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Google Search Ads Masterclass
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Google Search Ads Masterclass

30 Day Money Back Guarantee

Try the program risk free – if you are not satisfied with our training for any reason we will give you a full refund.

Beginner to Expert Level Training – Includes All Training from The Google Ads Profit Scaling Workshop

Strategies for Expanding Top Performers and Scaling with High ROI

Expert Strategies for Managing Large Accounts & Large Budgets While Maintaining High ROI

Strategies for Rapidly Scaling ROI and Expanding Campaigns, Ad Groups, Ads, and Keywords

Expert Level Google Search Ads Training

Google Search Remarketing Ads Training (RLSA)

Advanced DSA: Dynamic Search Ad Campaign Strategies

Expert Search Campaign Optimization Strategies

How Agencies Test Top Performers VS New Test Campaigns

Downloadable Templates & Lifetime Access

30 Day Money Back Guarantee

Try the program risk free – if you are not satisfied with our training for any reason we will give you a full refund.

Full Expert Google Search Ads Training Syllabus

Our expert-level training is designed to get you up and running  fast and grow your advertising profits!

ALL Google Search Ads Training Videos

Intro to Google Search Advertising - How It Works: 13m

In this training we will go over a quick intro to Google Search Ads, how they work, and how to use them effectively.

 

You Will Learn:

  • Intro to Google Search Ads – How They Work
  • Setting Up Google Search Campaigns
  • Components of a Google Search Campaign
  • Intro to Campaigns, Ad Groups, Ads, Ad Extensions, Keywords, Negative Keywords
  • Optimal Settings for the Best ROI
How to Setup a New Google Ads Account Fast: 5m

In this training we will go over how to setup a new Google Ads account in expert mode. 

 

You Will Learn:

  • How to Create a Google Ads Account Without Setting Up a Campaign First
  • Step-By-Step Demo Walkthrough for Setting a New Google Ads Account
Intro to Google Search Campaigns and Best Practices: 15m

In this section of the Google Search Ads training we will go over an intro to how Google Search Campaigns work and how to best set them up for results, not just clicks.

 

You Will Learn:

  • Intro to Google Search Campaigns Setup
  • Effective Location Targeting for Google Search Campaigns
  • Controlling the Budget for Google Search Campaigns
  • Top Bidding Strategies for Google Search Campaigns
  • Google Search Campaign Setup Best Practices
Intro to Google Search Ad Groups and Best Practices: 11m

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Groups work and how to best set them up for optimal results.

 

You Will Learn:

  • Intro to Google Search Ad Groups Setup
  • Effective Google Search Ad Group Keyword Setup
  • How and Why to Separate Keywords by Theme in Ad Groups
  • Effective Google Search Ad Group Ads Setup
  • How and Why to Customize Ads Per Ad Group and Keyword
  • Strategies for Google Search Ad Group Bidding
  • Why to Avoid Single Keyword Ad Groups (SKAGS)
  • Google Search Ad Group Setup Best Practices
Intro to Google Search Keywords and Best Practices: 16m

In this section of the Google Search Ads training we will go over an intro to how Google Search Keywords work and how to best set them up for a better ROI.

 

You Will Learn:

  • Intro to Google Search Keywords
  • Keyword Match Types
  • Major Update to Google Keyword Match Types – The New Way to Target Keywords
  • Keyword Close Variants
  • How to Use Negative Keywords
  • Finding the Best Keywords for Users Ready to Buy Now
  • How to Remove Low-Intent, Overly Broad Keywords
  • Google Search Keywords Best Practices
Intro to Google Search Ad Formats and Best Practices: 19m

In this section of the Google Search Ads training we will go over an intro to how Google Search Ads work and how to best set them up for your advertising goals.

 

You Will Learn:

  • Intro to Google Search Ads Setup
  • Components of a Top Performing Google Search Ad
  • How and Why to Customize Ads Per Ad Group
  • How to A/B Test Ads and Scale Them
  • Google Search Ads Policies and Guidelines You Must Follow
  • Google Search Ad Best Practices
Intro to Google Search Ad Extensions and Best Practices: 17m

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Extensions work and how to best set them up.

 

You Will Learn:

  • Intro to Google Search Ad Extensions Setup
  • Sitelink Extensions
  • Callout Extensions
  • Structured Snippets
  • Call Extensions
  • Location Extensions
  • App Extensions
  • Lead Form Extension
  • Price Extension
  • Promotion Extension
  • Affiliate Location Extension
  • Components of Top Performing Google Search Ad Extensions
  • Google Search Ad Extension Policies and Guidelines You Must Follow
  • Google Search Ad Extension Best Practices
Expert Keyword Research Methods for Google Search Campaigns: 21m

In this section of the Google Search Ads training we will go over how to do advanced keyword research to find and expand your best potential keywords. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

 

You Will Learn:

  • Intro to Keyword Research for Google Search Campaigns
  • Free Tools for Google Search Keyword Research
  • Expert Level Keyword Research Strategies – How an Ad Agency Does It
  • Expanding Top Performing Keywords to Get More Conversions
  • How to Organize and Implement Your Keywords from Keyword Research
  • How to Effectively Group Keywords by Theme
  • How to Add New Keywords Into Your Account, or Expand Existing Ad Groups
Full Walkthrough - Setting Up a Google Search Campaign Start to Finish: 23m

In this training we will demonstrate how to setup a Google Search Campaign start to finish, and explain how and why we set things up this way for success. 

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video. 

Google Ads has updated many policies and features over the years. This setup shows the best settings to implement for better results, not just website clicks.

 

You Will Learn:

  • How to setup a Google Search Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.
Google Search Ads Performance Metrics - What You Need to Know to Succeed: 14m

In this section of the Google Search Ads training we will go over important metrics to focus on for optimizing your ad campaigns correctly. We will explain most metrics, but focus on the most important metrics for profits, not just website clicks.

 

You Will Learn:

  • Review the Most Important Metrics to Succeed
  • Review Secondary Metrics
  • Review Other Metrics
  • Explain KPIs like Conversions, Conversion Rate, Cost Per Conversion (CPA)
  • Explain Impressions, Clicks, CTR, Cost, Avg CPC, Impr. Abs. Top %, Impr. Top %
  • Explain Search Impression Share, Optimization Score, Quality Score, Expected CTR, Ad Relevance, Landing Page Experience
Google Ads Dashboard Walkthrough - How to Navigate the System: 11m

In this training we will go over how to navigate the Google Ads dashboard inside your account.

 

You Will Learn:

  • Review the Google Ads Dashboard Controls for Search Campaigns
  • Review How to Setup Campaigns, Change Settings, Find Reports, and Find Account Settings
Google Search Campaign Pre-Launch Optimization Checklist: 9m

In this section of the Google Search Ads training we will go over how to double-check all of your ad campaign settings BEFORE launching a new campaign. This will help you avoid little mistakes that can cost you a lot of money.

 

You Will Learn:

  • How to Review ALL Search Ad Settings Before Going Live
  • Detailed Pre-Launch Checklist for Google Search Campaigns
Google Search - Optimizing Bids and Bid Management: 11m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with optimizing your bids and controlling bid management

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Campaign Optimization for Bids and Bid Management
  • Top Metrics to Focus On, and Metrics to Ignore for Profitable Ad Campaigns
  • Optimization for Campaign Settings and Performance Data
  • Optimization for Ad Group Bids and Performance Data
Google Search - Optimizing Campaigns: 8m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with campaign settings.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Campaign Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Campaign Data Effectively
  • How to Optimize Campaigns
  • When to Pause Campaigns That are Wasting Money
  • Adjusting Bidding Strategy
Google Search - Optimizing Ad Groups: 14m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with ad groups.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Ad Group Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Ad Group Data Effectively
  • How to Optimize Ad Groups
  • When to Pause Ad Groups That are Wasting Money
  • Adjusting Ad Group Bids
Google Search - Optimizing Keywords: 18m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with keywords.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Keyword Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Review Search Terms Reports
  • How to Add Negative Keywords
  • Analyze Keyword Performance Data Effectively
  • How to Optimize Top Performing Keywords
  • Adjusting Keyword Bids
  • When to Pause Keywords That are Wasting Money
Google Search - Optimizing Ads and A/B Testing: 11m

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns – specifically with ads and A/B testing ads.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks. 

 

You Will Learn:

  • Google Search Ad Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Analyze Ad Performance Data Effectively
  • How to Run Search Ad A/B Tests
  • How to Optimize Search Ads
  • When to Pause Search Ads That are Wasting Money
Google Search - Advanced Setups - Expert Strategies for Higher Profits: 10m

In this section of the Google Search Ads training we will review the foundations of Google Search campaigns that we have discussed so far, and then explain how to expand your campaigns to more advanced, expert level setups and optimization tactics for scaling profits. 

 

You Will Learn:

  • Foundations of Successful Google Search Ad Campaigns
  • Expanding to Expert Level, Advanced Google Search Campaigns
Google Search - Advanced Setups - Expert Campaign Segmentation: 23m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, and expanding top performing campaigns for higher profits.

 

You Will Learn:

  • Advanced Google Search Campaigns Setup
  • How to Effectively Setup Test Campaigns
  • How to Effectively Setup Priority Campaigns
  • How to Effectively Target Competitors’ Keywords
  • Splitting High Profit Products or Services Into Separate Campaigns
  • Building Different Campaigns for Different Levels of the Funnel
  • How to Balance High Volume/High Competition with Low Volume/Low Competition
  • How and When to Test Low CPC Long-Tail Keywords
Google Search - Advanced Setups - Expert Ad Group Segmentation: 18m

In this section of the Google Search Ads training we will go over how to setup more advanced ad groups segmentation and testing.

 

You Will Learn:

  • Advanced Ad Group Setup Best Practices
  • Advanced Ad Group Keyword and Ad Matching
  • Main Issues to Avoid When Separating Ad Groups by Theme
  • How to Rapidly Build Out More Ad Groups
  • Ad Agency Methods to Effectively Separating Ad Groups
  • How to Balance High Volume/High Competition with Low Volume/Low Competition
  • How and When to Test Low CPC Long-Tail Keywords
Google Search - Advanced Setups - Expert Ad Copy Strategies: 38m

In this section of the Google Search Ads training we will go over advanced Google Search Ads strategies that agencies use for better ad performance.

 

You Will Learn:

  • Advanced Google Search Ads Setup
  • Components of a Top Performing Google Search Ad
  • Best Ad Copy to Use for Your Industry
  • How and Why to Customize Ads Per Ad Group
  • How to A/B Test Ads and Scale Them Based on Performance
  • Google Search Ads Policies and Guidelines You Must Follow
  • How to Effectively Use Responsive Search Ads
  • Changes to Expanded Text Ads You Must Know
  • Best Practices for Call Ads
  • What is Ad Strength
  • Writing More Effective Ad Headlines
  • Writing More Effective Ad Descriptions
  • How to Use Display URL Properly
  • Matching Landing Pages to Ads
Google Search - Advanced Setups - Expert Negative Keyword Strategies: 18m

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords that are not relevant and prevent wasted ad spend. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

 

You Will Learn:

  • Intro to Negative Keyword Research for Google Search Campaigns
  • Free Tools for Negative Keyword Research
  • Expert Level Negative Keyword Research Strategies – How an Ad Agency Does It
  • Adding Negative Keywords in Advance – Before the Campaign Launches
  • Using Shared Negative Keyword Lists
  • How to Add Negative Keywords Into Your Account – Most People Do This Wrong
  • Download Our Prebuilt Negative Keyword Lists – How to Use Them
Google Search - Advanced Setups - Expert Negative Keyword Strategies for Local Campaigns: 8m

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords specific to local campaigns and blocking cities, zip codes, counties, etc.

 

You Will Learn:

  • Location Negative Keyword Research for Google Search Campaigns
  • Free Tools for Negative Keyword Research for Locations
  • Expert Level Negative Keyword Research Strategies – How an Ad Agency Does It
  • Adding Negative Keywords in Advance – Before the Campaign Launches
  • Using Shared Negative Keyword Lists for Local Negative Keywords
Google Search - Advanced Setups - RLSA (Remarketing Lists for Search Ads): 17m

In this section of the Google Search Ads training we will go over how to run Search Remarketing Campaigns, also known as Remarketing Lists for Search Ads (RLSA Campaigns.)

You Will Learn:

  • How Search Remarketing Campaigns Work
  • How to Setup Remarketing Lists for Search Ads
  • Best Practices for Search Remarketing Campaigns
  • Step-By-Step Demo Walkthrough for Search Remarketing Campaigns
Google Search - Advanced Setups - Reverse Location Targeting Campaigns: 18m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for Reverse Location Targeting, or targeting users searching for your city but do not live in your city.

 

You Will Learn:

  • What is Reverse Location Targeting – When to Use It 
  • How to Setup Reverse Location Targeting Campaigns
  • Which Industries Do Well With Reverse Location Targeting Campaigns
  • Mistakes to Avoid When Using Reverse Location Targeting Campaigns
Google Search - Advanced Setups - DSA (Dynamic Search Ad) Campaigns: 37m

In this section of the Google Search Ads training we will go over how to setup advanced campaigns for Dynamic Search Ad Campaigns, or DSA Campaigns.

 

You Will Learn:

  • What is a Dynamic Search Ad (DSA) Campaign – When to Use It 
  • How to Setup a Dynamic Search Ad Campaign
  • Which Industries Do Well With Dynamic Search Ad Campaigns
  • Which Industries Should NOT use Dynamic Search Ad Campaigns
  • How to Optimize Dynamic Search Ad Campaigns
Google Search - Advanced Optimizing - Campaigns: 40m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Campaign Level Data.

 

You Will Learn:

  • Advanced Google Search Campaign Optimization
  • Adjusting Data Columns to Monitor Performance in Google Ads Dashboard
  • Top Metrics to Focus On, and Metrics to Ignore
  • Optimization for Campaign Settings and Performance Data
  • Optimizing Based on Device Performance Data
  • Optimizing Based on Location Performance Data
  • Optimizing Based on Schedule Performance Data
  • Optimizing Based on Search Partners Performance Data
  • Step-By-Step Demo Walkthrough for Advanced Campaign Optimization Tactics
Google Search - Advanced Optimizing - Ad Groups: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Ad Group Level Data.

 

You Will Learn:

  • Advanced Google Search Ad Group Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Getting More Volume from Top Performing Ad Groups
  • Finding and Fixing Issues with Low Performing Ad Groups
  • Balancing Budget Between High Volume/High Competition and Low Volume/Low Competition Ad Groups/Keywords
  • Step-By-Step Demo Walkthrough for Advanced Ad Group Optimization Tactics
Google Search - Advanced Optimizing - Separating Top Performing Ad Groups: 16m

In this section of the Google Search Ads training we will go over more advanced Google Search Ad Group optimization strategies. This Ad Group lesson focuses mainly on optimizing and expanding campaigns that have been running for a while, rather than the best way to set them up before launching, or optimizing based on Ad Group Level Data.

Google Search campaigns are always changing. You will continue to change campaigns, ad groups, ads, and keywords based on their performance over time. Your campaign is never really done, and this training shows you how to keep adjusting your Ad Groups and Campaigns to keep them at peak performance, whether they’ve been running for 1 month or 3 years.

You Will Learn:

  • Optimizing Ongoing Campaigns and Ad Groups
  • Moving Top Performing Ad Groups to Their Own Separate Campaign
  • Testing New Ideas in New Ad Groups or New Test Campaigns
  • Separating Keywords Into New Ad Groups Based on Performance Over Time
  • How and Why to Customize Ads Per Ad Group and Keyword
  • How to Rapidly Expand and Change Ad Groups/Keywords Based on Conversion Performance
  • Step-By-Step Demo Walkthrough of Optimizing Ad Groups in a Google Search Campaign
Google Search - Advanced Optimizing - Keywords: 20m

In this section of the Google Search Ads training we will go over advanced keyword optimization, including strategies that Google Ads Agencies use to scale the most profitable keywords and cut wasted spend quickly. 

 

You Will Learn:

  • Advanced Keyword Optimization
  • How to Properly Review and Optimize Keyword Level Performance Data
  • Expanding Keywords from Top Performers
  • Optimizing and Expanding Keywords Using Search Terms Reports
  • Keyword Research for Growing Existing Campaigns
  • Adding Exact Match Converting Keywords
  • Expert Level Keyword Optimization – How an Ad Agency Does It
  • Adding Specific Long-Tail Keywords for Low CPC, Low CPA, High Conversion Rates
Google Search - Advanced Optimizing - Ads and A/B Testing: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This lesson will specifically cover optimizing Ad Performance Level Data.

 

You Will Learn:

  • Advanced Google Ads Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Best Practices for Optimizing Google Search Ads
  • Finding New Variations to Test
  • Tracking Ad A/B Tests Over Time
  • Optimizing Ads Based on Conversions and ROI
  • Adjusting Your Ads Based on Competitors and Industry Trends
  • Testing Different Ad Formats
  • Testing Ads During a Sale or Promotion or Holiday Period
  • Adjusting Ad Optimization Proportionately to Your Overall Budget
Google Search - Advanced Optimizing - Expanding and Testing New Campaigns: 19m

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing and expanding your ongoing campaigns. This lesson will specifically covers optimizing and expanding into new campaigns based on performance data of existing campaigns. Rather than adjusting settings in existing campaigns, this lessons covers when, how, and why test new campaigns based on performance data of existing campaigns, and when it is better to keep everything in the same campaigns.

 

You Will Learn:

  • Advanced Google Search Campaign Optimization
  • Top Metrics to Focus On, and Metrics to Ignore
  • Optimizing Based on Device Performance Data
  • Testing New Campaigns Targeting 1 Device Only
  • How and When to Test Automated Bidding Strategies
  • Expanding Tests Campaigns – When to Use Them
  • Step-By-Step Demo Walkthrough for Advanced Campaign Expansions and Testing
Google Search - Advanced Setups - Properly Test and Optimize Broad Match Keywords: 17m

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, specifically testing broad match keywords.

 

You Will Learn:

  • Advanced Google Search Campaigns Setup
  • When You Can Test Broad Match Keywords for Lower CPC, Higher Conversion Rates, and Lower CPA
  • How to Effectively Setup Test Campaigns
  • Reviewing the Search Terms Reports to Expand Top Performers
  • When to Test Broad Match in Ad Groups or Test Campaigns
  • Bidding Strategies for Broad Match Keywords
  • Which Keywords Work for Broad Match, Which Do Not
  • Which Industries Can Test Broad Match Keywords, Which Should Not
  • How to Effectively Target Competitors’ Keywords
  • Adding Top Performing Keywords as Other Match Types

Get Access Now:

Google Search Ads Masterclass

Google Search Ads Masterclass

Here’s What You’re Getting in the Google Search Ads Masterclass

 

  • Google Search Ads Masterclass Training
    ($2,497 Value)

  • Includes ALL Training from Google Ads Profit Scaling Workshop
    ($997 Value) 

  • Bonus #1: Google Analytics Tracking Training
    ($197 Value) 

  • ​Bonus #2: Landing Page Optimization Training
    ($47 Value)

  • Bonus #3: Expert PPC Ad Design Training
    ($47 Value)

  • Bonus #4: Call Tracking Software Training
    ($47 Value)

  • ​Bonus #5: Our Agency Tools – Negative Keywords Master List

    ($37 Value)

  • ​​​Bonus #6: Our Agency Tools – Geo Targeting Lists – Top Cities and States Lists to Target ($27 Value)

  • ​Bonus #7: Our Agency Tools – Expert Ads Framework & Cheat Sheet

    ($47 Value)

  • ​​Bonus #8: Search Campaign Pre-Launch Checklist ($37 Value)

$3,980 Value 

 Only $997 $497

You Get Access To:

Everything in the Google Ads Profit Scaling Workshop

Plus Expert Profit Scaling Strategies for Large Budgets:

Advanced Setups – Expert Campaign Segmentation:
How to setup more advanced campaigns for testing new keyword ideas, targeting competitor’s keywords, balancing High Volume/High Competition with Low Volume/Low Competition keywords, and expanding top performing campaigns for higher profits.

Advanced Setups – Expert Ad Group Segmentation:
How to setup more advanced ad groups segmentation and testing and rapidly buildout ad groups for testing. Learn our ad agency secrets to effectively separate and scale profits for ad groups. How and when to test low CPC long-tail keywords.

​Advanced Setups – Expert Ad Copy Strategies:
Advanced Google Search Ads strategies that our agency uses for better ad performance. How to effectively use and optimize Responsive Search Ads, best ad copy to use for YOUR industry, components of a Top Performing Google Search Ad.

Advanced Setups – Expert Negative Keyword Strategies:
Expert Level Negative Keyword research strategies we use – How our Ad Agency does it BEFORE launching the campaign to avoid wasted spend. Download our Prebuilt Most-Common Negative Keyword Lists and how to implement them.

​​Advanced Setups – Expert Negative Keyword Strategies for Local Campaigns:
How Our Ad Agency uses advanced NEGATIVE keyword research to block keywords specific to local campaigns and blocking cities, zip codes, counties, etc. in advance to show in the CORRECT locations and keywords.

Advanced Setups – RLSA (Remarketing Lists for Search Ads):
Step-by-step walkthrough for setting up Search Remarketing campaigns and best practices for improving performance and profit.

Advanced Setups – Reverse Location Targeting Campaigns:
What is Reverse Location Targeting – how and when to use it, which industries do well with Reverse Location Targeting and mistakes to avoid when using these.

​Advanced Setups – DSA (Dynamic Search Ad) Campaigns:
How and when to use DSA campaigns, Which industries make profit from these and which do not, expert optimize strategies for DSA campaigns.

Advanced Optimizing – Campaigns:
Our Ad Agency’s secrets to optimizing campaign-level data performance for profits. How to adjust columns to monitor the right KPIs, analyze and optimize data at level of device, location, hour, day, and top metrics to focus on for profit for Lead Gen or eCommerce.

Advanced Optimizing – Ad Groups:
Our Ad Agency’s secrets to optimizing ad group level data, top metrics to focus on, metrics to ignore, getting more volume from top performing ad groups, finding and fixing issues with low performing ad groups, balancing budget between High Volume/High Competition and Low Volume/Low Competition ad groups/keywords in different stages of funnel.

Advanced Optimizing – Separating Top Performing Ad Groups:
How and when to optimize and move top performing ad groups to their own separate campaign to scale, how and when to test new keyword ideas in new ad groups or new test campaigns based on ongoing performance data.

Advanced Optimizing – Keywords:
How to properly review and optimize keyword level performance data for profit, not Quality Score that doesn’t get conversions. How to expand top keywords, expert analysis of Search Terms reports, finding long-tail keywords to expand low CPA converters, ongoing keyword research for live campaigns, competitor keyword spying.

​Advanced Optimizing – Ads and A/B Testing:
Our Ad Agency’s secrets to optimizing ad-level data, optimizing ads based on conversions and ROI, not Ad Strength or CTR, adjusting your ads based on competitors, seasonal, and industry trends, adjusting ad optimization proportionately to your Overall budget, testing sale and holiday ad promos.

Advanced Optimizing – Expanding and Testing New Campaigns:
How our agency uses proven methods to scale top performing campaigns, and our unique method for testing new keywords & targeting methods effectively, how and when to test automated bidding (and still get volume and stay within your target CPA or ROAS.)

Advanced Setups – Properly Test and Optimize Broad Match Keywords:
Learn our agency secrets for effectively using test campaigns, when you can test Broad Match keywords for lower CPC, higher conversion rates, finding more long-tail keywords that competitors aren’t bidding on, and lower your CPA, structuring your campaigns for top, middle, and bottom of funnel.

Frequently Asked Questions

Who is this Search Ads Training Course For?

The Expert Search ads course is designed for advanced users to experts, like our other courses. It is for anyone that needs to scale their profits and take their Google Search campaigns to the next level with expert strategies. This works for business owners, in-house marketing teams, or marketing agencies running accounts for clients.

Who is this course NOT for?

This course does not teach Facebook ads, SEO, or web design. It is strictly for Google Ads and Microsoft Bing Ads. 

Is the course updated for the latest Google Ads strategies for Search?

Yes. We teach the same advanced Search ad campaign strategies we currently use for our clients.

Is the course updated for Google’s New Ad Policies?

Yes. Google has made many privacy and policy updates regarding advertising – this has had a large impact on Search ads. We cover what you can do now to stay compliant but still run effective Search ads.

What is Your Refund Policy?

The same as our other courses – We offer a 30 day money back guarantee. If you are not satisfied with the course for any reason, email us to process a refund. As long as it is within 30 days of your purchase of the course.

Are there any other fees for the course?

No, the one price covers access to everything listed above, there are no hidden charges to access the course. It is a 1 time fee, not monthly.

Do I Keep Access to My Other Courses?

Yes, you still have access to your other courses, even if you decide to cancel this course.

Does this include access to Google Display Training?

Only if you purchase the bundle, or already purchased it separately, otherwise it includes Expert Google Search Ads Training. You keep whatever access you have to our other courses, separate from this upgrade.

Is This the Official Google Ads Certification?

No. OnlineAdvertisingAcademy.com is a 3rd party training course owned by Falcon Digital Marketing LLC. We teach Google Ads Training, and Microsoft Ads training, but we are not owned or affiliate with Google LLC, Microsoft Corporation, or Alphabet Inc.

Is This Google Skillshop or Google Academy for Ads?

No. OnlineAdvertisingAcademy.com is a 3rd party training course owned by Falcon Digital Marketing LLC. We teach Google Ads Training, and Microsoft Ads training, but we are not owned or affiliate with Google LLC, Microsoft Corporation, or Alphabet Inc.