Google Search Ads Training Course

Learn Everything You Need to Know to Succeed With Google Search Ads Now!

Free Trial - Online Advertising Academy

Over $60,000,000

Ad spend tested

Over 7,000

Ad Campaigns Launched

Over 12 Years Experience

Building Profitable Ad Campaigns

Online Advertising Academy for Google Search Ads Training

30 Day Money Back Guarantee

Try the program risk free – if you are not satisfied with our training for any reason we will give you a full refund.

Beginner to Expert Level Search Ads Training

Expert Search Campaign Optimization Strategies

Strategies for Rapidly Scaling ROI and Expanding Campaigns, Ad Groups, Ads, and Keywords

Strategies for Expanding Top Performers and Scaling with High ROI

Google Search Remarketing Ads Training (RLSA)

Expert Strategies for Managing Large Accounts & Large Budgets While Maintaining High ROI

Advanced DSA: Dynamic Search Ad Campaign Strategies

How Agencies Test Top Performers VS New Test Campaigns

Expand to the Microsoft Bing Ads Network With Additional Training

Google Analytics Training

PPC Tools and Software Training

Downloadable Templates & Lifetime Access

Created by Award Winning Ad Agency: Falcon Digital Marketing

Our amazing team has managed over $60,000,000 in PPC ad spend for over 12 years – we are experts in the online advertising industry!

There are a lot of options for training courses for Google Search Ads. We have made ours unique in focusing on training for ROI, rather than just clicks and Quality Score. We help you find the best campaigns, ads, and keywords to boost your ROI and scale your profits.

While our course covers advanced Google Search ads training, we do start with beginning basics for Google Ads. This way, even if you have no experience, you can learn how to run search campaigns on Google. We give you everything you need to be successful!

 

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Expert Google Search Ads Strategies for ROI, Not Just Clicks

TO RUN A TOP PERFORMING GOOGLE SEARCH ADS CAMPAIGN, YOU NEED TO LEARN FROM THE EXPERTS

Intro to Google Search Ads

Learn how Google Search ads work and how to scale your ROI Fast! Learn ad formats, A/B testing, targeting, campaign setups, top metrics and more. We focus on Google training to grow your profits fast!

Learn Microsoft Bing Ads

Learn how to expand into the Microsoft Bing Ads Network to grow profits by being on more Search Engines! In the add-on training We cover the differences, and how to effectively grow your profits on other search engines.

Full Setup Walkthroughs

How to setup successful Google Search Ad Campaigns ready to launch. We will walkthrough full setups inside the actual dashboard. Follow along to setup real working Google campaigns that grow your sales!

Best Keyword Strategies

Learn how to find the best keywords to target on Google! We cover keyword research, best ad group segmentation, matching ads to keywords, ongoing optimization, and more.

Negative Keywords

Learn the proper way to block bad keywords and keep your negative keyword list up to date to reduce wasted spend and scale profitable keywords fast. We also have pre-made negative keyword lists to implement!

Competitor Keyword Spying

Find out what your competitors are targeting for keywords to stay one step ahead of the competition with your ads. This way you can always find the best keywords that turn into more conversions.

Best Ad Strategies to Use

Learn how to write expert ad copy that performs! We teach you effective methods to find the right audience and pre-quality potential customers to get better leads/sales and not waste clicks.

Google Ad Templates & Resources

Need help getting started? We have expert Google ads templates and downloadable resources to help jumpstart your ad campaign and get expert examples of how to setup top performing Google Search campaigns.

Ongoing Optimization

Our course teaches you how to setup and optimize expert Google Search ad campaigns for long-term success. We go behind expert setups and teach you how to optimize a campaign and scale profits for years to come. These are not current fads/hacks/trends that won’t work over time!

Strategies for Higher ROI

Our Google Search course is specifically designed for ROI, not just getting more website clicks or boosting Quality Score or Optimization score. These are the Google Search Ad strategies we use for our agency clients to grow profits fast.

Google Analytics Training

In addition to the Google Search Ads Training Course, we also teach how to track the most important goals in metrics through Google Analytics. This way you know exactly which marketing channel is bringing in sales/leads.

PPC Tools and Software

Learn how to use the best PPC tools and software that agencies use to rapidly scale profits for Google Search campaigns. We cover Call Tracking for PPC, A/B Testing PPC Ad Software, Landing Page Builders, and more! 

Full Google Search Ads Training Course Syllabus

Our expert-level training is designed to get you up and running  fast and grow your advertising profits!

Google Search Ads Training

Intro to Google Search Advertising - How It Works: 13m

In this training we will go over a quick intro to Google Search Ads, how they work, and how to use them effectively.

 

You Will Learn:

  • Intro to Google Search Ads – How They Work
  • Setting Up Google Search Campaigns
  • Components of a Google Search Campaign
  • Intro to Campaigns, Ad Groups, Ads, Ad Extensions, Keywords, Negative Keywords
  • Optimal Settings for the Best ROI
How to Setup a New Google Ads Account Fast: 5m

In this training we will go over how to setup a new Google Ads account in expert mode. 

 

You Will Learn:

  • How to Create a Google Ads Account Without Setting Up a Campaign First
  • Step-By-Step Demo Walkthrough for Setting a New Google Ads Account
Intro to Google Search Campaigns and Best Practices: 15m

In this section of the Google Search Ads training we will go over an intro to how Google Search Campaigns work and how to best set them up for results, not just clicks.

 

You Will Learn:

  • Intro to Google Search Campaigns Setup
  • Effective Location Targeting for Google Search Campaigns
  • Controlling the Budget for Google Search Campaigns
  • Top Bidding Strategies for Google Search Campaigns
  • Google Search Campaign Setup Best Practices
Intro to Google Search Ad Groups and Best Practices: 11m

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Groups work and how to best set them up for optimal results.

 

You Will Learn:

  • Intro to Google Search Ad Groups Setup
  • Effective Google Search Ad Group Keyword Setup
  • How and Why to Separate Keywords by Theme in Ad Groups
  • Effective Google Search Ad Group Ads Setup
  • How and Why to Customize Ads Per Ad Group and Keyword
  • Strategies for Google Search Ad Group Bidding
  • Why to Avoid Single Keyword Ad Groups (SKAGS)
  • Google Search Ad Group Setup Best Practices
Intro to Google Search Keywords and Best Practices: 16m

In this section of the Google Search Ads training we will go over an intro to how Google Search Keywords work and how to best set them up for a better ROI.

 

You Will Learn:

  • Intro to Google Search Keywords
  • Keyword Match Types
  • Major Update to Google Keyword Match Types – The New Way to Target Keywords
  • Keyword Close Variants
  • How to Use Negative Keywords
  • Finding the Best Keywords for Users Ready to Buy Now
  • How to Remove Low-Intent, Overly Broad Keywords
  • Google Search Keywords Best Practices
Intro to Google Search Ad Formats and Best Practices: 19m

In this section of the Google Search Ads training we will go over an intro to how Google Search Ads work and how to best set them up for your advertising goals.

 

You Will Learn:

  • Intro to Google Search Ads Setup
  • Components of a Top Performing Google Search Ad
  • How and Why to Customize Ads Per Ad Group
  • How to A/B Test Ads and Scale Them
  • Google Search Ads Policies and Guidelines You Must Follow
  • Google Search Ad Best Practices
Intro to Google Search Ad Extensions and Best Practices: 17m

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Extensions work and how to best set them up.

 

You Will Learn:

  • Intro to Google Search Ad Extensions Setup
  • Sitelink Extensions
  • Callout Extensions
  • Structured Snippets
  • Call Extensions
  • Location Extensions
  • App Extensions
  • Lead Form Extension
  • Price Extension
  • Promotion Extension
  • Affiliate Location Extension
  • Components of Top Performing Google Search Ad Extensions
  • Google Search Ad Extension Policies and Guidelines You Must Follow
  • Google Search Ad Extension Best Practices
Expert Keyword Research Methods for Google Search Campaigns: 21m

In this section of the Google Search Ads training we will go over how to do advanced keyword research to find and expand your best potential keywords. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

 

You Will Learn:

  • Intro to Keyword Research for Google Search Campaigns
  • Free Tools for Google Search Keyword Research
  • Expert Level Keyword Research Strategies – How an Ad Agency Does It
  • Expanding Top Performing Keywords to Get More Conversions
  • How to Organize and Implement Your Keywords from Keyword Research
  • How to Effectively Group Keywords by Theme
  • How to Add New Keywords Into Your Account, or Expand Existing Ad Groups
Full Walkthrough - Setting Up a Google Search Campaign Start to Finish: 23m

In this training we will demonstrate how to setup a Google Search Campaign start to finish, and explain how and why we set things up this way for success. 

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video. 

Google Ads has updated many policies and features over the years. This setup shows the best settings to implement for better results, not just website clicks.

 

You Will Learn:

  • How to setup a Google Search Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.
Google Search Ads Performance Metrics - What You Need to Know to Succeed: 14m

In this section of the Google Search Ads training we will go over important metrics to focus on for optimizing your ad campaigns correctly. We will explain most metrics, but focus on the most important metrics for profits, not just website clicks.

 

You Will Learn:

  • Review the Most Important Metrics to Succeed
  • Review Secondary Metrics
  • Review Other Metrics
  • Explain KPIs like Conversions, Conversion Rate, Cost Per Conversion (CPA)
  • Explain Impressions, Clicks, CTR, Cost, Avg CPC, Impr. Abs. Top %, Impr. Top %
  • Explain Search Impression Share, Optimization Score, Quality Score, Expected CTR, Ad Relevance, Landing Page Experience
Google Ads Dashboard Walkthrough - How to Navigate the System: 11m

In this training we will go over how to navigate the Google Ads dashboard inside your account.

 

You Will Learn:

  • Review the Google Ads Dashboard Controls for Search Campaigns
  • Review How to Setup Campaigns, Change Settings, Find Reports, and Find Account Settings
Google Search Campaign Pre-Launch Optimization Checklist: 9m

In this section of the Google Search Ads training we will go over how to double-check all of your ad campaign settings BEFORE launching a new campaign. This will help you avoid little mistakes that can cost you a lot of money.

 

You Will Learn:

  • How to Review ALL Search Ad Settings Before Going Live
  • Detailed Pre-Launch Checklist for Google Search Campaigns
Google Search - Optimizing Bids and Bid Management: 11m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with optimizing your bids and controlling bid management

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Campaign Optimization for Bids and Bid Management
  • Top Metrics to Focus On, and Metrics to Ignore for Profitable Ad Campaigns
  • Optimization for Campaign Settings and Performance Data
  • Optimization for Ad Group Bids and Performance Data
Google Search - Optimizing Campaigns: 8m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with campaign settings.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Campaign Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Campaign Data Effectively
  • How to Optimize Campaigns
  • When to Pause Campaigns That are Wasting Money
  • Adjusting Bidding Strategy
Google Search - Optimizing Ad Groups: 14m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with ad groups.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Ad Group Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Ad Group Data Effectively
  • How to Optimize Ad Groups
  • When to Pause Ad Groups That are Wasting Money
  • Adjusting Ad Group Bids
Google Search - Optimizing Keywords: 18m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with keywords.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Keyword Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Review Search Terms Reports
  • How to Add Negative Keywords
  • Analyze Keyword Performance Data Effectively
  • How to Optimize Top Performing Keywords
  • Adjusting Keyword Bids
  • When to Pause Keywords That are Wasting Money
Google Search - Optimizing Ads and A/B Testing: 11m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with ads and A/B testing ads.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Ad Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Ad Performance Data Effectively
  • How to Run Search Ad A/B Tests
  • How to Optimize Search Ads
  • When to Pause Search Ads That are Wasting Money
Google Search - Advanced Setups - Expert Strategies for Higher Profits: 10m

In this section of the Google Search Ads training we will review the foundations of Google Search campaigns that we have discussed so far, and then explain how to expand your campaigns to more advanced, expert level setups and optimization tactics for scaling profits. 

 

You Will Learn:

  • Foundations of Successful Google Search Ad Campaigns
  • Expanding to Expert Level, Advanced Google Search Campaigns
Google Search - Advanced Setups - Expert Campaign Segmentation: 23m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, and expanding top performing campaigns for higher profits.

 

You Will Learn:

  • Advanced Google Search Campaigns Setup
  • How to Effectively Setup Test Campaigns
  • How to Effectively Setup Priority Campaigns
  • How to Effectively Target Competitors’ Keywords
  • Splitting High Profit Products or Services Into Separate Campaigns
  • Building Different Campaigns for Different Levels of the Funnel
  • How to Balance High Volume/High Competition with Low Volume/Low Competition
  • How and When to Test Low CPC Long-Tail Keywords
Google Search - Advanced Setups - Expert Ad Group Segmentation: 18m

In this section of the Google Search Ads training we will go over how to setup more advanced ad groups segmentation and testing.

 

You Will Learn:

  • Advanced Ad Group Setup Best Practices
  • Advanced Ad Group Keyword and Ad Matching
  • Main Issues to Avoid When Separating Ad Groups by Theme
  • How to Rapidly Build Out More Ad Groups
  • Ad Agency Methods to Effectively Separating Ad Groups
  • How to Balance High Volume/High Competition with Low Volume/Low Competition
  • How and When to Test Low CPC Long-Tail Keywords
Google Search - Advanced Setups - Expert Ad Copy Strategies: 38m

In this section of the Google Search Ads training we will go over advanced Google Search Ads strategies that agencies use for better ad performance.

 

You Will Learn:

  • Advanced Google Search Ads Setup
  • Components of a Top Performing Google Search Ad
  • Best Ad Copy to Use for Your Industry
  • How and Why to Customize Ads Per Ad Group
  • How to A/B Test Ads and Scale Them Based on Performance
  • Google Search Ads Policies and Guidelines You Must Follow
  • How to Effectively Use Responsive Search Ads
  • Changes to Expanded Text Ads You Must Know
  • Best Practices for Call Ads
  • What is Ad Strength
  • Writing More Effective Ad Headlines
  • Writing More Effective Ad Descriptions
  • How to Use Display URL Properly
  • Matching Landing Pages to Ads
Google Search - Advanced Setups - Expert Negative Keyword Strategies: 18m

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords that are not relevant and prevent wasted ad spend. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

 

You Will Learn:

  • Intro to Negative Keyword Research for Google Search Campaigns
  • Free Tools for Negative Keyword Research
  • Expert Level Negative Keyword Research Strategies – How an Ad Agency Does It
  • Adding Negative Keywords in Advance – Before the Campaign Launches
  • Using Shared Negative Keyword Lists
  • How to Add Negative Keywords Into Your Account – Most People Do This Wrong
  • Download Our Prebuilt Negative Keyword Lists – How to Use Them
Google Search - Advanced Setups - Expert Negative Keyword Strategies for Local Campaigns: 8m

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords specific to local campaigns and blocking cities, zip codes, counties, etc.

 

You Will Learn:

  • Location Negative Keyword Research for Google Search Campaigns
  • Free Tools for Negative Keyword Research for Locations
  • Expert Level Negative Keyword Research Strategies – How an Ad Agency Does It
  • Adding Negative Keywords in Advance – Before the Campaign Launches
  • Using Shared Negative Keyword Lists for Local Negative Keywords
Google Search - Advanced Setups - RLSA (Remarketing Lists for Search Ads): 17m

In this section of the Google Search Ads training we will go over how to run Search Remarketing Campaigns, also known as Remarketing Lists for Search Ads (RLSA Campaigns.)

You Will Learn:

  • How Search Remarketing Campaigns Work
  • How to Setup Remarketing Lists for Search Ads
  • Best Practices for Search Remarketing Campaigns
  • Step-By-Step Demo Walkthrough for Search Remarketing Campaigns
Google Search - Advanced Setups - Reverse Location Targeting Campaigns: 18m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for Reverse Location Targeting, or targeting users searching for your city but do not live in your city.

 

You Will Learn:

  • What is Reverse Location Targeting – When to Use It 
  • How to Setup Reverse Location Targeting Campaigns
  • Which Industries Do Well With Reverse Location Targeting Campaigns
  • Mistakes to Avoid When Using Reverse Location Targeting Campaigns
Google Search - Advanced Setups - DSA (Dynamic Search Ad) Campaigns: 37m

In this section of the Google Search Ads training we will go over how to setup advanced campaigns for Dynamic Search Ad Campaigns, or DSA Campaigns.

 

You Will Learn:

  • What is a Dynamic Search Ad (DSA) Campaign – When to Use It 
  • How to Setup a Dynamic Search Ad Campaign
  • Which Industries Do Well With Dynamic Search Ad Campaigns
  • Which Industries Should NOT use Dynamic Search Ad Campaigns
  • How to Optimize Dynamic Search Ad Campaigns
Google Search - Advanced Optimizing - Campaigns: 40m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Campaign Level Data.

 

You Will Learn:

  • Advanced Google Search Campaign Optimization
  • Adjusting Data Columns to Monitor Performance in Google Ads Dashboard
  • Top Metrics to Focus On, and Metrics to Ignore
  • Optimization for Campaign Settings and Performance Data
  • Optimizing Based on Device Performance Data
  • Optimizing Based on Location Performance Data
  • Optimizing Based on Schedule Performance Data
  • Optimizing Based on Search Partners Performance Data
  • Step-By-Step Demo Walkthrough for Advanced Campaign Optimization Tactics
Google Search - Advanced Optimizing - Ad Groups: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Ad Group Level Data.

 

You Will Learn:

  • Advanced Google Search Ad Group Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Getting More Volume from Top Performing Ad Groups
  • Finding and Fixing Issues with Low Performing Ad Groups
  • Balancing Budget Between High Volume/High Competition and Low Volume/Low Competition Ad Groups/Keywords
  • Step-By-Step Demo Walkthrough for Advanced Ad Group Optimization Tactics
Google Search - Advanced Optimizing - Separating Top Performing Ad Groups: 16m

In this section of the Google Search Ads training we will go over more advanced Google Search Ad Group optimization strategies. This Ad Group lesson focuses mainly on optimizing and expanding campaigns that have been running for a while, rather than the best way to set them up before launching, or optimizing based on Ad Group Level Data.

Google Search campaigns are always changing. You will continue to change campaigns, ad groups, ads, and keywords based on their performance over time. Your campaign is never really done, and this training shows you how to keep adjusting your Ad Groups and Campaigns to keep them at peak performance, whether they’ve been running for 1 month or 3 years.

You Will Learn:

  • Optimizing Ongoing Campaigns and Ad Groups
  • Moving Top Performing Ad Groups to Their Own Separate Campaign
  • Testing New Ideas in New Ad Groups or New Test Campaigns
  • Separating Keywords Into New Ad Groups Based on Performance Over Time
  • How and Why to Customize Ads Per Ad Group and Keyword
  • How to Rapidly Expand and Change Ad Groups/Keywords Based on Conversion Performance
  • Step-By-Step Demo Walkthrough of Optimizing Ad Groups in a Google Search Campaign
Google Search - Advanced Optimizing - Keywords: 20m

In this section of the Google Search Ads training we will go over advanced keyword optimization, including strategies that Google Ads Agencies use to scale the most profitable keywords and cut wasted spend quickly. 

 

You Will Learn:

  • Advanced Keyword Optimization
  • How to Properly Review and Optimize Keyword Level Performance Data
  • Expanding Keywords from Top Performers
  • Optimizing and Expanding Keywords Using Search Terms Reports
  • Keyword Research for Growing Existing Campaigns
  • Adding Exact Match Converting Keywords
  • Expert Level Keyword Optimization – How an Ad Agency Does It
  • Adding Specific Long-Tail Keywords for Low CPC, Low CPA, High Conversion Rates
Google Search - Advanced Optimizing - Ads and A/B Testing: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This lesson will specifically cover optimizing Ad Performance Level Data.

 

You Will Learn:

  • Advanced Google Ads Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Best Practices for Optimizing Google Search Ads
  • Finding New Variations to Test
  • Tracking Ad A/B Tests Over Time
  • Optimizing Ads Based on Conversions and ROI
  • Adjusting Your Ads Based on Competitors and Industry Trends
  • Testing Different Ad Formats
  • Testing Ads During a Sale or Promotion or Holiday Period
  • Adjusting Ad Optimization Proportionately to Your Overall Budget
Google Search - Advanced Optimizing - Expanding and Testing New Campaigns: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing and expanding your ongoing campaigns. This lesson will specifically covers optimizing and expanding into new campaigns based on performance data of existing campaigns. Rather than adjusting settings in existing campaigns, this lessons covers when, how, and why test new campaigns based on performance data of existing campaigns, and when it is better to keep everything in the same campaigns.

 

You Will Learn:

  • Advanced Google Search Campaign Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Optimizing Based on Device Performance Data
  • Testing New Campaigns Targeting 1 Device Only
  • How and When to Test Automated Bidding Strategies
  • Expanding Tests Campaigns – When to Use Them
  • Step-By-Step Demo Walkthrough for Advanced Campaign Expansions and Testing
Google Search - Advanced Setups - Properly Test and Optimize Broad Match Keywords: 17m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, specifically testing broad match keywords.

 

You Will Learn:

  • Advanced Google Search Campaigns Setup
  • When You Can Test Broad Match Keywords for Lower CPC, Higher Conversion Rates, and Lower CPA
  • How to Effectively Setup Test Campaigns
  • Reviewing the Search Terms Reports to Expand Top Performers
  • When to Test Broad Match in Ad Groups or Test Campaigns
  • Bidding Strategies for Broad Match Keywords
  • Which Keywords Work for Broad Match, Which Do Not
  • Which Industries Can Test Broad Match Keywords, Which Should Not
  • How to Effectively Target Competitors’ Keywords
  • Adding Top Performing Keywords as Other Match Types

Microsoft Bing Ads Training Add-On

Intro to Microsoft Bing/Yahoo/AOL Ads Network: 9m

In this training we will go through a quick intro to Microsoft Bing Ads (Formerly Bing Ads). The Microsoft Ads network makes up about 30% of all online searches and includes Bing.com, Yahoo.com, AOL.com, DuckDuckGo.com and more small search partners. 

Often times, this network is much less competitive because many people do not know how to use it. This typically makes the cost per click lower which means lower cost per conversion. Learn how to use this network and stay ahead of your competition!

 

You Will Learn:

  • Intro to the Microsoft Bing Ads Network
  • How to Use Microsoft Bing Ads
  • Differences Between Microsoft Bing Ads and Google Ads Network
How to Setup a New Microsoft Bing Ads Account: 5m

In this training we will go through how to setup a new Microsoft Bing Ads account without having to create a campaign first.

 

You Will Learn:

  • How to Setup a New Microsoft Bing Ads Account
  • Step-By-Step Demo Walkthrough for Setting Up a New Microsoft Bing Ads Account
How to Setup Microsoft Bing Ads UET Tracking Code - Conversion Tracking: 9m

In this training we will go through how to setup UET tracking code and goals for a Microsoft Bing Ads account to track goals, website traffic, or build remarketing lists for Microsoft Bing Ads.

 

You Will Learn:

  • How to Setup the UET Tag for Microsoft Bing Ads
  • Setting Up Goals in Microsoft Bing Ads
  • Step-By-Step Demo Walkthrough for Setting Up Tracking in a Microsoft Bing Ads Account
How to Import Campaigns from Google Ads to Microsoft Bing Ads: 17m

In this training we will go through how to import your Google Search Ad Campaigns into your Microsoft Bing Ads account, review the settings, and launch the new ads.

 

You Will Learn:

  • How to Import Your Google Ads Search Campaigns Into Your Microsoft Bing Ads Account
  • Verify All Components Were Imported Correctly
  • Reset and Re-Enable Your Campaign Settings for a New Campaign in Microsoft Bing Ads
  • How to Launch Your New Campaign in Microsoft Bing Ads
  • Step-By-Step Walkthrough of Importing and Launching Your New Campaign
Full Walkthrough - Setting Up a Microsoft Bing Ads Search Campaign Start to Finish: 12m

In this training we will demonstrate how to setup a Microsoft Bing Ads Search Campaign start to finish, and explain how and why we set things up this way for success. 

Microsoft Bing Ads has updated many policies and features over the years. This setup shows the best settings to implement for better results, not just website clicks.

 

You Will Learn:

  • How to setup a Microsoft Bing Ads Search campaign from start to finish with our over-the-shoulder walkthrough inside the dashboard.
Microsoft Bing Ads Dashboard Walkthrough - How to Navigate the System: 7m

In this training we will go over how to navigate the Microsoft Bing Ads dashboard inside your account.

 

You Will Learn:

  • Review the Microsoft Bing Ads Dashboard Controls
  • Review How to Setup Campaigns, Change Settings, Find Reports, and Find Account Settings
Microsoft Bing Ads Advanced Optimizing Strategies - What You Can't Do In Google: 13m

In this training we will go through advanced strategies for optimizing your ongoing Microsoft Bing Ads Search campaigns.

 

You Will Learn:

  • Advanced Optimization for Microsoft Bing Ads Campaigns
  • Advanced Campaign Setup and Optimization Strategies That Are Only Available in Microsoft Bing Ads, Not Available in Google Search Ads
  • Reviewing Your Search Terms Report
  • Reviewing Search Partners Data – It’s Different Than Google Ads
  • Step-By-Step Walkthrough Demo of Optimizing Microsoft Bing Ads Campaigns

Google Analytics Training

Intro to Google Analytics - How it Works: 14m

In this training we will go over a quick Intro to Google Analytics and how the tracking system works for tracking website traffic and where your leads/sales are coming from to get a better ROI from your advertising campaigns. 

 

You Will Learn:

  • How Google Analytics Works
  • What Can Google Analytics Track and How
  • How to Use It to Monitor Website Traffic and Leads
How to Setup a New Google Analytics Account: 6m

In this training we will go over how to setup a new Google Analytics account, if you do not already have one.

 

You Will Learn:

  • How to Setup a New Google Analytics Account
  • Step-By-Step Walkthrough for Setting Up a New Google Analytics Account
How to Setup Goals in Google Analytics: 26m

In this training we will go over how to setup Goal tracking inside Google Analytics for tracking leads, phone calls, consultations, demos, sales, subscribed to newsletter, watched a video, booked an appointment, etc. 

 

You Will Learn:

  • How Google Analytics Works
  • How to Setup Goals in Google Analytics
  • When and Why to Use Different Tracking Goals
  • Setting Up Custom Goals in Google Analytics
  • Setting Up Destination URL Goals
  • Setting Up Event Goals
  • Setting up Micro-Conversions
  • How to Use It to Monitor Website Traffic and Leads
  • How to Track Form Submissions
  • How to Track Sales in Google Analytics
How to Link to Google Ads - Import Goals, Remarketing Lists, and Site Data: 11m

In this training we will go over how to link Google Analytics to Google Ads to import goals, site data, and remarketing audience lists.

 

You Will Learn:

  • How to Link Google Analytics to a Google Ads Account
  • Importing Goals from Google Analytics to your Google Ads Account
  • Importing Remarketing Audiences from Google Analytics to Google Ads
  • Importing Site Data from Google Analytics to Google Ads
How to Setup Remarketing in Google Analytics: 32m

In this training we will go over how to enable remarketing in Google Analytics, and how to setup advanced remarketing audiences inside Google Analytics.

 

You Will Learn:

  • How Google Remarketing Works
  • How to Enable Remarketing Inside Google Analytics
  • Setting Up Advanced Remarketing Audiences – Beyond the Default Settings
  • Remarketing Settings to Stop Showing Ads to People That Already Contacted You
  • Step-By-Step Demo Walkthrough for Setting Up Remarketing
How to Enable E-Commerce Tracking and Dynamic Remarketing in Google Analytics: 5m

In this training we will go over how to enable eCommerce tracking in Google Analytics, and how to setup dynamic remarketing inside Google Analytics.

 

You Will Learn:

  • How to Enable eCommerce Tracking Inside Google Analytics
  • Setting Up Dynamic Remarketing

PPC Tools and Software Training

How to Use Landing Pages for Better PPC Performance: 30m

In this training we will go over how to use Landing Pages for your PPC campaigns. This can be highly effective to increase conversions and separate your PPC ad campaigns from your website, especially if you don’t want to interfere with your SEO or other marketing efforts.

 

You Will Learn:

  • How Landing Pages Work with PPC Ads
  • Landing Page Best Practices
  • How, When, and Why Use Landing Pages
  • CRO (Conversion Rate Optimization) Strategies for Landing Pages
  • Using Landing Pages to Better Qualify/Screen New Leads – Increase Lead Quality
  • Top 3 Components of Effective Landing Pages
  • Best Landing Pages to Use Per Industry, Product, or Service
  • Advanced Landing Pages for Complex Products, Services, or Software (SaaS)
  • How to Separate Landing Pages from SEO Pages
  • How to Block PPC Landing Pages from Getting Indexed on Google
  • Best Tools for Building Landing Pages
How to Create Better Ads - Best PPC Ad Tools: 20m

In this training we will go over how to create better ads for your PPC campaigns. This can be highly effective to increase conversions and take your ads to the next level.

 

You Will Learn:

  • Best Practices for Creating Expert PPC Ads
  • CRO (Conversion Rate Optimization) Strategies for PPC Ads
  • Expert A/B Testing for Scaling Top Performing PPC Ads
  • How to Effectively Test Different Ad Formats
  • Responsive Ads VS Banner Ads
  • Google Ad Policies You Must Follow
  • How to Find Top Performing Ad Images
  • Pros and Cons of Top PPC Ad Creation Tools
How to Setup Goals in Google Analytics: 26m

In this training we will go over how to setup Goal tracking inside Google Analytics for tracking leads, phone calls, consultations, demos, sales, subscribed to newsletter, watched a video, booked an appointment, etc. 

 

You Will Learn:

  • How Google Analytics Works
  • How to Setup Goals in Google Analytics
  • When and Why to Use Different Tracking Goals
  • Setting Up Custom Goals in Google Analytics
  • Setting Up Destination URL Goals
  • Setting Up Event Goals
  • Setting up Micro-Conversions
  • How to Use It to Monitor Website Traffic and Leads
  • How to Track Form Submissions
  • How to Track Sales in Google Analytics
How to Use Call Tracking for PPC - Best Call Tracking Software: 11m

In this training we will go over a quick Intro to PPC Call Tracking software and how to set everything up to track the sources of your inbound phone calls. This is critical if your business needs to track inbound calls that came from PPC ads, or even other marketing channels.

 

You Will Learn:

  • How Call Tracking Software Works
  • Setting Up a New Call Tracking Account
  • How to Use It to Monitor and Record Your Inbound Calls
  • How to Track Phone Calls from Ads from Different Sources
  • How to Setup Goals in Google Analytics for Call Tracking Metrics
  • How to Link Google Analytics to Your Call Tracking Metrics Account
  • Importing Call Goals from Google Analytics to a Google Ads Account

Best Google Search Ads Training Course

The Online Advertising Academy’s Google Search Ads training program was designed for any level of user – beginner to expert. The course uses a combination of presentations to learn principles, and then tutorial video walkthroughs inside actual Google Search ad campaigns. This way you learn the fundamentals, and can follow along the videos to setup live campaigns.

To access the Google Search ads tutorials, you will login to our advanced online learning platform. This guides you through the video lessons where you can go at your own pace, watch from any device, save progress, download tips and resources, and re-watch the videos as much as you want.

Whether you are an expert with many years of experience, or a beginner with no experience, our Google Search Ads training guides you through many simple and complex campaign setups and techniques. This is great for DIY business owners, marketing agency professionals, or in-house marketing teams that need to level-up their Google Search skills. We can help anyone grow their profits and ROI from Google Search ads, also known as Search Engine Marketing.

Best Tutorials for Expert Google Search Ad Strategies – Watch from Anywhere

 

Online Google Search Ads e-Learning Platform

After you get access to your Google search course, you can login from anywhere to watch the videos, go through guides, and download PPC ad resources to help you succeed online. The program starts off with the basics, and then quickly moves into advanced, and expert Google Search Ads training. We focus specifically on ROI strategies, not just website clicks.

The course is set in a specific order, but you can jump to advanced Google Search training if you are already experienced. You don’t have to go through the Google Search lessons in the main order. We even include a quick search feature to jump to a specific Google Search Training video, so it functions like YouTube guides for Google Search Ads. This way you can go straight to a video you need, or re-watch a tutorial with the most up to date strategies for PPC.

 

online advertising academy course responsive copy

Frequently Asked Questions

Who is this Google Search Ads course for?

Our Google Search ads course is a great fit for any level of experience with online marketing. Whether you are business owners for DIY Search Ads, in-house marketing teams would like more Google Search ad training courses, or if you are marketing agencies or consultants that run marketing for clients. Also, if you are considering a new career in Google Ads Management, this can help you get expert training!

Who is this course NOT for?

Our Google Search ad course does not currently cover Facebook ads, SEO, or web design. It is strictly for Google Search Ads, Google Display Ads, Google Analytics, Remarketing Ads, and PPC Tools depending on the level of access you purchase. We have different levels of access, but they are all for PPC ads.

Is the course updated for the latest Google Ads strategies?

Yes. That is why it does not say “Google Adwords Training Course”, Google Ads changed their name years ago. We don’t teach out of date methods.

Is the course updated for Google’s New Ad Policies?

Yes. Google has made many privacy and policy updates regarding advertising – these are current in our Google Search ad tutorials and lessons.

What is Your Refund Policy?

We offer a 30 day money back guarantee. If you are not satisfied with the course for any reason, email us to process a refund. As long as it is within 30 days of your purchase of the course.

Are there any other fees for the course?

No, the one price covers access to everything listed above, there are no hidden charges to access the course. It is a 1 time fee, not monthly.

Is This the Official Google Ads Certification?

No. OnlineAdvertisingAcademy.com is a 3rd party Google training course owned by Falcon Digital Marketing LLC. We teach Google Search Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc.

Is This Google Skillshop or Google Academy for Ads?

No. OnlineAdvertisingAcademy.com is a 3rd party training course owned by Falcon Digital Marketing LLC. We teach Google Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc. This is NOT Google Skillshop, Google Ads Academy, Learn With Google, Google Garage, or other Google Search Ads Training programs for digital marketing.

Is This a Degree from a University?

No. OnlineAdvertisingAcademy.com is a 3rd party Google training course owned by Falcon Digital Marketing LLC. We are not a school or University, this is not a degree of any kind. It is advanced training for professionals. 

Does This Course Cover ALL Digital Marketing?

No. We focus on Google ads, and Microsoft Bing Ads. Other platforms such as Snapchat ads, Twitter ads, LinkedIn ads, Pinterest ads, or Facebook ads are not covered. Also, we do not cover non-advertising training that may fall into digital marketing, such as social media management, SEO, web design, email marketing, or marketing automation. But, we do have amazing training for Google Ads!