Expert Google Search Ads Training Course

Learn the Framework Used by Google Ad Agencies to Rapidly Setup, Optimize, and Scale Google Ad Campaigns for ANY Industry

Quickly Learn What You Need to Scale Google Ad Campaign Profits With Easy-To-Follow Video Tutorials and Downloadable Resources

U.S. Based Google Ads Training by Professionals, For Professionals

Learn How to Optimize for ROI, Not Vanity Metrics 

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Spencer Williams – American Airlines

I would highly recommend them to any business They have many years of experience, and know exactly what they are doing.

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Shawn Kemp –

They are second to none.The two best words to describe this company are HONEST and RESULTS!

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Jeremy Robertson – Christian Brothers Automotive

They were able to make us more efficient and make better use of my marketing dollars. I was very impressed!

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John Buckley – National Legal Research Group

Greatly improved our PPC and other digital advertising. I would certainly recommend them.

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Kelly Jenkins – Whole Health

Best results our company had experienced in four years!
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Angie Goertz – Issuer Direct

An excellent resource for digital marketing – extremely knowledgeable in Pay-per-click advertisements.

Why Use Our Google Search Ads Training?

Learn / Improve Performance Faster

Fast, straight-to-the-point walkthrough videos (inside Google or Microsoft Ad accounts) focused on scaling profits. We don’t waste hours talking about Quality Score. Follow along to quickly master Google ads and grow campaign profits within days – not weeks!

3 Simple Steps to Improve Performance

Up-To-Date Google Ads strategies for profits. Learn how our ad agency uses 3 simple steps to ensure profit for any campaign in any industry through : 1. Expert Research before launching,  Advanced Setups and Tracking 3. Optimizing for long-term for profit.

Get a Proven System Used by Our Ad Agency

Created by Falcon Digital Marketing Agency, not one person that ran ads for themselves one time and teaches 10 other marketing/make money topics. We have managed over $60,000,000 in ad spend over the last 14 years. Learn all of our frameworks for PPC success.

Increased Leads by 500%
Increased Conversion Rates by 29%

Reduced Cost Per Conversion by 83%

    Increased Leads by 308%
    Increased Conversion Rates by 175%

    Reduced Cost Per Conversion by 39%


    Increased Leads by 600%
    Increased Conversion Rates by 366%
    Reduced Cost Per Conversion by 77%

So What’s in This Google Ads Course Anyway?

1. Expert Research & Planning Pre-Launch Strategies

Research and planning your PPC ads campaigns correctly is critical for success – with bad planning, your ad campaign is setup to fail – no matter what you do.


  • How to find the most profitable keywords for any industry
  • How to stay ahead of competitors – find and outperform their ads
  • Avoid money wasting keywords/campaign types BEFORE launching
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1 expert research and planning

2. Setup Your Account for Profit – Not Wasted Budget

Learn how to structure your ad campaigns to get the most profit, cut out wasted spend, and setup faster – even for an industry you don’t know (without relying on templates that break/get out of date fast)

  • Learn fast & simple setups for profit – not complex setups that take weeks
  • Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
  • Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
  • Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.


3. Advanced Optimizing That is Simple to Learn and Implement

Learn up-to-date optimization strategies for profit (conversions, CPA, conversion rate, ROAS) not Quality Score, CTR, Optimization Score and other nonsense metrics that don’t help you keep your job as a marketing professional.

  • Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and keywords
  • Strategies for quickly identifying top performers and expanding them
  • Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
  • Optimizing at every level of performance data: campaigns, ad groups, keywords, device, location, schedule, and more
how to optimize google ads campaigns
performance max campaign training

4. Performance Max Campaign Training

Beginner to Expert Level Performance Max Ad campaign training.

  • Intro to Performance Max, How to Setup Performance Max
  • How to Make Performance Max Profitable
  • Finding the Best Audiences to Target & Audience Signals
  • How to Optimize Performance Max Strategies for Profit


5. Mastering Campaign Targeting Options

Learn which targeting methods make the most sense for profitable ads for different industries, business types, budgets, and goals.


  • Expert tactics for RLSA (Remarketing Lists for Search Ads)
  • Proper setup/optimizing for DSA campaigns
  • Advanced local campaign Targeting/Setup/Optimizing
  • How to actually make broad match keywords profitable or when to avoid them
6 ppc campaign targeting options
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6. Microsoft Ads (Formerly Bing Ads) Training

Learn the differences between the networks and how to successfully expand to Microsoft Ads Network (,,, and more.)

  • How to import properly (don’t use a weekly auto-import)
  • What you can do in Microsoft Ads that you can’t do in Google Ads
  • Optimizing inside Microsoft Ads based on THEIR data
  • Targeting options and setups unique to Microsoft Ads


7. Advanced Stuff for Advanced People

For marketing professionals and ad agencies, this is the expert training for professionals with as much experience as us, but could always learn something new!


  • How to fix automated bidding that IS NOT doing what it’s supposed to do (has no volume, very high cpcs, no conversions, bad ROAS, etc.)
  • Complex optimizing for Device, Day, Hour, City, Country, State with or without manual bidding when needed
  • Properly running test campaigns and primary campaigns correctly (for testing those broad keyword ideas that “may” work for top-of-funnel targeting for large budget accounts)
  • Setup and optimizing LARGE budget accounts (targeting all stages of the funnel, micro-conversions, etc.)
  • Optimizing, expanding, and finding new ideas for accounts you’ve been running for years

8. Beginner Foundations

If you have no experience, that’s ok! We have extra training for getting started with Google Ads.


  • Intro to Google Ads, How to Setup Account
  • Intro to Campaigns, Keywords, Ads, Ad Extensions, Negative Keywords and More
  • Dashboard Walkthrough – How to Navigate Google Ads
  • How to Monitor the Right Metrics and Ignore Useless Ones (How to Change the Columns Inside Google Ads)
  • Basic Optimization for Beginners – campaigns, keywords, ads, a/b testing ads, ad groups, etc.

9. Bonus Training

Plenty of extra bonus to cover everything you need for PPC ad success! Get our agency’s best resources for running profitable campaigns quickly and easily.


  • Expert Landing Page Training
  • Advanced PPC Call Tracking Software (Not Inside Google Ads)
  • Google Analytics Tracking and Setup
  • Our Agency Tools – Expert Ads Framework & Cheat Sheet
  • Our Agency Tools – Most Used Negative Keywords: Premade List
  • Our Agency Tools – Top Cities and States Lists (For Negatives Keywords)

Watch a Free Sample of Our Course Here:


    Increased Transactions by 463%
    Increased Conversion Rates by 152%

    Increased Revenue by 261%


    Increased Leads by 255%
    Increased Conversion Rates by 82%

    Reduced Cost Per Conversion by 60%


    Increased Leads by 500%
    Increased Conversion Rates by 535%
    Reduced Cost Per Conversion by 83%

Who Made this Course?

chris cabaniss falcon digital marketing online advertising academy

Chris Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency

Chris has been in the online advertising space since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency. Chris has managed PPC ad accounts for Fortune 500 companies and small businesses alike in many different industries for years. In addition, he has trained other ad agencies, in-house marketing teams, PPC professionals, and many business owners in expert PPC ad management strategies. Chris actively manages PPC accounts and puts all of the most up-to-date methods we use for our clients back into the training.

Monica Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency

Monica has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency. Monica has worked with nationwide franchises and enterprise-level eCommerce PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years. Monica still plays an active role on managing PPC ad accounts and operations at Falcon Digital Marketing and putting real-world experience and proven strategies back into our training programs.

What People Are Saying About Us

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Tim Wheeler

Revelation Machinery

They took the time to understand our business and our goals and had great recommendations to better our account.

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Ben Strahm

Avnet Law

Great job helping us grow our practice. We continue to get great results and a lot of new leads. We highly recommend them!

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Jennie Purser

Auctane Marketing

They really know their stuff when it comes to putting together advanced online marketing plans that get great results. I would definitely recommend them!

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Jane Durand

Kaplan Metis

They are experts with deep experience. They have made dramatic improvements in our CPA and conversion rates!
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Todd Brown

Pedal Industries

Within no time, we had our campaign up and running and optimized for results. Thank you!

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Jon Gipson

Efficient Power Tech

Helped us design and implement a plan that generated true results and improvement in all areas!

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Tami Lust

iWilla Remedy

We highly recommend them. Not only are they a pleasure to work with but we have been really happy with our marketing results.

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Yasmine Sedky


They have been a great asset to the growth of my clients in PPC. They have a wide variety of expertise and experience!

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Peter Kavanagh

Family Tree Property Solutions

Extremely knowledgeable when it comes to digital marketing and helped drive sales to our company.
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Rachel Parker

Resonance Content

They are my “go-to” for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.

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Maddie Banta

Hardwood Digital Design

I refer all of my clients to them. I would highly recommend them to any company looking to improve their conversions.

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Nick Disney

MD Realty

I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!

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Lee Smith

US Mortgage Corporation

They were very knowledgeable and produced great results for my team. I would highly recommend them.

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Jocelyn Bélanger


They provided us with excellent service!

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Ted LePage

MCL Investigations

Our experience dealing with them has been smooth and extremely informative. They helped us to understand the process and the tools needed to get our company marketed, thanks Chris!
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Andy Helms

Put On The Day Apparel

Great to work with. They go out of their way to understand the message you are trying to communicate, and work with you to get your message out.

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Darryl Pikoos

Papercuts 24-7

Great Company, Great Service, Great Value, Great RESULTS!

Get Everything You Need to Succeed With Google Ads:

Google Search Ads Masterclass

Online Advertising Academy Google Search Ads Masterclass

    Here is Everything You Will Get:

    Google Search Ads Masterclass Training ($2,497 Value)
    ​​Bonus #1: Our Agency Tools – Negative Keywords List ($37 Value)
    ​​​​Bonus #2: Our Agency Tools – Top Cities and States Lists ($27 Value)
    ​Bonus #3: Our Agency Tools – Expert Ads Framework ($47 Value)
    ​​​Bonus #4: Search Campaign Pre-Launch Checklist ($37 Value)

    Currently Under Construction With Major Updates!


    30 day money back guarantee PNG

    Over $60,000,000

    Ad spend tested

    Over 7,000

    Ad Campaigns Launched

    Over 14 Years Experience

    Building Profitable Ad Campaigns

    Full Course Syllabus (The Long-Version)

    Masterclass – Expert Setups for Higher Profits

    • Google Search – Advanced Setups – Campaign Pre-Launch Optimization Checklist
    • Google Search – Advanced Setups – Expert Keyword Research Methods for Google Search Campaigns
    • Google Search – Advanced Setups – Expert Campaign Segmentation
    • Google Search – Advanced Setups – Expert Ad Group Segmentation
    • Google Search – Advanced Setups – Expert Ad Copy Strategies
    • Google Search – Advanced Setups – Expert Negative Keyword Strategies
    • Google Search – Advanced Setups – Expert Negative Keyword Strategies for Local Campaigns

    Masterclass – Performance Max Training

    • Intro to Performance Max
    • Performance Max Setup Best Practices
    • Optimizing Performance Max Campaigns
    • Performance Max Campaign Setup Walkthrough

    Masterclass – Expert Campaign Targeting Options

    • Google Search – Advanced Setups – RLSA (Remarketing Lists for Search Ads)
    • Google Search – Advanced Setups – Reverse Location Targeting Campaigns
    • Google Search – Advanced Setups – DSA (Dynamic Search Ad) Campaigns
    • Google Search – Advanced Setups – Properly Test and Optimize Broad Match Keywords

    Masterclass – Expert Optimization

    • Google Search – Advanced Optimizing – Campaigns
    • Google Search – Advanced Optimizing – Ad Groups
    • Google Search – Advanced Optimizing – Separating Top Performing Ad Groups
    • Google Search – Advanced Optimizing – Keywords
    • Google Search – Advanced Optimizing – Ads and A/B Testing
    • Google Search – Advanced Optimizing – Expanding and Testing New Campaigns

    Microsoft Ads (Formerly Bing Ads) Training

    • Intro to Microsoft Bing Ads Search Network – How it Works
    • How to Setup a New Microsoft Bing Ads Account
    • How to Setup Microsoft Bing Ads UET Tracking Code – Conversion Tracking
    • How to Import Campaigns from Google Ads to Microsoft Bing Ads
    • Full Walkthrough – Setting Up a Microsoft Bing Ads Search Campaign Start to Finish
    • Microsoft Bing Ads Dashboard Walkthrough – How to Navigate the System
    • Microsoft Bing Ads Advanced Optimizing Strategies – What You Can’t Do In Google
    • Pre-Launch Checklist
    • Expert Search Remarketing – RLSA
    • Expert Audience Targeting Training by Company, Industry, or Job
    • Optimizing for Responsive Search Ads
    • Optimizing Multimedia Ads

    Google Analytics 4 (GA4) Training

    • Intro to Google Analytics 4 – How it Works
    • Migrating from Universal Analytics to GA4
    • How to Setup Events and Conversions in GA4
    • How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
    • How to Setup Remarketing for GA4

    PPC Tools Bonus Training

    • How to Use Landing Pages for Better PPC Performance
    • How to Use Call Tracking for PPC – Best Call Tracking Software
    • How to Create Better Ads – Best PPC Ad Tools

    Beginner Foundations

    • How to Setup a New Google Ads Account Fast
    • Intro to Google Search Campaigns and Best Practices
    • Intro to Google Search Ad Groups and Best Practices
    • Intro to Google Search Keywords and Best Practices
    • Intro to Google Search Ad Formats and Best Practices
    • Intro to Google Search Ad Extensions and Best Practices
    • Expert Keyword Research Methods for Google Search Campaigns
    • Full Walkthrough – Setting Up a Google Search Campaign Start to Finish
    • Google Search Ads Performance Metrics – What You Need to Know to Succeed
    • Google Ads Dashboard Walkthrough – How to Navigate the System
    • Basic Optimizing – Google Search – Optimizing Bids and Bid Management
    • Basic Optimizing – Google Search – Optimizing Campaigns
    • Basic Optimizing – Google Search – Optimizing Ad Groups
    • Basic Optimizing – Google Search – Optimizing Keywords
    • Basic Optimizing – Google Search – Optimizing Ads and A/B Testing
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    Created by Award Winning Ad Agency: Falcon Digital Marketing

    Our amazing team has managed over $60,000,000 in PPC ad spend for over 14 years – we are experts in the online advertising industry!

    There are a lot of options for training courses for Google Search Ads. We have made ours unique in focusing on training for ROI, rather than just clicks and Quality Score. We help you find the best campaigns, ads, and keywords to boost your ROI and scale your profits. Although we are a U.S. based Google Ads training program, we have helped many companies internationally!

    While our course covers advanced Google Search ads training, we do start with beginning basics for Google Ads. This way, even if you have no experience, you can learn how to run search campaigns on Google. We give you everything you need to be successful!


    Expert Google Search Ads Strategies for ROI, Not Just Clicks


    Intro to Google Search Ads

    Learn how Google Search ads work and how to scale your ROI Fast! Learn ad formats, A/B testing, targeting, campaign setups, top metrics and more. We focus on Google training to grow your profits fast!

    Learn Microsoft Bing Ads

    Learn how to expand into the Microsoft Bing Ads Network to grow profits by being on more Search Engines! We cover the differences, and how to effectively grow your profits on other search engines.

    Full Setup Walkthroughs

    How to setup successful Google Search Ad Campaigns ready to launch. We will walkthrough full setups inside the actual dashboard. Follow along to setup real working Google campaigns that grow your sales!

    Best Keyword Strategies

    Learn how to find the best keywords to target on Google! We cover keyword research, best ad group segmentation, matching ads to keywords, ongoing optimization, and more.

    Negative Keywords

    Learn the proper way to block bad keywords and keep your negative keyword list up to date to reduce wasted spend and scale profitable keywords fast. We also have pre-made negative keyword lists to implement!

    Competitor Keyword Spying

    Find out what your competitors are targeting for keywords to stay one step ahead of the competition with your ads. This way you can always find the best keywords that turn into more conversions.

    Best Ad Strategies to Use

    Learn how to write expert ad copy that performs! We teach you effective methods to find the right audience and pre-quality potential customers to get better leads/sales and not waste clicks.

    Google Ad Templates & Resources

    Need help getting started? We have expert Google ads templates and downloadable resources to help jumpstart your ad campaign and get expert examples of how to setup top performing Google Search campaigns.

    Ongoing Optimization

    Our course teaches you how to setup and optimize expert Google Search ad campaigns for long-term success. We go behind expert setups and teach you how to optimize a campaign and scale profits for years to come. These are not current fads/hacks/trends that won’t work over time!

    Strategies for Higher ROI

    Our Google Search course is specifically designed for ROI, not just getting more website clicks or boosting Quality Score or Optimization score. These are the Google Search Ad strategies we use for our agency clients to grow profits fast.

    Google Analytics Training

    In addition to the Google Search Ads Training Course, we also teach how to track the most important goals in metrics through Google Analytics. This way you know exactly which marketing channel is bringing in sales/leads.

    PPC Tools and Software

    Learn how to use the best PPC tools and software that agencies use to rapidly scale profits for Google Search campaigns. We cover Call Tracking for PPC, A/B Testing PPC Ad Software, Landing Page Builders, and more! 

    Best Google Search Ads Training Course

    The Online Advertising Academy’s U.S. based Google Search Ads training program was designed for any level of user – beginner to expert. The course uses a combination of presentations to learn principles, and then tutorial video walkthroughs inside actual Google Search ad campaigns. This way you learn the fundamentals, and can follow along the videos to setup live campaigns.

    To access the Google Search ads tutorials, you will login to our advanced online learning platform. This guides you through the video lessons where you can go at your own pace, watch from any device, save progress, download tips and resources, and re-watch the videos as much as you want.

    Whether you are an expert with many years of experience, or a beginner with no experience, our Google Search Ads training guides you through many simple and complex campaign setups and techniques. This is great for DIY business owners, marketing agency professionals, or in-house marketing teams that need to level-up their Google Search skills. We can help anyone grow their profits and ROI from Google Search ads, also known as Search Engine Marketing.

    Best Tutorials for Expert Google Search Ad Strategies – Watch from Anywhere


    Online Google Search Ads e-Learning Platform

    After you get access to your Google search course, you can login from anywhere to watch the videos, go through guides, and download PPC ad resources to help you succeed online. The program starts off with the basics, and then quickly moves into advanced, and expert Google Search Ads training. We focus specifically on ROI strategies, not just website clicks.

    The course is set in a specific order, but you can jump to advanced Google Search training if you are already experienced. You don’t have to go through the Google Search lessons in the main order. We even include a quick search feature to jump to a specific Google Search Training video, so it functions like YouTube guides for Google Search Ads. This way you can go straight to a video you need, or re-watch a tutorial with the most up to date strategies for PPC. While it is a United States based Google Ads training course, the course can be accessed from anywhere in the world. 


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    Frequently Asked Questions

    Who is this Google Search Ads course for?

    Our Google Search ads course is a great fit for any level of experience with online marketing. Whether you are business owners for DIY Search Ads, in-house marketing teams would like more Google Search ad training courses, or if you are marketing agencies or consultants that run marketing for clients. Also, if you are considering a new career in Google Ads Management, this can help you get expert training!

    Who is this course NOT for?

    Our Google Search ad course does not currently cover Facebook ads, SEO, or web design. It is strictly for Google Search Ads, Google Display Ads, Google Analytics, Remarketing Ads, and PPC Tools depending on the level of access you purchase. We have different levels of access, but they are all for PPC ads.

    Is the course updated for the latest Google Ads strategies?

    Yes. That is why it does not say “Google Adwords Training Course”, Google Ads changed their name years ago. We don’t teach out of date methods.

    Is the course updated for Google’s New Ad Policies?

    Yes. Google has made many privacy and policy updates regarding advertising – these are current in our Google Search ad tutorials and lessons.

    What is Your Refund Policy?

    We offer a 14 day money back guarantee. If you are not satisfied with the course for any reason, email us to process a refund. As long as it is within 14 days of your purchase of the course.

    Are there any other fees for the course?

    No, the one price covers access to everything listed above, there are no hidden charges to access the course. It is a 1 time fee, not monthly.

    Is This the Official Google Ads Certification?

    No. is a 3rd party Google training course owned by Falcon Digital Marketing LLC. We teach Google Search Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc.

    Is This Google Skillshop or Google Academy for Ads?

    No. is a 3rd party training course owned by Falcon Digital Marketing LLC. We teach Google Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc. This is NOT Google Skillshop, Google Ads Academy, Learn With Google, Google Garage, or other Google Search Ads Training programs for digital marketing.

    Is This a Degree from a University?

    No. is a 3rd party Google training course owned by Falcon Digital Marketing LLC. We are not a school or University, this is not a degree of any kind. It is advanced training for professionals. 

    Does This Course Cover ALL Digital Marketing?

    No. We focus on Google ads, and Microsoft Bing Ads. Other platforms such as Snapchat ads, Twitter ads, LinkedIn ads, Pinterest ads, or Facebook ads are not covered. Also, we do not cover non-advertising training that may fall into digital marketing, such as social media management, SEO, web design, email marketing, or marketing automation. But, we do have amazing training for Google Ads!