Google Display Ads Training Course

Learn Everything You Need to Know to Succeed With Google Display Ads Now!

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Over $60,000,000

Ad spend tested

Over 7,000

Ad Campaigns Launched

Over 12 Years Experience

Building Profitable Ad Campaigns

Online Advertising Academy for Google Display Ads Training

30 Day Money Back Guarantee

Try the program risk free – if you are not satisfied with our training for any reason we will give you a full refund.

Beginner to Expert Level Display Ads Training

Advanced Remarketing Ads Training

Display Content Targeting: Placements, Contextual, Topics

Display Audiences Targeting: Custom, Similar, Affinity, In-Market/Life Events, Demographics

Expert Display Campaign Optimization Strategies

Display Ad Strategies for ROI & Removing Low Quality Website Clicks

Advanced Content/Audience Combo Targeting Strategies

Google Analytics Training

Best PPC Tools & Software Training

Downloadable Templates & Lifetime Access

Expert Google Display Ads Strategies for ROI, Not Just Clicks

TO RUN A TOP PERFORMING GOOGLE DISPLAY ADS CAMPAIGN, YOU NEED TO LEARN FROM THE EXPERTS

Intro to Google Display Ads

How Google Display Ads Network works, banner ad formats and setup, display targeting, campaign setup, and top strategies for a better ROI. Display ads are good for branding, but they can also bring in more leads and sales!

Advanced Display Ad Remarketing

How to setup Google remarketing ads and setup advanced remarketing audiences to target. Step-by-Step guide for setting up new Google Display ads remarketing campaigns. Go further than the basics and start using expert Remarketing strategies!

Full Setup Walkthroughs

How to setup successful Google Display Ad Campaigns ready to launch. We do full setup walkthroughs inside the actual Google Ads dashboard. Perfect for experts or beginners wanting to get started with advanced banner ads on Google.

Best ROI Display Targeting Options

Learn the best Display Ad Targeting options for getting a better ROI in any industry or budget. Branding and cheap clicks are ok, but we teach expert strategies to use for also getting a great ROI from your banner ads.

How to Block Bad Traffic

Learn how to block bad traffic from the Display network fast. Learn how to optimize for ROI and block bad traffic from apps, games, YouTube, and irrelevant websites that waste your budget.

Display Ads A/B Testing

We teach you the best ad formats to use and how to A/B test to increase profits on your Display ad campaigns. Testing banner ads doesn’t have to be complicated or waste money, we can help make it profitable again!

Best Content Targeting Options

We teach expert level Content targeting options available on the Display network and how to identify the most profitable targeting options for your industry and budget. Find top performers fast and cut out wasted spend easily with our advanced strategies.

Best Audience Targeting Options

Our methods for audience targeting are designed to help any business identify the audiences that are likely to convert into new customers, not just click your ads. We teach how you to find the best audiences to target for your business to get the most profit.

Best Content/Audience Combos

For advanced users, we teach how to combine multiple targeting options for the best ROI using the Display Network. This helps narrow down your audience to only high-intent users that are further in the funnel and ready to buy.

Top PPC Tools and Software

We teach you the top PPC tools and software that agencies use to take their Display ad campaigns to the next level. Using advanced tools and software can give you a major advantage over your competitors and help easily scale your PPC Display ad campaigns.

Ongoing Optimization

Learn the expert strategies for optimizing Display ad campaigns and scaling them to grow your ROI. Rather than just turning it off, learn how to remove bad clicks, and scale top performing placements fast and easily. We make Display ad campaign optimization easy.

Google Analytics Training

Connecting your Google Analytics data is critical for tracking goals, making remarketing audiences, and tracking user behavior. We teach how to effectively setup your Google Analytics to give you all of the data you need to successfully scale Display ads.

Best Google Display Ads Training Course

The Online Advertising Academy’s Google Display Ads training program can teach anyone at any level how to effectively use banner ads on the Google Display Network to scale profits and grow their business! Our program takes you through easy-to-follow presentations to learn the foundations of banner ads, and then goes into tutorial videos for display ads with step-by-step setup instructions for campaigns inside of Google Ads.

The entire course is delivered in our advanced online learning system. All you need to do is login and go through your training videos for Google display ads. You can go at your own pace, save progress, re-watch videos, and download resources. Everything you need to succeed is inside this easy to use Google Display ads training course.

If you are a beginner with no experience, or an advanced expert, our course goes through many levels of complexity in the tutorial videos. We can teach DIY for small business owners, advanced display ads training for marketing agencies, or in-house marketing teams that want to learn expert banner ad campaign strategies to grow profits, not just website traffic.

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Saying About Us

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Developed by Award Winning Ad Agency: Falcon Digital Marketing

The Online Advertising Academy team has managed $60,000,000 in ad spend for over 12 years – we are experts in the industry!

While there are many online training course for Google Display Ads, we have made this course specific for ROI. Most people setup Display campaigns for basic remarketing ads or campaigns that get a lot of cheap clicks, but no conversions. Our training course is different.

This Display ads training course is very advanced, but starts at a beginner level and builds up from there. That way any level of experience can benefit and learn how to run profitable display ad campaigns through Google. Everything you need to succeed is in this training course with our expert video tutorials and guides for running banner ads.

 

Display Ads Training Course Full Syllabus

OUR EXPERT-LEVEL TRAINING IS DESIGNED TO GET YOU UP AND RUNNING  FAST AND GROW YOUR ADVERTISING PROFITS!

Google Display Ads Training

Intro to Google Display Ads - How it Works: 13m

In this training we will go over a quick Intro to Google Display Ads (Banner Ads), how they work, and the best targeting options for your industry.

 

You Will Learn:

  • How The Google Display Network Works
  • How to Setup Google Display – Banner Ads
  • Best Targeting Options
Intro to Google Display Campaigns and Ad Groups and Best Practices: 21m

In this section of the Google Display Ads training we will go over an intro to how Google Display Campaigns and Ad Groups work and how to best set them up. We will also discuss how Google Display Campaigns differ in setup and targeting from Google Search Ads.

 

You Will Learn:

  • Intro to Google Display Campaigns and Ad Group Setup
  • Effective Location Targeting for Google Display Campaigns
  • Controlling the Budget for Google Display Campaigns
  • Top Bidding Strategies for Google Display Campaigns
  • Display Campaign Targeting Options
  • Google Display Campaign Setup Best Practices
Full Walkthrough - Setting Up a Google Display Campaign Start to Finish: 16m

In this training we will demonstrate how to setup a Google Display Campaign start to finish, and explain how and why we set things up this way for success. 

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video. 

 

You Will Learn:

  • How to setup a Google Display Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.
Display Banner Ad Formats and Best Practices: 13m

In this section of the Google Display Ads training we will go over an intro to how Google Display Ads work and how to best set them up for your advertising goals. We will also cover different banner ad formats available on the Display network.

 

You Will Learn:

  • Intro to Google Display Ad Formats
  • Components of Top Performing Google Display Ads
  • How to A/B Test Banner Ads and Scale Them on the Display Network
  • Google Display Ads Policies and Guidelines You Must Follow
  • Google Display Banner Ad Best Practices
How to Setup Remarketing Audiences for Display Ads: 29m

In this training we will go over how to enable remarketing in Google Analytics, and how to setup advanced remarketing audiences inside Google Analytics. This is the first step you must complete to be able to use Remarketing campaigns on the Display or Search network.

This video covers enabling Remarketing and setting up audiences. We cover setting up Remarketing ad campaigns in other videos.

 

You Will Learn:

  • How Google Remarketing Works
  • How to Enable Remarketing Inside Google Analytics
  • Setting Up Advanced Remarketing Audiences – Beyond the Default Settings
  • Remarketing Settings to Stop Showing Ads to People That Already Contacted You
  • Step-By-Step Demo Walkthrough for Setting Up Remarketing Audiences
Remarketing Campaigns for Display Ads Best Practices: 25m

In this training we will go over how to setup Remarketing ad campaigns, after you have enabled Remarketing and setup audiences inside Google Analytics. This is the second step for setting up Remarketing ad campaigns.

This video covers setting up Remarketing Ad Campaigns. We cover enabling Remarketing in Google Analytics and setting up Remarketing Audiences in other training lessons.

 

You Will Learn:

  • Remarketing Ad Campaign Best Practices
  • How to Setup Remarketing Ad Campaigns
  • Targeting Different Remarketing Audiences With Your Ad Campaigns
  • Blocking Remarketing Audiences That Have Already Converted
  • Step-By-Step Demo Walkthrough for Setting Up Remarketing Ad Campaigns
Google Display - Similar Audience Targeting Best Practices: 17m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to Similar (Lookalike) audiences to the ones you already have setup, such as remarketing audiences.

You Will Learn:

  • How Google Display Ads Similar Audience Targeting Works
  • Our Top Audiences to Use for Similar Audience Setup and Targeting
  • Best Practices for Targeting Similar Audiences on the Google Display Network
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Similar Audience Targeting Campaigns
Google Display - Contextual Keyword Targeting Best Practices: 24m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites that contain content with your targeted keywords, also known as contextual targeting.

You Will Learn:

  • How Google Display Ads Contextual Keyword Targeting Works
  • How Keyword Match Types Work on The Display Network
  • Keywords That Work Well for Google Display Ad Campaigns
  • Keywords That DO NOT Work Well for Google Display Ad Campaigns
  • Best Practices for Targeting Websites by Keyword on the Google Display Network
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Keyword Targeting Campaigns
Google Display - Website Topics Targeting Best Practices: 30m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites based on the website Topics you select.

You Will Learn:

  • How Google Display Ads Topic Targeting Works
  • Our Best Topics List to Target on the Display Network
  • Best Practices for Targeting Websites by Topic on the Google Display Network
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Topics Targeting Campaigns
Google Display - Website Placements Targeting Best Practices: 18m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements.

You Will Learn:

  • How Google Display Ads Website Placement Targeting Works
  • Best Website Ad Placements to Target for Your Industry
  • How to Find the Best Placements to Target for Your Business
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Website Placement Campaigns
Google Display - Website Placements Local News Targeting Best Practices: 18m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements that are local news websites.

You Will Learn:

  • How Google Display Ads Website Placement Targeting Works
  • Best Practices for Local News Website Placement Campaigns
  • When and Why to Use Local News Placement Targeting Ad Campaigns
  • How to Rapidly Find Local News Websites for Locations You Are Not Familiar With
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Website Placement Campaigns
Google Display - Demographics Targeting Best Practices: 18m

In this section of the Google Display Ads training we will go over how to target or block users based on Demographics.

You Will Learn:

  • How Google Determines Demographics for Users – Is It Accurate?
  • How to Use Demographics Targeting for Google Display Ad Campaigns
  • When and Why to Use Demographics Targeting
  • Best Practices for Demographics Targeting
Google Display - Creating Custom Audiences: 14m

In this section of the Google Display Ads training we will go over how to setup Custom Audiences for showing ads to users that have recently searched keywords or have visited specific websites you add to your custom audience targeting lists.

This lesson is for setting up Custom Audiences. We show how to target these Custom Audiences in Display Ad Campaigns in a different training video.

 

You Will Learn:

  • How Google Display Ads Custom Audience Targeting Works
  • How to Setup Custom Audiences Based On Recent Keywords Searched by the User
  • How to Setup Custom Audiences Based On Recent Website Visited by the User
  • Best Practices for Targeting Custom Audiences on the Google Display Network
Google Display - Custom Audience Targeting Best Practices: 11m

In this section of the Google Display Ads training we will go over how to setup Google Display Ad Campaigns targeting Custom Audiences that you have already created.

This lesson does not show how to setup the Custom Audiences. This lesson shows how to setup the Display Ad Campaign to target your Custom Audiences.

You Will Learn:

  • How Google Display Ads Custom Audience Targeting Works
  • Best Practices for Targeting Custom Audiences on the Google Display Network
  • Settings You Must Include to Not Waste Money Targeting the Wrong Users
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Custom Audience Targeting Campaigns
Google Display - In-Market and Life Events Targeting Best Practices: 8m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to users based on what they are in-the-market for or major life events they are going through.

You Will Learn:

  • How Google Display Ads Targeting for In-Market and Life Events Audiences Work
  • Best Practices for Targeting Users Based on In-Market or Life Events
  • Settings You Must Include to Not Waste Money
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Targeting These Audiences
Google Display - Affinity Audiences Targeting Best Practices: 19m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to users based on their interests, or Affinity Audiences. 

You Will Learn:

  • How Google Display Ads Targeting Affinity Audiences Work
  • Best Practices for Targeting Affinity Audiences
  • Settings You Must Include to Not Waste Money
  • Step-By-Step Demo Walkthrough for Setting Up Display Ads Targeting Affinity Audiences
Google Display - Best Practices for Stacking Multiple Content Targeting: 19m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads with multiple layers of targeting, or stacking targeting.

In this lesson we will focus on stacking Content Targeting options in Google Display Campaigns.

You Will Learn:

  • How Google Display Content Targeting Works
  • Best Content Targeting Stacking Strategies and Examples to Implement
  • Best Practices for Stacking Multiple Content Targeting Options
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Multiple Content Targeting Options
Google Display - Best Practices for Stacking Multiple Audience Targeting: 29m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads with multiple layers of targeting, or stacking targeting.

In this lesson we will focus on stacking Audience Targeting options in Google Display Campaigns.

You Will Learn:

  • How Google Display Audience Targeting Works
  • Best Audience Targeting Stacking Strategies and Examples to Implement
  • Best Practices for Stacking Multiple Audience Targeting Options
  • Settings You Must Include to Not Waste Money Targeting the Wrong Websites
  • Step-By-Step Demo Walkthrough for Setting Up Multiple Audience Targeting Options
Google Display - Website Placement YouTube.com Targeting Best Practices: 22m

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements that are YouTube Channels, YouTube Videos, or YouTube.com as a website placement.

This training shows how to place your targeted Banner ads on YouTube.com on top of a video or to the side. This does not cover running Video ads on YouTube.com, such as pre-roll video ads.

You Will Learn:

  • How Google Display Ads Website Placement Targeting Works
  • Best Practices for Targeting YouTube Placement Campaigns
  • How to Target YouTube Channels and Specific YouTube Videos
  • How to Combine YouTube.com and Other Targeting Options at the Same Time
  • When and Why to Use YouTube Placement Targeting Ad Campaigns
  • How to Find The Best YouTube Channels or Videos to Target
  • Step-By-Step Demo Walkthrough for Setting Up YouTube Placement Targeting
Google Display - Common Advertising Restrictions to Avoid: 13m

In this section of the Google Display Ads training we will go over common advertising restrictions to avoid when setting up your campaigns. This should help you avoid getting your ads disapproved, or getting your Google Ads account banned.

There are a lot of misconceptions and bad advice on Google Ad campaigns from outdated blogs, YouTube videos, fake gurus, and cheap courses. We want to go over Google ad policies specific to Display ads. This should save you a lot of time, money, and frustration by avoiding outdated, untested, and unreliable Google Ads tips and hacks that could get your account suspended.

Like Facebook, Google Ads has made many policy updates for what you can advertise, and targeting options available per industry or demographic. We will show you effective targeting in Google Ads that is still compliant with the new policies.

 

You Will Learn:

  • Remarketing Ads Common Restrictions
  • Personalized Ad Policies for Housing, Employment, and Credit Related Businesses
  • Google Display Ad Specific Policies
  • Industries That Are Typically Restricted or Difficult to Run Ads on Google
Google Display Campaign Pre-Launch Optimization Checklist: 21m

In this section of the Google Display Ads training we will go over how to make sure your Google Display Campaigns are optimized and setup for top performance BEFORE launching the campaigns. We’ll go over best practices for Display campaigns, best options for targeting, and an overall checklist for launching campaigns. 

You Will Learn:

  • Google Display Campaign Settings for Optimal Performance
  • Best Practices for Google Display Campaigns and Optimization
  • Benchmark Metrics for Google Display Campaigns – Very Different from Search Campaigns
  • Best Practices for Different Targeting Options on the Display Network
  • Settings You Must Include to Not Waste Money on Display Ads
  • Frequency Management or Frequency Cap Best Practices
  • Content Exclusion Settings on Display Campaigns
  • Best Device Targeting Settings Per Campaign
Google Display Optimization - Blocking Bad Traffic Best Practices Part One: 26m

In this section of the Google Display Ads training we will go over how to block bad traffic in your Display campaigns to avoid wasting money on irrelevant and accidental clicks. Because Display campaigns get so much volume fast, it is critical to block bad traffic sources quickly, or even before launching your campaign.

This part 1 of 2 lessons discusses best practices and strategies you need to know.

You Will Learn:

  • Google Display Campaign Settings for Optimal Performance
  • Best Practices for Different Targeting Options on the Display Network
  • Settings You Must Include to Not Waste Money on Display Ads
  • Best Device Targeting Settings Per Campaign
  • Blocking Irrelevant Topics, Keywords, and Content
  • Blocking Bad Placements
  • Excluding Remarketing Audiences
Google Display Optimization - Blocking Bad Traffic Best Practices Part Two: 19m

In this section of the Google Display Ads training we will go over how to block bad traffic in your Display campaigns to avoid wasting money on irrelevant and accidental clicks. Because Display campaigns get so much volume fast, it is critical to block bad traffic sources quickly, or even before launching your campaign.

This part 2 of 2 lessons walks through the Google Ads account to demonstrate how to put these settings in place.

You Will Learn:

  • Step-By-Step Walkthrough for Blocking Bad Traffic In Your Display Campaigns
  • Google Display Campaign Settings for Optimal Performance
  • Best Practices for Different Targeting Options on the Display Network
  • Settings You Must Include to Not Waste Money on Display Ads
  • Best Device Targeting Settings Per Campaign
  • How to Block Irrelevant Topics, Keywords, and Content
  • How to Block Bad Placements
  • How to Exclude Remarketing Audiences
Google Display Optimization - Campaigns: 28m

In this section of the Google Display Ads training we will go over more advanced strategies for optimizing your ongoing Google Display campaigns to increase ROI and reduce wasted spend. Whether your goal is branding and traffic, sales, or lead generation, we discuss the best optimization strategies for your Display ad campaigns.

This lesson focuses specifically on optimizing Campaign Level Data and settings. Display Placements and Display Ad optimization are covered in the other optimization lessons.

You Will Learn:

  • Advanced Google Display Campaign Optimization
  • Adjusting Data Columns to Monitor Performance in Google Ads Dashboard
  • Top Metrics to Focus On, and Metrics to Ignore for Display Campaigns
  • Optimization for Campaign Settings and Performance Data for Display Campaigns
  • Optimizing Based on Device Performance Data for Display Campaigns
  • Optimizing Based on Location Performance Data for Display Campaigns
  • Optimizing Based on Schedule Performance Data for Display Campaigns
  • Step-By-Step Demo Walkthrough for Advanced Display Campaign Optimization Tactics
Google Display Optimization - Finding the Best Website Placements: 14m

In this section of the Google Display Ads training we will go over more advanced strategies for optimizing your ongoing Google Display campaigns to increase ROI and reduce wasted spend. Whether your goal is branding and traffic, sales, or lead generation, we discuss the best optimization strategies for your Display ad campaigns.

This lesson focuses specifically on optimizing Placement Level Data and settings. Campaign Level Data and Display Ad optimization are covered in the other optimization lessons.

You Will Learn:

  • Advanced Google Display Campaign Optimization
  • Optimization for Website Placements Performance Data for Display Campaigns
  • Viewing Placements Where Your Ads Showed
  • Filtering Display YouTube Placements
  • Blocking Low Performing Placements
  • Moving Top Performing Placements to Separate Campaigns
  • Top Metrics to Focus On, and Metrics to Ignore for Display Campaigns
  • Step-By-Step Demo Walkthrough for Placement Optimization Tactics
Google Display Optimization - Display Ad Scaling and A/B Testing: 14m

Google Analytics Training

Intro to Google Analytics - How it Works: 14m

In this training we will go over a quick Intro to Google Analytics and how the tracking system works for tracking website traffic and where your leads/sales are coming from to get a better ROI from your advertising campaigns. 

 

You Will Learn:

  • How Google Analytics Works
  • What Can Google Analytics Track and How
  • How to Use It to Monitor Website Traffic and Leads
How to Setup a New Google Analytics Account: 6m

In this training we will go over how to setup a new Google Analytics account, if you do not already have one.

 

You Will Learn:

  • How to Setup a New Google Analytics Account
  • Step-By-Step Walkthrough for Setting Up a New Google Analytics Account
How to Setup Goals in Google Analytics: 26m

In this training we will go over how to setup Goal tracking inside Google Analytics for tracking leads, phone calls, consultations, demos, sales, subscribed to newsletter, watched a video, booked an appointment, etc. 

 

You Will Learn:

  • How Google Analytics Works
  • How to Setup Goals in Google Analytics
  • When and Why to Use Different Tracking Goals
  • Setting Up Custom Goals in Google Analytics
  • Setting Up Destination URL Goals
  • Setting Up Event Goals
  • Setting up Micro-Conversions
  • How to Use It to Monitor Website Traffic and Leads
  • How to Track Form Submissions
  • How to Track Sales in Google Analytics
How to Link to Google Ads - Import Goals, Remarketing Lists, and Site Data: 11m

In this training we will go over how to link Google Analytics to Google Ads to import goals, site data, and remarketing audience lists.

 

You Will Learn:

  • How to Link Google Analytics to a Google Ads Account
  • Importing Goals from Google Analytics to your Google Ads Account
  • Importing Remarketing Audiences from Google Analytics to Google Ads
  • Importing Site Data from Google Analytics to Google Ads
How to Setup Remarketing in Google Analytics: 32m

In this training we will go over how to enable remarketing in Google Analytics, and how to setup advanced remarketing audiences inside Google Analytics.

 

You Will Learn:

  • How Google Remarketing Works
  • How to Enable Remarketing Inside Google Analytics
  • Setting Up Advanced Remarketing Audiences – Beyond the Default Settings
  • Remarketing Settings to Stop Showing Ads to People That Already Contacted You
  • Step-By-Step Demo Walkthrough for Setting Up Remarketing
How to Enable E-Commerce Tracking and Dynamic Remarketing in Google Analytics: 5m

In this training we will go over how to enable eCommerce tracking in Google Analytics, and how to setup dynamic remarketing inside Google Analytics.

 

You Will Learn:

  • How to Enable eCommerce Tracking Inside Google Analytics
  • Setting Up Dynamic Remarketing

PPC Tools and Software Training

How to Use Landing Pages for Better PPC Performance: 30m

In this training we will go over how to use Landing Pages for your PPC campaigns. This can be highly effective to increase conversions and separate your PPC ad campaigns from your website, especially if you don’t want to interfere with your SEO or other marketing efforts.

 

You Will Learn:

  • How Landing Pages Work with PPC Ads
  • Landing Page Best Practices
  • How, When, and Why Use Landing Pages
  • CRO (Conversion Rate Optimization) Strategies for Landing Pages
  • Using Landing Pages to Better Qualify/Screen New Leads – Increase Lead Quality
  • Top 3 Components of Effective Landing Pages
  • Best Landing Pages to Use Per Industry, Product, or Service
  • Advanced Landing Pages for Complex Products, Services, or Software (SaaS)
  • How to Separate Landing Pages from SEO Pages
  • How to Block PPC Landing Pages from Getting Indexed on Google
  • Best Tools for Building Landing Pages
How to Create Better Ads - Best PPC Ad Tools: 20m

In this training we will go over how to create better ads for your PPC campaigns. This can be highly effective to increase conversions and take your ads to the next level.

 

You Will Learn:

  • Best Practices for Creating Expert PPC Ads
  • CRO (Conversion Rate Optimization) Strategies for PPC Ads
  • Expert A/B Testing for Scaling Top Performing PPC Ads
  • How to Effectively Test Different Ad Formats
  • Responsive Ads VS Banner Ads
  • Google Ad Policies You Must Follow
  • How to Find Top Performing Ad Images
  • Pros and Cons of Top PPC Ad Creation Tools
How to Setup Goals in Google Analytics: 26m

In this training we will go over how to setup Goal tracking inside Google Analytics for tracking leads, phone calls, consultations, demos, sales, subscribed to newsletter, watched a video, booked an appointment, etc. 

 

You Will Learn:

  • How Google Analytics Works
  • How to Setup Goals in Google Analytics
  • When and Why to Use Different Tracking Goals
  • Setting Up Custom Goals in Google Analytics
  • Setting Up Destination URL Goals
  • Setting Up Event Goals
  • Setting up Micro-Conversions
  • How to Use It to Monitor Website Traffic and Leads
  • How to Track Form Submissions
  • How to Track Sales in Google Analytics
How to Use Call Tracking for PPC - Best Call Tracking Software: 11m

In this training we will go over a quick Intro to PPC Call Tracking software and how to set everything up to track the sources of your inbound phone calls. This is critical if your business needs to track inbound calls that came from PPC ads, or even other marketing channels.

 

You Will Learn:

  • How Call Tracking Software Works
  • Setting Up a New Call Tracking Account
  • How to Use It to Monitor and Record Your Inbound Calls
  • How to Track Phone Calls from Ads from Different Sources
  • How to Setup Goals in Google Analytics for Call Tracking Metrics
  • How to Link Google Analytics to Your Call Tracking Metrics Account
  • Importing Call Goals from Google Analytics to a Google Ads Account

Best Tutorials for Expert Google Display Ad Strategies – Watch from Anywhere

 

Online Google Display Ads e-Learning Platform

Once you get your access to the online training course for Google Display campaigns, you can login to watch all the videos, display ad guides, and download resources in the member’s area. We start with an easy intro to the Google Display Ads Network and explain how banner ads work for campaigns. We then build into advanced Display Ad Campaign training for a better ROI, not just clicks. Many sections also include downloadable resources and guides in PDF form.

In addition, you can go in the order of the videos, for beginners, or jump around to specific display ad video lessons – like advanced remarketing setups. This is a much faster, better organized way of learning instead of scrolling through YouTube videos for Google Display Ad Campaigns – you never know if the video is good or using outdated strategies.

online advertising academy course responsive copy

Frequently Asked Questions

Who is this Google Display Ads course for?

Our Google Display ads course was made for both experts and beginners. It is a great resource for business owners for DIY display Ads, in-house marketing teams that need advanced Google display ad training courses and marketing agencies or consultants that run PPC ads for clients. It can even be a starting point for starting a new career in Google ads management as a career.

Who is this course NOT for?

Our Google Display ad course does not currently cover Facebook ads, SEO, or web design. It is strictly for Google Search Ads, Google Display Ads, Google Analytics, Remarketing Ads, and PPC Tools depending on the level of access you purchase. We have different levels of access, but they are all for PPC ads.

Is the course updated for the latest Google Ads strategies?

Yes. That is why it does not say “Google Adwords Training Course”, Google Ads changed their name years ago. We don’t teach out of date methods.

Is the course updated for Google’s New Ad Policies?

Yes. Google has made many privacy and policy updates regarding advertising – these are current in our Google Display ad tutorials and lessons.

What is Your Refund Policy?

We offer a 30 day money back guarantee. If you are not satisfied with the course for any reason, email us to process a refund. As long as it is within 30 days of your purchase of the course.

Are there any other fees for the course?

No, the one price covers access to everything listed above, there are no hidden charges to access the course. It is a 1 time fee, not monthly.  

Is This the Google Display Ads Certification?

No. OnlineAdvertisingAcademy.com is a 3rd party Google Display training course owned by Falcon Digital Marketing LLC. We teach Google Display Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc. This is advanced training, but not the official Google training.

Is This Google Skillshop Training for Display Ads?

No. OnlineAdvertisingAcademy.com is a 3rd party training course owned by Falcon Digital Marketing LLC. We do offer advanced display ad campaign training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc. We are an independent company, this is NOT Google Skillshop, Google Ads Academy, Learn With Google, Google Garage, or other official Google training.