Expert Google Display Ads Training Course

Learn the Framework Used by Google Ad Agencies to Rapidly Setup, Optimize, and Scale Disply Ad Campaigns for ANY Industry

Quickly Learn What You Need to Scale Google Display Ad Campaign Profits With Easy-To-Follow Video Tutorials and Downloadable Resources

U.S. Based Google Ads Training by Professionals, For Professionals

Learn How to Optimize Display Campaigns for ROI, Not a Bunch of Cheap Clicks and Bad Leads

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Spencer Williams – American Airlines

I would highly recommend them to any business They have many years of experience, and know exactly what they are doing.

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Shawn Kemp –

They are second to none.The two best words to describe this company are HONEST and RESULTS!

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Jeremy Robertson – Christian Brothers Automotive

They were able to make us more efficient and make better use of my marketing dollars. I was very impressed!

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John Buckley – National Legal Research Group

Greatly improved our PPC and other digital advertising. I would certainly recommend them.

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Kelly Jenkins – Whole Health

Best results our company had experienced in four years!
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Angie Goertz – Issuer Direct

An excellent resource for digital marketing – extremely knowledgeable in Pay-per-click advertisements.

Why Use Our Google Display Ads Training?

Learn / Improve Performance Faster

Fast, straight-to-the-point walkthrough videos (inside Google Ads) focused on scaling profits. We don’t waste hours talking about CTR. Follow along to quickly master Google ads and grow campaign profits within days – not weeks!

3 Simple Steps to Improve Performance

Up-To-Date Google Ads strategies for profits. Learn how our ad agency uses 3 simple steps to ensure profit for any campaign in any industry through : 1. Expert Research before launching,  Advanced Setups and Tracking 3. Optimizing for long-term for profit.

Get a Proven System Used by Our Ad Agency

Created by Falcon Digital Marketing Agency, not one person that ran ads for themselves one time and teaches 10 other marketing/make money topics. We have managed over $60,000,000 in ad spend over the last 14 years. Learn all of our frameworks for PPC success.

Increased Leads by 500%
Increased Conversion Rates by 29%

Reduced Cost Per Conversion by 83%

    Increased Leads by 308%
    Increased Conversion Rates by 175%

    Reduced Cost Per Conversion by 39%


    Increased Leads by 600%
    Increased Conversion Rates by 366%
    Reduced Cost Per Conversion by 77%

Over $60,000,000

Ad spend tested

Over 7,000

Ad Campaigns Launched

Over 14 Years Experience

Building Profitable Ad Campaigns

So What’s in This Google Ads Course Anyway?

1. Expert Research & Planning Pre-Launch Strategies

Research and planning your PPC ads campaigns correctly is critical for success – with bad planning, your ad campaign is setup to fail – no matter what you do. Display campaigns aren’t for getting cheap clicks from irrelevant websites/apps!


  • Beyond basic remarketing, how to get your ads in front of the right audience on the display network
  • Find top/middle/bottom of funnel targeting options on the GDN
  • Avoid money wasting targeting options BEFORE they waste all of your Display campaign budget
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expert display ads campaign setup

2. Setup Your Account for Profit – Not Wasted Budget

Learn how to structure your ad campaigns to get the most profit, cut out wasted spend, and setup faster – even for an industry you don’t know (without relying on templates that break/get out of date fast)

  • Find very specific audiences/placements that turn into profit – don’t target everyone on every website on every device
  • Best strategies for targeting audiences, content, and winning combos
  • Display Ad strategies for ROI & removing low quality website clicks
  • Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
  • Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
  • Advanced remarketing strategies – go beyond the basic setup


3. Advanced Optimizing That is Simple to Learn and Implement

Learn up-to-date optimization strategies for profit (conversions, CPA, conversion rate, ROAS) not CTR or Optimization Score and other nonsense metrics that don’t help you keep your job as a marketing professional.

  • How to quickly find and block bad traffic or low quality leads (usually before launching)
  • Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and high-performing placements
  • Strategies for quickly identifying top performers and expanding them
  • Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
  • Optimizing at every level of performance data: campaigns, ad groups, ads, device, location, schedule, and more
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5. Mastering Display Ad Targeting Options

Learn which targeting methods make the most sense for profitable ads for different industries, business types, budgets, and goals for audiences and content targeting campaigns.


  • Expert remarketing – go beyond the basic default setup
  • Advanced Content targeting options and best practices (keyword, topic, placement)
  • Advanced Audience targeting options and best practices (custom audiences, in-market/life events, affinity, demographics)
  • Content/Audienc combos you can still do in Google for targeting high-intent users

6. Advanced Stuff for Advanced People

For marketing professionals and ad agencies, this is the expert training for professionals with as much experience as us, but could always learn something new!


  • How to fix automated bidding that IS NOT doing what it’s supposed to do (has no volume, very high cpcs, no conversions, bad ROAS, etc.)
  • Complex optimizing for Device, Day, Hour, City, Country, State with or without manual bidding when needed
  • Combining Display ads with Search ads for complete customer journey marketing (not just remarketing ads)
  • Setup and optimizing LARGE budget accounts (targeting all stages of the funnel, micro-conversions, etc.)
  • Optimizing, expanding, and finding new ideas for accounts you’ve been running for years
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8 intro to display ad campaigns

7. Display Ads Beginner Foundations

If you have no experience with Display Ads, that’s ok! We have extra training for getting started with the Google Display Network (GDN Ads.)


  • Intro to Google Display Ads – How it Works
  • Intro to Google Display Campaigns and Ad Groups and Best Practices
  • Full Walkthrough – Setting Up a Google Display Campaign Start to Finish
  • Display Banner Ad Formats and Best Practices

8. Bonus Training

Plenty of extra bonus to cover everything you need for Display ad success! Get our agency’s best resources for running profitable Google Display ad campaigns quickly and easily.


  • Expert Landing Page Training
  • Display Ad Creation Tools – Easy Banner Ad Design
  • Advanced PPC Call Tracking Software (Not Inside Google Ads)
  • Google Analytics Tracking and Setup
  • Our Agency Tools – Display Campaign Pre-Launch Checklist
  • Our Agency Tools – Top News Sites to Target
  • Our Agency Tools – Expert Display Ads Framework
  • Our Agency Tools – Display Campaign Device Targeting Secrets
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    Increased Transactions by 463%
    Increased Conversion Rates by 152%

    Increased Revenue by 261%


    Increased Leads by 255%
    Increased Conversion Rates by 82%

    Reduced Cost Per Conversion by 60%


    Increased Leads by 500%
    Increased Conversion Rates by 535%
    Reduced Cost Per Conversion by 83%

Who Made this Course?

chris cabaniss falcon digital marketing online advertising academy

Chris Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency

Chris has been in the online advertising space since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency. Chris has managed PPC ad accounts for Fortune 500 companies and small businesses alike in many different industries for years. In addition, he has trained other ad agencies, in-house marketing teams, PPC professionals, and many business owners in expert PPC ad management strategies. Chris actively manages PPC accounts and puts all of the most up-to-date methods we use for our clients back into the training.

Monica Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency

Monica has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency. Monica has worked with nationwide franchises and enterprise-level eCommerce PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years. Monica still plays an active role on managing PPC ad accounts and operations at Falcon Digital Marketing and putting real-world experience and proven strategies back into our training programs.

What People Are Saying About Us

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Tim Wheeler

Revelation Machinery

They took the time to understand our business and our goals and had great recommendations to better our account.

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Ben Strahm

Avnet Law

Great job helping us grow our practice. We continue to get great results and a lot of new leads. We highly recommend them!

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Jennie Purser

Auctane Marketing

They really know their stuff when it comes to putting together advanced online marketing plans that get great results. I would definitely recommend them!

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Jane Durand

Kaplan Metis

They are experts with deep experience. They have made dramatic improvements in our CPA and conversion rates!
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Todd Brown

Pedal Industries

Within no time, we had our campaign up and running and optimized for results. Thank you!

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Jon Gipson

Efficient Power Tech

Helped us design and implement a plan that generated true results and improvement in all areas!

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Tami Lust

iWilla Remedy

We highly recommend them. Not only are they a pleasure to work with but we have been really happy with our marketing results.

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Yasmine Sedky


They have been a great asset to the growth of my clients in PPC. They have a wide variety of expertise and experience!

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Peter Kavanagh

Family Tree Property Solutions

Extremely knowledgeable when it comes to digital marketing and helped drive sales to our company.
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Rachel Parker

Resonance Content

They are my “go-to” for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.

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Maddie Banta

Hardwood Digital Design

I refer all of my clients to them. I would highly recommend them to any company looking to improve their conversions.

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Nick Disney

MD Realty

I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!

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Lee Smith

US Mortgage Corporation

They were very knowledgeable and produced great results for my team. I would highly recommend them.

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Jocelyn Bélanger


They provided us with excellent service!

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Ted LePage

MCL Investigations

Our experience dealing with them has been smooth and extremely informative. They helped us to understand the process and the tools needed to get our company marketed, thanks Chris!
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Andy Helms

Put On The Day Apparel

Great to work with. They go out of their way to understand the message you are trying to communicate, and work with you to get your message out.

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Darryl Pikoos

Papercuts 24-7

Great Company, Great Service, Great Value, Great RESULTS!

Get Everything You Need to Succeed With Google Ads:

Google Display Ads Masterclass

Google Search Ads Masterclass

    Here is Everything You Will Get:

    Google Display Ads Masterclass Training ($1,497 Value)
    Bonus #1: Display Campaign Pre-Launch Checklist ($37 Value)
    Bonus #2: Agency Tools – Top News Sites to Target ($27 Value)
    ​Bonus #3: Agency Tools – Expert Display Ads Framework ($47 Value)
    ​​​Bonus #4: Display Campaign Device Targeting Secrets ($47 Value)

    Currently Under Construction With Major Updates!
    30 day money back guarantee PNG

    Full Course Syllabus (The Long-Version)

    Intro to Display Campaigns

    • Intro to Google Display Ads – How it Works
    • Intro to Google Display Campaigns and Ad Groups and Best Practices
    • Full Walkthrough – Setting Up a Google Display Campaign Start to Finish
    • Display Banner Ad Formats and Best Practices

    Advanced Display Remarketing

    • How to Setup Advanced Remarketing Audiences for Display Ads
    • Advanced Remarketing Campaigns for Display Ads Best Practices

    Display Targeting by Audience

    • Google Display – Creating Custom Audiences
    • Google Display – Custom Audience Targeting Best Practices
    • Google Display – In-Market and Life Events Targeting Best Practices
    • Google Display – Affinity Audiences Targeting Best Practices
    • Google Display – Demographics Targeting Best Practices

    Display Targeting by Content

    • Google Display – Contextual Keyword Targeting Best Practices
    • Google Display – Website Topics Targeting Best Practices
    • Google Display – Website Placements Targeting Best Practices
    • Google Display – Website Placements Local News Targeting Best Practices
    • Google Display – Website Placement Targeting Best Practices

    Display Campaign Launch Checklists

    • Google Display Campaign Pre-Launch Optimization Checklist
    • Google Display – Common Advertising Restrictions to Avoid

    PPC Tools Bonus Training

    • How to Use Landing Pages for Better PPC Performance
    • How to Use Call Tracking for PPC – Best Call Tracking Software
    • How to Create Better Ads – Best PPC Ad Tools

    Display Campaign Optimization

    • Google Display Optimization – Blocking Bad Traffic Best Practices Part 1
    • Google Display Optimization – Blocking Bad Traffic Best Practices Part 2
    • Google Display Optimization – Campaigns
    • Google Display Optimization – Finding the Best Website Placements
    • Google Display Optimization – Display Ad Scaling and A/B Testing

    Google Analytics 4 (GA4) Training

    • Intro to Google Analytics 4 – How it Works
    • Migrating from Universal Analytics to GA4
    • How to Setup Events and Conversions in GA4
    • How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
    • How to Setup Remarketing for GA4

    Expert Google Display Ads Strategies for ROI, Not Just Clicks


    Intro to Google Display Ads

    How Google Display Ads Network works, banner ad formats and setup, display targeting, campaign setup, and top strategies for a better ROI. Display ads are good for branding, but they can also bring in more leads and sales!

    Advanced Display Ad Remarketing

    How to setup Google remarketing ads and setup advanced remarketing audiences to target. Step-by-Step guide for setting up new Google Display ads remarketing campaigns. Go further than the basics and start using expert Remarketing strategies!

    Full Setup Walkthroughs

    How to setup successful Google Display Ad Campaigns ready to launch. We do full setup walkthroughs inside the actual Google Ads dashboard. Perfect for experts or beginners wanting to get started with advanced banner ads on Google.

    Best ROI Display Targeting Options

    Learn the best Display Ad Targeting options for getting a better ROI in any industry or budget. Branding and cheap clicks are ok, but we teach expert strategies to use for also getting a great ROI from your banner ads.

    How to Block Bad Traffic

    Learn how to block bad traffic from the Display network fast. Learn how to optimize for ROI and block bad traffic from apps, games, YouTube, and irrelevant websites that waste your budget.

    Display Ads A/B Testing

    We teach you the best ad formats to use and how to A/B test to increase profits on your Display ad campaigns. Testing banner ads doesn’t have to be complicated or waste money, we can help make it profitable again!

    Best Content Targeting Options

    We teach expert level Content targeting options available on the Display network and how to identify the most profitable targeting options for your industry and budget. Find top performers fast and cut out wasted spend easily with our advanced strategies.

    Best Audience Targeting Options

    Our methods for audience targeting are designed to help any business identify the audiences that are likely to convert into new customers, not just click your ads. We teach how you to find the best audiences to target for your business to get the most profit.

    Best Content/Audience Combos

    For advanced users, we teach how to combine multiple targeting options for the best ROI using the Display Network. This helps narrow down your audience to only high-intent users that are further in the funnel and ready to buy.

    Top PPC Tools and Software

    We teach you the top PPC tools and software that agencies use to take their Display ad campaigns to the next level. Using advanced tools and software can give you a major advantage over your competitors and help easily scale your PPC Display ad campaigns.

    Ongoing Optimization

    Learn the expert strategies for optimizing Display ad campaigns and scaling them to grow your ROI. Rather than just turning it off, learn how to remove bad clicks, and scale top performing placements fast and easily. We make Display ad campaign optimization easy.

    Google Analytics Training

    Connecting your Google Analytics data is critical for tracking goals, making remarketing audiences, and tracking user behavior. We teach how to effectively setup your Google Analytics to give you all of the data you need to successfully scale Display ads.

    Best Google Display Ads Training Course

    The Online Advertising Academy’s U.S. based Google Display Ads training program can teach anyone at any level how to effectively use banner ads on the Google Display Network to scale profits and grow their business! Our program takes you through easy-to-follow presentations to learn the foundations of banner ads, and then goes into tutorial videos for display ads with step-by-step setup instructions for campaigns inside of Google Ads.

    The entire course is delivered in our advanced online learning system. All you need to do is login and go through your training videos for Google display ads. You can go at your own pace, save progress, re-watch videos, and download resources. Everything you need to succeed is inside this easy to use Google Display ads training course based in the U.S. but it can be accessed by anyone in the world. 

    If you are a beginner with no experience, or an advanced expert, our course goes through many levels of complexity in the tutorial videos. We can teach DIY for small business owners, advanced display ads training for marketing agencies, or in-house marketing teams that want to learn expert banner ad campaign strategies to grow profits, not just website traffic.

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    Developed by Award Winning Ad Agency: Falcon Digital Marketing

    The Online Advertising Academy team has managed $60,000,000 in ad spend for over 14 years – we are experts in the industry!

    While there are many online training course for Google Display Ads, we have made this course specific for ROI. Most people setup Display campaigns for basic remarketing ads or campaigns that get a lot of cheap clicks, but no conversions. Our training course is different. Our Google Training Course in the United States can also help international users grow their ROI from anywhere!

    This Display ads training course is very advanced, but starts at a beginner level and builds up from there. That way any level of experience can benefit and learn how to run profitable display ad campaigns through Google. Everything you need to succeed is in this training course with our expert video tutorials and guides for running banner ads.


    Best Tutorials for Expert Google Display Ad Strategies – Watch from Anywhere


    Online Google Display Ads e-Learning Platform

    Once you get your access to the online training course for Google Display campaigns, you can login to watch all the videos, display ad guides, and download resources in the member’s area. We start with an easy intro to the Google Display Ads Network and explain how banner ads work for campaigns. We then build into advanced Display Ad Campaign training for a better ROI, not just clicks. Many sections also include downloadable resources and guides in PDF form. The Google Ads course is U.S. based and written in United States English, but it can be accessed online from anywhere in the world. 

    In addition, you can go in the order of the videos, for beginners, or jump around to specific display ad video lessons – like advanced remarketing setups. This is a much faster, better organized way of learning instead of scrolling through YouTube videos for Google Display Ad Campaigns – you never know if the video is good or using outdated strategies.

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    Frequently Asked Questions

    Who is this Google Display Ads course for?

    Our Google Display ads course was made for both experts and beginners. It is a great resource for business owners for DIY display Ads, in-house marketing teams that need advanced Google display ad training courses and marketing agencies or consultants that run PPC ads for clients. It can even be a starting point for starting a new career in Google ads management as a career.

    Who is this course NOT for?

    Our Google Display ad course does not currently cover Facebook ads, SEO, or web design. It is strictly for Google Search Ads, Google Display Ads, Google Analytics, Remarketing Ads, and PPC Tools depending on the level of access you purchase. We have different levels of access, but they are all for PPC ads.

    Is the course updated for the latest Google Ads strategies?

    Yes. That is why it does not say “Google Adwords Training Course”, Google Ads changed their name years ago. We don’t teach out of date methods.

    Is the course updated for Google’s New Ad Policies?

    Yes. Google has made many privacy and policy updates regarding advertising – these are current in our Google Display ad tutorials and lessons.

    What is Your Refund Policy?

    We offer a 14 day money back guarantee. If you are not satisfied with the course for any reason, email us to process a refund. As long as it is within 14 days of your purchase of the course.

    Are there any other fees for the course?

    No, the one price covers access to everything listed above, there are no hidden charges to access the course. It is a 1 time fee, not monthly.  

    Is This the Google Display Ads Certification?

    No. is a 3rd party Google Display training course owned by Falcon Digital Marketing LLC. We teach Google Display Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc. This is advanced training, but not the official Google training.

    Is This Google Skillshop Training for Display Ads?

    No. is a 3rd party training course owned by Falcon Digital Marketing LLC. We do offer advanced display ad campaign training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc. We are an independent company, this is NOT Google Skillshop, Google Ads Academy, Learn With Google, Google Garage, or other official Google training.