports to Expand Top Performers
  • When to Test Broad Match in Ad Groups or Test Campaigns
  • Bidding Strategies for Broad Match Keywords
  • Which Keywords Work for Broad Match, Which Do Not
  • Which Industries Can Test Broad Match Keywords, Which Should Not
  • How to Effectively Target Competitors' Keywords
  • Adding Top Performing Keywords as Other Match Types

Google Display Ads Training

Intro to Google Display Ads - How it Works: 13m

In this training we will go over a quick Intro to Google Display Ads (Banner Ads), how they work, and the best targeting options for your industry.

 

You Will Learn:

  • How The Google Display Network Works
  • How to Setup Google Display - Banner Ads
  • Best Targeting Options
Intro to Google Display Campaigns and Ad Groups and Best Practices: 21m

In this section of the Google Display Ads training we will go over an intro to how Google Display Campaigns and Ad Groups work and how to best set them up. We will also discuss how Google Display Campaigns differ in setup and targeting from Google Search Ads.

 

You Will Learn:

  • Intro to Google Display Campaigns and Ad Group Setup
  • Effective Location Targeting for Google Display Campaigns
  • Controlling the Budget for Google Display Campaigns
  • Top Bidding Strategies for Google Display Campaigns
  • Display Campaign Targeting Options
  • Google Display Campaign Setup Best Practices
Full Walkthrough - Setting Up a Google Display Campaign Start to Finish: 16m

In this training we will demonstrate how to setup a Google Display Campaign start to finish, and explain how and why we set things up this way for success. 

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video. 

 

You Will Learn:

  • How to setup a Google Display Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.
Display Banner Ad Formats and Best Practices: 13m

In this section of the Google Display Ads training we will go over an intro to how Google Display Ads work and how to best set them up for your advertising goals. We will also cover different banner ad formats available on the Display network.

 

You Will Learn:

  • Intro to Google Display Ad Formats
  • Components of Top Performing Google Display Ads
  • How to A/B Test Banner Ads and Scale Them on the Display Network
  • Google Display Ads Policies and Guidelines You Must Follow
  • Google Display Banner Ad Best Practices
How to Setup Remarketing Audiences for Display Ads: 29m

In this training we will go over how to enable remarketing in Google Analytics, and how to setup advanced remarketing audiences inside Google Analytics. This is the first step you must complete to be able to use Remarketing campaigns on the Display or Search network.

This video covers enabling Remarketing and setting up audiences. We cover setting up Remarketing ad campaigns in other videos.

 

You Will Learn:

  • How Google Remarketing Works
  • How to Enable Remarketing Inside Google Analytics
  • Setting Up Advanced Remarketing Audiences - Beyond the Default Settings
  • Remarketing Settings to Stop Showing Ads to People That Already Contacted You
  • Step-By-Step Demo Walkthrough for Setting Up Remarketing Audiences
Remarketing Campaigns for Display Ads Best Practices: 25m

In this training we will go over how to setup Remarketing ad campaigns, after you have enabled Remarketing and setup audiences inside Google Analytics. This is the second step for setting up Remarketing ad campaigns.

This video covers setting up Remarketing Ad Campaigns. We cover enabling Remarketing in Google Analytics and setting up Remarketing Audiences in other training lessons.

 

You Will Learn:

  • Remarketing Ad Campaign Best Practices
  • How to Setup Remarketing Ad Campaigns
  • Targeting Different Remarketing Audiences With Your Ad Campaigns
  • Blocking Remarketing Audiences That Have Already Converted
  • Step-By-Step Demo Walkthrough for Setting Up Remarketing Ad Campaigns
Google Display - Similar Audience Targeting Best Practices: 17m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to Similar (Lookalike) audiences to the ones you already have setup, such as remarketing audiences.

You Will Learn:

  • How Google Display Ads Similar Audience Targeting Works
  • Our Top Audiences to Use for Similar Audience Setup and Targeting
  • Best Practices for Targeting Similar Audiences on the Google Display Network
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Similar Audience Targeting Campaigns
Google Display - Contextual Keyword Targeting Best Practices: 24m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites that contain content with your targeted keywords, also known as contextual targeting.

You Will Learn:

  • How Google Display Ads Contextual Keyword Targeting Works
  • How Keyword Match Types Work on The Display Network
  • Keywords That Work Well for Google Display Ad Campaigns
  • Keywords That DO NOT Work Well for Google Display Ad Campaigns
  • Best Practices for Targeting Websites by Keyword on the Google Display Network
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Keyword Targeting Campaigns
Google Display - Website Topics Targeting Best Practices: 30m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites based on the website Topics you select.

You Will Learn:

  • How Google Display Ads Topic Targeting Works
  • Our Best Topics List to Target on the Display Network
  • Best Practices for Targeting Websites by Topic on the Google Display Network
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Topics Targeting Campaigns
Google Display - Website Placements Targeting Best Practices: 18m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements.

You Will Learn:

  • How Google Display Ads Website Placement Targeting Works
  • Best Website Ad Placements to Target for Your Industry
  • How to Find the Best Placements to Target for Your Business
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Website Placement Campaigns
Google Display - Website Placements Local News Targeting Best Practices: 18m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements that are local news websites.

You Will Learn:

  • How Google Display Ads Website Placement Targeting Works
  • Best Practices for Local News Website Placement Campaigns
  • When and Why to Use Local News Placement Targeting Ad Campaigns
  • How to Rapidly Find Local News Websites for Locations You Are Not Familiar With
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Website Placement Campaigns
Google Display - Demographics Targeting Best Practices: 18m

In this section of the Google Display Ads training we will go over how to target or block users based on Demographics.

You Will Learn:

  • How Google Determines Demographics for Users - Is It Accurate?
  • How to Use Demographics Targeting for Google Display Ad Campaigns
  • When and Why to Use Demographics Targeting
  • Best Practices for Demographics Targeting
Google Display - Creating Custom Audiences: 14m

In this section of the Google Display Ads training we will go over how to setup Custom Audiences for showing ads to users that have recently searched keywords or have visited specific websites you add to your custom audience targeting lists.

This lesson is for setting up Custom Audiences. We show how to target these Custom Audiences in Display Ad Campaigns in a different training video.

 

You Will Learn:

  • How Google Display Ads Custom Audience Targeting Works
  • How to Setup Custom Audiences Based On Recent Keywords Searched by the User
  • How to Setup Custom Audiences Based On Recent Website Visited by the User
  • Best Practices for Targeting Custom Audiences on the Google Display Network
Google Display - Custom Audience Targeting Best Practices: 11m

In this section of the Google Display Ads training we will go over how to setup Google Display Ad Campaigns targeting Custom Audiences that you have already created.

This lesson does not show how to setup the Custom Audiences. This lesson shows how to setup the Display Ad Campaign to target your Custom Audiences.

You Will Learn:

  • How Google Display Ads Custom Audience Targeting Works
  • Best Practices for Targeting Custom Audiences on the Google Display Network
  • Settings You Must Include to Not Waste Money Targeting the Wrong Users
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Custom Audience Targeting Campaigns
Google Display - In-Market and Life Events Targeting Best Practices: 8m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to users based on what they are in-the-market for or major life events they are going through.

You Will Learn:

  • How Google Display Ads Targeting for In-Market and Life Events Audiences Work
  • Best Practices for Targeting Users Based on In-Market or Life Events
  • Settings You Must Include to Not Waste Money
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Targeting These Audiences
Google Display - Affinity Audiences Targeting Best Practices: 19m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to users based on their interests, or Affinity Audiences. 

You Will Learn:

  • How Google Display Ads Targeting Affinity Audiences Work
  • Best Practices for Targeting Affinity Audiences
  • Settings You Must Include to Not Waste Money
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Targeting Affinity Audiences
Google Display - Best Practices for Stacking Multiple Content Targeting: 19m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads with multiple layers of targeting, or stacking targeting.

In this lesson we will focus on stacking Content Targeting options in Google Display Campaigns.

You Will Learn:

  • How Google Display Content Targeting Works
  • Best Content Targeting Stacking Strategies and Examples to Implement
  • Best Practices for Stacking Multiple Content Targeting Options
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Multiple Content Targeting Options
Google Display - Best Practices for Stacking Multiple Audience Targeting: 29m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads with multiple layers of targeting, or stacking targeting.

In this lesson we will focus on stacking Audience Targeting options in Google Display Campaigns.

You Will Learn:

  • How Google Display Audience Targeting Works
  • Best Audience Targeting Stacking Strategies and Examples to Implement
  • Best Practices for Stacking Multiple Audience Targeting Options
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Multiple Audience Targeting Options
Google Display - Website Placement YouTube.com Targeting Best Practices: 22m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements that are YouTube Channels, YouTube Videos, or YouTube.com as a website placement.

This training shows how to place your targeted Banner ads on YouTube.com on top of a video or to the side. This does not cover running Video ads on YouTube.com, such as pre-roll video ads.

You Will Learn:

  • How Google Display Ads Website Placement Targeting Works
  • Best Practices for Targeting YouTube Placement Campaigns
  • How to Target YouTube Channels and Specific YouTube Videos
  • How to Combine YouTube.com and Other Targeting Options at the Same Time
  • When and Why to Use YouTube Placement Targeting Ad Campaigns
  • How to Find The Best YouTube Channels or Videos to Target
  • Step-By-Step Demo Walkthrough for Setting Up YouTube Placement Targeting
Google Display - Common Advertising Restrictions to Avoid: 13m

In this section of the Google Display Ads training we will go over common advertising restrictions to avoid when setting up your campaigns. This should help you avoid getting your ads disapproved, or getting your Google Ads account banned.

There are a lot of misconceptions and bad advice on Google Ad campaigns from outdated blogs, YouTube videos, fake gurus, and cheap courses. We want to go over Google ad policies specific to Display ads. This should save you a lot of time, money, and frustration by avoiding outdated, untested, and unreliable Google Ads tips and hacks that could get your account suspended.

Like Facebook, Google Ads has made many policy updates for what you can advertise, and targeting options available per industry or demographic. We will show you effective targeting in Google Ads that is still compliant with the new policies.

 

You Will Learn:

  • Remarketing Ads Common Restrictions
  • Personalized Ad Policies for Housing, Employment, and Credit Related Businesses
  • Google Display Ad Specific Policies
  • Industries That Are Typically Restricted or Difficult to Run Ads on Google
Google Display Campaign Pre-Launch Optimization Checklist: 21m

In this section of the Google Display Ads training we will go over how to make sure your Google Display Campaigns are optimized and setup for top performance BEFORE launching the campaigns. We'll go over best practices for Display campaigns, best options for targeting, and an overall checklist for launching campaigns. 

You Will Learn:

  • Google Display Campaign Settings for Optimal Performance
  • Best Practices for Google Display Campaigns and Optimization
  • Benchmark Metrics for Google Display Campaigns - Very Different from Search Campaigns
  • Best Practices for Different Targeting Options on the Display Network
  • Settings You Must Include to Not Waste Money on Display Ads
  • Frequency Management or Frequency Cap Best Practices
  • Content Exclusion Settings on Display Campaigns
  • Best Device Targeting Settings Per Campaign
Google Display Optimization - Blocking Bad Traffic Best Practices Part One: 26m

In this section of the Google Display Ads training we will go over how to block bad traffic in your Display campaigns to avoid wasting money on irrelevant and accidental clicks. Because Display campaigns get so much volume fast, it is critical to block bad traffic sources quickly, or even before launching your campaign.

This part 1 of 2 lessons discusses best practices and strategies you need to know.

You Will Learn:

  • Google Display Campaign Settings for Optimal Performance
  • Best Practices for Different Targeting Options on the Display Network
  • Settings You Must Include to Not Waste Money on Display Ads
  • Best Device Targeting Settings Per Campaign
  • Blocking Irrelevant Topics, Keywords, and Content
  • Blocking Bad Placements
  • Excluding Remarketing Audiences
Google Display Optimization - Blocking Bad Traffic Best Practices Part Two: 19m

In this section of the Google Display Ads training we will go over how to block bad traffic in your Display campaigns to avoid wasting money on irrelevant and accidental clicks. Because Display campaigns get so much volume fast, it is critical to block bad traffic sources quickly, or even before launching your campaign.

This part 2 of 2 lessons walks through the Google Ads account to demonstrate how to put these settings in place.

You Will Learn:

  • Step-By-Step Walkthrough for Blocking Bad Traffic In Your Display Campaigns
  • Google Display Campaign Settings for Optimal Performance
  • Best Practices for Different Targeting Options on the Display Network
  • Settings You Must Include to Not Waste Money on Display Ads
  • Best Device Targeting Settings Per Campaign
  • How to Block Irrelevant Topics, Keywords, and Content
  • How to Block Bad Placements
  • How to Exclude Remarketing Audiences
Google Display Optimization - Campaigns: 28m

In this section of the Google Display Ads training we will go over more advanced strategies for optimizing your ongoing Google Display campaigns to increase ROI and reduce wasted spend. Whether your goal is branding and traffic, sales, or lead generation, we discuss the best optimization strategies for your Display ad campaigns.

This lesson focuses specifically on optimizing Campaign Level Data and settings. Display Placements and Display Ad optimization are covered in the other optimization lessons.

You Will Learn:

  • Advanced Google Display Campaign Optimization
  • Adjusting Data Columns to Monitor Performance in Google Ads Dashboard
  • Top Metrics to Focus On, and Metrics to Ignore for Display Campaigns
  • Optimization for Campaign Settings and Performance Data for Display Campaigns
  • Optimizing Based on Device Performance Data for Display Campaigns
  • Optimizing Based on Location Performance Data for Display Campaigns
  • Optimizing Based on Schedule Performance Data for Display Campaigns
  • Step-By-Step Demo Walkthrough for Advanced Display Campaign Optimization Tactics
Google Display Optimization - Finding the Best Website Placements: 14m

In this section of the Google Display Ads training we will go over more advanced strategies for optimizing your ongoing Google Display campaigns to increase ROI and reduce wasted spend. Whether your goal is branding and traffic, sales, or lead generation, we discuss the best optimization strategies for your Display ad campaigns.

This lesson focuses specifically on optimizing Placement Level Data and settings. Campaign Level Data and Display Ad optimization are covered in the other optimization lessons.

You Will Learn:

  • Advanced Google Display Campaign Optimization
  • Optimization for Website Placements Performance Data for Display Campaigns
  • Viewing Placements Where Your Ads Showed
  • Filtering Display YouTube Placements
  • Blocking Low Performing Placements
  • Moving Top Performing Placements to Separate Campaigns
  • Top Metrics to Focus On, and Metrics to Ignore for Display Campaigns
  • Step-By-Step Demo Walkthrough for Placement Optimization Tactics
Google Display Optimization - Display Ad Scaling and A/B Testing: 14m

Microsoft Bing Ads Training

Intro to Microsoft Bing/Yahoo/AOL Ads Network: 9m

In this training we will go through a quick intro to Microsoft Bing Ads (Formerly Bing Ads). The Microsoft Ads network makes up about 30% of all online searches and includes Bing.com, Yahoo.com, AOL.com, DuckDuckGo.com and more small search partners. 

Often times, this network is much less competitive because many people do not know how to use it. This typically makes the cost per click lower which means lower cost per conversion. Learn how to use this network and stay ahead of your competition!

 

You Will Learn:

  • Intro to the Microsoft Bing Ads Network
  • How to Use Microsoft Bing Ads
  • Differences Between Microsoft Bing Ads and Google Ads Network
How to Setup a New Microsoft Bing Ads Account: 5m

In this training we will go through how to setup a new Microsoft Bing Ads account without having to create a campaign first.

 

You Will Learn:

  • How to Setup a New Microsoft Bing Ads Account
  • Step-By-Step Demo Walkthrough for Setting Up a New Microsoft Bing Ads Account
How to Setup Microsoft Bing Ads UET Tracking Code - Conversion Tracking: 9m

In this training we will go through how to setup UET tracking code and goals for a Microsoft Bing Ads account to track goals, website traffic, or build remarketing lists for Microsoft Bing Ads.

 

You Will Learn:

  • How to Setup the UET Tag for Microsoft Bing Ads
  • Setting Up Goals in Microsoft Bing Ads
  • Step-By-Step Demo Walkthrough for Setting Up Tracking in a Microsoft Bing Ads Account
How to Import Campaigns from Google Ads to Microsoft Bing Ads: 17m

In this training we will go through how to import your Google Search Ad Campaigns into your Microsoft Bing Ads account, review the settings, and launch the new ads.

 

You Will Learn:

  • How to Import Your Google Ads Search Campaigns Into Your Microsoft Bing Ads Account
  • Verify All Components Were Imported Correctly
  • Reset and Re-Enable Your Campaign Settings for a New Campaign in Microsoft Bing Ads
  • How to Launch Your New Campaign in Microsoft Bing Ads
  • Step-By-Step Walkthrough of Importing and Launching Your New Campaign
Full Walkthrough - Setting Up a Microsoft Bing Ads Search Campaign Start to Finish: 12m

In this training we will demonstrate how to setup a Microsoft Bing Ads Search Campaign start to finish, and explain how and why we set things up this way for success. 

Microsoft Bing Ads has updated many policies and features over the years. This setup shows the best settings to implement for better results, not just website clicks.

 

You Will Learn:

  • How to setup a Microsoft Bing Ads Search campaign from start to finish with our over-the-shoulder walkthrough inside the dashboard.
Microsoft Bing Ads Dashboard Walkthrough - How to Navigate the System: 7m

In this training we will go over how to navigate the Microsoft Bing Ads dashboard inside your account.

 

You Will Learn:

  • Review the Microsoft Bing Ads Dashboard Controls
  • Review How to Setup Campaigns, Change Settings, Find Reports, and Find Account Settings
Microsoft Bing Ads Advanced Optimizing Strategies - What You Can't Do In Google: 13m

In this training we will go through advanced strategies for optimizing your ongoing Microsoft Bing Ads Search campaigns.

 

You Will Learn:

  • Advanced Optimization for Microsoft Bing Ads Campaigns
  • Advanced Campaign Setup and Optimization Strategies That Are Only Available in Microsoft Bing Ads, Not Available in Google Search Ads
  • Reviewing Your Search Terms Report
  • Reviewing Search Partners Data - It's Different Than Google Ads
  • Step-By-Step Walkthrough Demo of Optimizing Microsoft Bing Ads Campaigns

Google Analytics Training

Intro to Google Analytics - How it Works: 14m

In this training we will go over a quick Intro to Google Analytics and how the tracking system works for tracking website traffic and where your leads/sales are coming from to get a better ROI from your advertising campaigns. 

 

You Will Learn:

  • How Google Analytics Works
  • What Can Google Analytics Track and How
  • How to Use It to Monitor Website Traffic and Leads
How to Setup a New Google Analytics Account: 6m

In this training we will go over how to setup a new Google Analytics account, if you do not already have one.

 

You Will Learn:

  • How to Setup a New Google Analytics Account
  • Step-By-Step Walkthrough for Setting Up a New Google Analytics Account
How to Setup Goals in Google Analytics: 26m

In this training we will go over how to setup Goal tracking inside Google Analytics for tracking leads, phone calls, consultations, demos, sales, subscribed to newsletter, watched a video, booked an appointment, etc. 

 

You Will Learn:

  • How Google Analytics Works
  • How to Setup Goals in Google Analytics
  • When and Why to Use Different Tracking Goals
  • Setting Up Custom Goals in Google Analytics
  • Setting Up Destination URL Goals
  • Setting Up Event Goals
  • Setting up Micro-Conversions
  • How to Use It to Monitor Website Traffic and Leads
  • How to Track Form Submissions
  • How to Track Sales in Google Analytics
How to Link to Google Ads - Import Goals, Remarketing Lists, and Site Data: 11m

In this training we will go over how to link Google Analytics to Google Ads to import goals, site data, and remarketing audience lists.

 

You Will Learn:

  • How to Link Google Analytics to a Google Ads Account
  • Importing Goals from Google Analytics to your Google Ads Account
  • Importing Remarketing Audiences from Google Analytics to Google Ads
  • Importing Site Data from Google Analytics to Google Ads
How to Setup Remarketing in Google Analytics: 32m

In this training we will go over how to enable remarketing in Google Analytics, and how to setup advanced remarketing audiences inside Google Analytics.

 

You Will Learn:

  • How Google Remarketing Works
  • How to Enable Remarketing Inside Google Analytics
  • Setting Up Advanced Remarketing Audiences - Beyond the Default Settings
  • Remarketing Settings to Stop Showing Ads to People That Already Contacted You
  • Step-By-Step Demo Walkthrough for Setting Up Remarketing
How to Enable E-Commerce Tracking and Dynamic Remarketing in Google Analytics: 5m

In this training we will go over how to enable eCommerce tracking in Google Analytics, and how to setup dynamic remarketing inside Google Analytics.

 

You Will Learn:

  • How to Enable eCommerce Tracking Inside Google Analytics
  • Setting Up Dynamic Remarketing

PPC Tools and Software Training

How to Use Landing Pages for Better PPC Performance: 30m

In this training we will go over how to use Landing Pages for your PPC campaigns. This can be highly effective to increase conversions and separate your PPC ad campaigns from your website, especially if you don't want to interfere with your SEO or other marketing efforts.

 

You Will Learn:

  • How Landing Pages Work with PPC Ads
  • Landing Page Best Practices
  • How, When, and Why Use Landing Pages
  • CRO (Conversion Rate Optimization) Strategies for Landing Pages
  • Using Landing Pages to Better Qualify/Screen New Leads - Increase Lead Quality
  • Top 3 Components of Effective Landing Pages
  • Best Landing Pages to Use Per Industry, Product, or Service
  • Advanced Landing Pages for Complex Products, Services, or Software (SaaS)
  • How to Separate Landing Pages from SEO Pages
  • How to Block PPC Landing Pages from Getting Indexed on Google
  • Best Tools for Building Landing Pages
How to Create Better Ads - Best PPC Ad Tools: 20m

In this training we will go over how to create better ads for your PPC campaigns. This can be highly effective to increase conversions and take your ads to the next level.

 

You Will Learn:

  • Best Practices for Creating Expert PPC Ads
  • CRO (Conversion Rate Optimization) Strategies for PPC Ads
  • Expert A/B Testing for Scaling Top Performing PPC Ads
  • How to Effectively Test Different Ad Formats
  • Responsive Ads VS Banner Ads
  • Google Ad Policies You Must Follow
  • How to Find Top Performing Ad Images
  • Pros and Cons of Top PPC Ad Creation Tools
How to Use Call Tracking for PPC - Best Call Tracking Software: 11m

In this training we will go over a quick Intro to PPC Call Tracking software and how to set everything up to track the sources of your inbound phone calls. This is critical if your business needs to track inbound calls that came from PPC ads, or even other marketing channels.

 

You Will Learn:

  • How Call Tracking Software Works
  • Setting Up a New Call Tracking Account
  • How to Use It to Monitor and Record Your Inbound Calls
  • How to Track Phone Calls from Ads from Different Sources
  • How to Setup Goals in Google Analytics for Call Tracking Metrics
  • How to Link Google Analytics to Your Call Tracking Metrics Account
  • Importing Call Goals from Google Analytics to a Google Ads Account

Best Tutorials for Expert PPC Ad Strategies – Watch from Anywhere

 

Online Google Ads e-Learning Platform

Once you have access to the training course for PPC ads – you can get started watching all of the PPC ad guides, videos, and tools. The lessons start with easy intro to PPC ads, how to use PPC ads, and then goes into more advanced and expert training for PPC advertising for getting a better ROI, not just clicks.

If you are an advanced user, you can use the search function to jump to any video – you don’t have to watch in order. With this feature, you can go straight to the PPC ad lesson you need, or re-watch videos as needed. This functions similar to finding YouTube PPC ad videos, except the videos are up to date on the latest advertising strategies that work.

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Frequently Asked Questions

Who is this PPC Ads course for?

Our PPC ads course is designed for beginners to experts. It is great for business owners for DIY PPC Ads, in-house marketing teams that need advanced PPC ad training courses, and ad agencies or consultants that run PPC ads for clients. Even people that want to start a new career in managing PPC Ads campaigns can start with our training!

Who is this course NOT for?

Our PPC ad course does not currently cover Facebook ads, SEO, or web design. It is strictly for Google Search Ads, Google Display Ads, Google Analytics, Remarketing Ads, and PPC Tools depending on the level of access you purchase.

Is the course updated for the latest PPC Ads strategies?

Yes. That is why it does not say “Google Adwords Training Course”, Google Ads changed their name years ago. We don’t teach out of date methods.

Is the course updated for PPC New Ad Policies?

Yes. Google has made many privacy and policy updates regarding advertising – these are current in our Google ad tutorials and lessons.

What is Your Refund Policy?

We offer a 30 day money back guarantee. If you are not satisfied with the course for any reason, email us to process a refund. As long as it is within 30 days of your purchase of the course.

Are there any other fees for the course?

No, the one price covers access to everything listed above, there are no hidden charges to access the course. It is a 1 time fee, not monthly.