Google Ads Training Course

In this training we will go over how to setup a new Google Ads account in expert mode. 

You Will Learn:

• How to Create a Google Ads Account Without Setting Up a Campaign First
• Step-By-Step Demo Walkthrough for Setting a New Google Ads Account

In this section of the Google Search Ads training we will go over an intro to how Google Search Campaigns work and how to best set them up for results, not just clicks.

You Will Learn:

• Intro to Google Search Campaigns Setup
• Effective Location Targeting for Google Search Campaigns
• Controlling the Budget for Google Search Campaigns
• Top Bidding Strategies for Google Search Campaigns
• Google Search Campaign Setup Best Practices

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Groups work and how to best set them up for optimal results.

You Will Learn:

• Intro to Google Search Ad Groups Setup
• Effective Google Search Ad Group Keyword Setup
• How and Why to Separate Keywords by Theme in Ad Groups
• Effective Google Search Ad Group Ads Setup
• How and Why to Customize Ads Per Ad Group and Keyword
• Strategies for Google Search Ad Group Bidding
• Why to Avoid Single Keyword Ad Groups (SKAGS)
• Google Search Ad Group Setup Best Practices

In this section of the Google Search Ads training we will go over an intro to how Google Search Keywords work and how to best set them up for a better ROI.

You Will Learn:

• Intro to Google Search Keywords
• Keyword Match Types
• Major Update to Google Keyword Match Types - The New Way to Target Keywords
• Keyword Close Variants
• How to Use Negative Keywords
• Finding the Best Keywords for Users Ready to Buy Now
• How to Remove Low-Intent, Overly Broad Keywords
• Google Search Keywords Best Practices

In this section of the Google Search Ads training we will go over an intro to how Google Search Ads work and how to best set them up for your advertising goals.

You Will Learn:

• Intro to Google Search Ads Setup
• Components of a Top Performing Google Search Ad
• How and Why to Customize Ads Per Ad Group
• How to A/B Test Ads and Scale Them
• Google Search Ads Policies and Guidelines You Must Follow
• Google Search Ad Best Practices

In this section of the Google Search Ads training we will go over an intro to how Google Search Ad Extensions work and how to best set them up.

You Will Learn:

• Intro to Google Search Ad Extensions Setup
• Sitelink Extensions
• Callout Extensions
• Structured Snippets
• Call Extensions
• Location Extensions
• App Extensions
• Lead Form Extension
• Price Extension
• Promotion Extension
• Affiliate Location Extension
• Components of Top Performing Google Search Ad Extensions
• Google Search Ad Extension Policies and Guidelines You Must Follow
• Google Search Ad Extension Best Practices

In this section of the Google Search Ads training we will go over how to do advanced keyword research to find and expand your best potential keywords. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

You Will Learn:

• Intro to Keyword Research for Google Search Campaigns
• Free Tools for Google Search Keyword Research
• Expert Level Keyword Research Strategies - How an Ad Agency Does It
• Expanding Top Performing Keywords to Get More Conversions
• How to Organize and Implement Your Keywords from Keyword Research
• How to Effectively Group Keywords by Theme
• How to Add New Keywords Into Your Account, or Expand Existing Ad Groups

In this training we will demonstrate how to setup a Google Search Campaign start to finish, and explain how and why we set things up this way for success. 

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video. 

Google Ads has updated many policies and features over the years. This setup shows the best settings to implement for better results, not just website clicks.

You Will Learn:

• How to setup a Google Search Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.

In this section of the Google Search Ads training we will go over important metrics to focus on for optimizing your ad campaigns correctly. We will explain most metrics, but focus on the most important metrics for profits, not just website clicks.

You Will Learn:

• Review the Most Important Metrics to Succeed
• Review Secondary Metrics
• Review Other Metrics
• Explain KPIs like Conversions, Conversion Rate, Cost Per Conversion (CPA)
• Explain Impressions, Clicks, CTR, Cost, Avg CPC, Impr. Abs. Top %, Impr. Top %
• Explain Search Impression Share, Optimization Score, Quality Score, Expected CTR, Ad Relevance, Landing Page Experience

In this training we will go over how to navigate the Google Ads dashboard inside your account.

You Will Learn:

• Review the Google Ads Dashboard Controls for Search Campaigns
• Review How to Setup Campaigns, Change Settings, Find Reports, and Find Account Settings

In this section of the Google Search Ads training we will go over how to double-check all of your ad campaign settings BEFORE launching a new campaign. This will help you avoid little mistakes that can cost you a lot of money.

You Will Learn:

• How to Review ALL Search Ad Settings Before Going Live
• Detailed Pre-Launch Checklist for Google Search Campaigns

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with optimizing your bids and controlling bid management

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

You Will Learn:

• Google Search Campaign Optimization for Bids and Bid Management
• Top Metrics to Focus On, and Metrics to Ignore for Profitable Ad Campaigns
• Optimization for Campaign Settings and Performance Data
• Optimization for Ad Group Bids and Performance Data

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with campaign settings.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

You Will Learn:

• Google Search Campaign Optimization
• Top Metrics to Focus On, and Metrics to Ignore
• Analyze Campaign Data Effectively
• How to Optimize Campaigns
• When to Pause Campaigns That are Wasting Money
• Adjusting Bidding Strategy

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with ad groups.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

You Will Learn:

• Google Search Ad Group Optimization
• Top Metrics to Focus On, and Metrics to Ignore
• Analyze Ad Group Data Effectively
• How to Optimize Ad Groups
• When to Pause Ad Groups That are Wasting Money
• Adjusting Ad Group Bids

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with keywords.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

You Will Learn:

• Google Search Keyword Optimization
• Top Metrics to Focus On, and Metrics to Ignore
• Review Search Terms Reports
• How to Add Negative Keywords
• Analyze Keyword Performance Data Effectively
• How to Optimize Top Performing Keywords
• Adjusting Keyword Bids
• When to Pause Keywords That are Wasting Money

In this section of the Google Search Ads training we will go over strategies for optimizing your ongoing campaigns - specifically with ads and A/B testing ads.

There are a lot of misconceptions and bad advice on optimizing Google Search campaigns from outdated blogs, YouTube videos, fake gurus, and bad courses. We want to go over what ad agencies actually use for effective Google Ads strategies. This will clear up any misconception about how optimize Google Ads, and save you a lot of money by avoiding outdated, untested, and unreliable Google Ads tips, tricks, and hacks.

You Will Learn:

• Google Search Ad Optimization
• Top Metrics to Focus On, and Metrics to Ignore
• Analyze Ad Performance Data Effectively
• How to Run Search Ad A/B Tests
• How to Optimize Search Ads
• When to Pause Search Ads That are Wasting Money

In this section of the Google Search Ads training we will review the foundations of Google Search campaigns that we have discussed so far, and then explain how to expand your campaigns to more advanced, expert level setups and optimization tactics for scaling profits. 

You Will Learn:

• Foundations of Successful Google Search Ad Campaigns
• Expanding to Expert Level, Advanced Google Search Campaigns

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, and expanding top performing campaigns for higher profits.

You Will Learn:

• Advanced Google Search Campaigns Setup
• How to Effectively Setup Test Campaigns
• How to Effectively Setup Priority Campaigns
• How to Effectively Target Competitors' Keywords
• Splitting High Profit Products or Services Into Separate Campaigns
• Building Different Campaigns for Different Levels of the Funnel
• How to Balance High Volume/High Competition with Low Volume/Low Competition
• How and When to Test Low CPC Long-Tail Keywords

In this section of the Google Search Ads training we will go over how to setup more advanced ad groups segmentation and testing.

You Will Learn:

• Advanced Ad Group Setup Best Practices
• Advanced Ad Group Keyword and Ad Matching
• Main Issues to Avoid When Separating Ad Groups by Theme
• How to Rapidly Build Out More Ad Groups
• Ad Agency Methods to Effectively Separating Ad Groups
• How to Balance High Volume/High Competition with Low Volume/Low Competition
• How and When to Test Low CPC Long-Tail Keywords

In this section of the Google Search Ads training we will go over advanced Google Search Ads strategies that agencies use for better ad performance.

You Will Learn:

• Advanced Google Search Ads Setup
• Components of a Top Performing Google Search Ad
• Best Ad Copy to Use for Your Industry
• How and Why to Customize Ads Per Ad Group
• How to A/B Test Ads and Scale Them Based on Performance
• Google Search Ads Policies and Guidelines You Must Follow
• How to Effectively Use Responsive Search Ads
• Changes to Expanded Text Ads You Must Know
• Best Practices for Call Ads
• What is Ad Strength
• Writing More Effective Ad Headlines
• Writing More Effective Ad Descriptions
• How to Use Display URL Properly
• Matching Landing Pages to Ads

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords that are not relevant and prevent wasted ad spend. We start with the basics, and then expand into the same strategies PPC Advertising Agencies use.

You Will Learn:

• Intro to Negative Keyword Research for Google Search Campaigns
• Free Tools for Negative Keyword Research
• Expert Level Negative Keyword Research Strategies - How an Ad Agency Does It
• Adding Negative Keywords in Advance - Before the Campaign Launches
• Using Shared Negative Keyword Lists
• How to Add Negative Keywords Into Your Account - Most People Do This Wrong
• Download Our Prebuilt Negative Keyword Lists - How to Use Them

In this section of the Google Search Ads training we will go over how to do advanced NEGATIVE keyword research to block keywords specific to local campaigns and blocking cities, zip codes, counties, etc.

You Will Learn:

• Location Negative Keyword Research for Google Search Campaigns
• Free Tools for Negative Keyword Research for Locations
• Expert Level Negative Keyword Research Strategies - How an Ad Agency Does It
• Adding Negative Keywords in Advance - Before the Campaign Launches
• Using Shared Negative Keyword Lists for Local Negative Keywords

In this section of the Google Search Ads training we will go over how to run Search Remarketing Campaigns, also known as Remarketing Lists for Search Ads (RLSA Campaigns.)

You Will Learn:

• How Search Remarketing Campaigns Work
• How to Setup Remarketing Lists for Search Ads
• Best Practices for Search Remarketing Campaigns
• Step-By-Step Demo Walkthrough for Search Remarketing Campaigns

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for Reverse Location Targeting, or targeting users searching for your city but do not live in your city.

You Will Learn:

• What is Reverse Location Targeting – When to Use It 
• How to Setup Reverse Location Targeting Campaigns
• Which Industries Do Well With Reverse Location Targeting Campaigns
• Mistakes to Avoid When Using Reverse Location Targeting Campaigns

In this section of the Google Search Ads training we will go over how to setup advanced campaigns for Dynamic Search Ad Campaigns, or DSA Campaigns.

You Will Learn:

• What is a Dynamic Search Ad (DSA) Campaign – When to Use It 
• How to Setup a Dynamic Search Ad Campaign
• Which Industries Do Well With Dynamic Search Ad Campaigns
• Which Industries Should NOT use Dynamic Search Ad Campaigns
• How to Optimize Dynamic Search Ad Campaigns

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Campaign Level Data.

You Will Learn:

• Advanced Google Search Campaign Optimization
• Adjusting Data Columns to Monitor Performance in Google Ads Dashboard
• Top Metrics to Focus On, and Metrics to Ignore
• Optimization for Campaign Settings and Performance Data
• Optimizing Based on Device Performance Data
• Optimizing Based on Location Performance Data
• Optimizing Based on Schedule Performance Data
• Optimizing Based on Search Partners Performance Data
• Step-By-Step Demo Walkthrough for Advanced Campaign Optimization Tactics

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This video will specifically cover optimizing Ad Group Level Data.

You Will Learn:

• Advanced Google Search Ad Group Optimization
• Top Metrics to Focus On, and Metrics to Ignore
• Getting More Volume from Top Performing Ad Groups
• Finding and Fixing Issues with Low Performing Ad Groups
• Balancing Budget Between High Volume/High Competition and Low Volume/Low Competition Ad Groups/Keywords
• Step-By-Step Demo Walkthrough for Advanced Ad Group Optimization Tactics

In this section of the Google Search Ads training we will go over more advanced Google Search Ad Group optimization strategies. This Ad Group lesson focuses mainly on optimizing and expanding campaigns that have been running for a while, rather than the best way to set them up before launching, or optimizing based on Ad Group Level Data.

Google Search campaigns are always changing. You will continue to change campaigns, ad groups, ads, and keywords based on their performance over time. Your campaign is never really done, and this training shows you how to keep adjusting your Ad Groups and Campaigns to keep them at peak performance, whether they've been running for 1 month or 3 years.

You Will Learn:

• Optimizing Ongoing Campaigns and Ad Groups
• Moving Top Performing Ad Groups to Their Own Separate Campaign
• Testing New Ideas in New Ad Groups or New Test Campaigns
• Separating Keywords Into New Ad Groups Based on Performance Over Time
• How and Why to Customize Ads Per Ad Group and Keyword
• How to Rapidly Expand and Change Ad Groups/Keywords Based on Conversion Performance
• Step-By-Step Demo Walkthrough of Optimizing Ad Groups in a Google Search Campaign

In this section of the Google Search Ads training we will go over advanced keyword optimization, including strategies that Google Ads Agencies use to scale the most profitable keywords and cut wasted spend quickly. 

You Will Learn:

• Advanced Keyword Optimization
• How to Properly Review and Optimize Keyword Level Performance Data
• Expanding Keywords from Top Performers
• Optimizing and Expanding Keywords Using Search Terms Reports
• Keyword Research for Growing Existing Campaigns
• Adding Exact Match Converting Keywords
• Expert Level Keyword Optimization - How an Ad Agency Does It
• Adding Specific Long-Tail Keywords for Low CPC, Low CPA, High Conversion Rates

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing your ongoing campaigns. This lesson will specifically cover optimizing Ad Performance Level Data.

You Will Learn:

• Advanced Google Ads Optimization
• Top Metrics to Focus On, and Metrics to Ignore
• Best Practices for Optimizing Google Search Ads
• Finding New Variations to Test
• Tracking Ad A/B Tests Over Time
• Optimizing Ads Based on Conversions and ROI
• Adjusting Your Ads Based on Competitors and Industry Trends
• Testing Different Ad Formats
• Testing Ads During a Sale or Promotion or Holiday Period
• Adjusting Ad Optimization Proportionately to Your Overall Budget

In this section of the Google Search Ads training we will go over more advanced strategies for optimizing and expanding your ongoing campaigns. This lesson will specifically covers optimizing and expanding into new campaigns based on performance data of existing campaigns. Rather than adjusting settings in existing campaigns, this lessons covers when, how, and why test new campaigns based on performance data of existing campaigns, and when it is better to keep everything in the same campaigns.

You Will Learn:

• Advanced Google Search Campaign Optimization
• Top Metrics to Focus On, and Metrics to Ignore
• Optimizing Based on Device Performance Data
• Testing New Campaigns Targeting 1 Device Only
• How and When to Test Automated Bidding Strategies
• Expanding Tests Campaigns - When to Use Them
• Step-By-Step Demo Walkthrough for Advanced Campaign Expansions and Testing

In this section of the Google Search Ads training we will go over how to setup more advanced campaigns for testing new ideas, specifically testing broad match keywords.

You Will Learn:

• Advanced Google Search Campaigns Setup
• When You Can Test Broad Match Keywords for Lower CPC, Higher Conversion Rates, and Lower CPA
• How to Effectively Setup Test Campaigns
• Reviewing the Search Terms Reports to Expand Top Performers
• When to Test Broad Match in Ad Groups or Test Campaigns
• Bidding Strategies for Broad Match Keywords
• Which Keywords Work for Broad Match, Which Do Not
• Which Industries Can Test Broad Match Keywords, Which Should Not
• How to Effectively Target Competitors' Keywords
• Adding Top Performing Keywords as Other Match Types

In this section of the Google Display Ads training we will go over an intro to how Google Display Campaigns and Ad Groups work and how to best set them up. We will also discuss how Google Display Campaigns differ in setup and targeting from Google Search Ads.

You Will Learn:

• Intro to Google Display Campaigns and Ad Group Setup
• Effective Location Targeting for Google Display Campaigns
• Controlling the Budget for Google Display Campaigns
• Top Bidding Strategies for Google Display Campaigns
• Display Campaign Targeting Options
• Google Display Campaign Setup Best Practices

In this training we will demonstrate how to setup a Google Display Campaign start to finish, and explain how and why we set things up this way for success. 

In the later videos, we will explain each aspect of the campaign in much more detail and expand on the concepts introduced in this video. 

You Will Learn:

• How to setup a Google Display Ads campaign from start to finish with our over-the-shoulder walkthrough inside the Google Ads Manager dashboard.

In this section of the Google Display Ads training we will go over an intro to how Google Display Ads work and how to best set them up for your advertising goals. We will also cover different banner ad formats available on the Display network.

You Will Learn:

• Intro to Google Display Ad Formats
• Components of Top Performing Google Display Ads
• How to A/B Test Banner Ads and Scale Them on the Display Network
• Google Display Ads Policies and Guidelines You Must Follow
• Google Display Banner Ad Best Practices

In this training we will go over how to enable remarketing in Google Analytics, and how to setup advanced remarketing audiences inside Google Analytics. This is the first step you must complete to be able to use Remarketing campaigns on the Display or Search network.

This video covers enabling Remarketing and setting up audiences. We cover setting up Remarketing ad campaigns in other videos.

You Will Learn:

• How Google Remarketing Works
• How to Enable Remarketing Inside Google Analytics
• Setting Up Advanced Remarketing Audiences - Beyond the Default Settings
• Remarketing Settings to Stop Showing Ads to People That Already Contacted You
• Step-By-Step Demo Walkthrough for Setting Up Remarketing Audiences

In this training we will go over how to setup Remarketing ad campaigns, after you have enabled Remarketing and setup audiences inside Google Analytics. This is the second step for setting up Remarketing ad campaigns.

This video covers setting up Remarketing Ad Campaigns. We cover enabling Remarketing in Google Analytics and setting up Remarketing Audiences in other training lessons.

You Will Learn:

• Remarketing Ad Campaign Best Practices
• How to Setup Remarketing Ad Campaigns
• Targeting Different Remarketing Audiences With Your Ad Campaigns
• Blocking Remarketing Audiences That Have Already Converted
• Step-By-Step Demo Walkthrough for Setting Up Remarketing Ad Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to Similar (Lookalike) audiences to the ones you already have setup, such as remarketing audiences.

You Will Learn:

• How Google Display Ads Similar Audience Targeting Works
• Our Top Audiences to Use for Similar Audience Setup and Targeting
• Best Practices for Targeting Similar Audiences on the Google Display Network
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Similar Audience Targeting Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites that contain content with your targeted keywords, also known as contextual targeting.

You Will Learn:

• How Google Display Ads Contextual Keyword Targeting Works
• How Keyword Match Types Work on The Display Network
• Keywords That Work Well for Google Display Ad Campaigns
• Keywords That DO NOT Work Well for Google Display Ad Campaigns
• Best Practices for Targeting Websites by Keyword on the Google Display Network
• Settings You Must Include to Not Waste Money Targeting the Wrong Websites
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Keyword Targeting Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on websites based on the website Topics you select.

You Will Learn:

• How Google Display Ads Topic Targeting Works
• Our Best Topics List to Target on the Display Network
• Best Practices for Targeting Websites by Topic on the Google Display Network
• Settings You Must Include to Not Waste Money Targeting the Wrong Websites
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Topics Targeting Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements.

You Will Learn:

• How Google Display Ads Website Placement Targeting Works
• Best Website Ad Placements to Target for Your Industry
• How to Find the Best Placements to Target for Your Business
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Website Placement Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements that are local news websites.

You Will Learn:

• How Google Display Ads Website Placement Targeting Works
• Best Practices for Local News Website Placement Campaigns
• When and Why to Use Local News Placement Targeting Ad Campaigns
• How to Rapidly Find Local News Websites for Locations You Are Not Familiar With
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Website Placement Campaigns

In this section of the Google Display Ads training we will go over how to target or block users based on Demographics.

You Will Learn:

• How Google Determines Demographics for Users - Is It Accurate?
• How to Use Demographics Targeting for Google Display Ad Campaigns
• When and Why to Use Demographics Targeting
• Best Practices for Demographics Targeting

In this section of the Google Display Ads training we will go over how to setup Custom Audiences for showing ads to users that have recently searched keywords or have visited specific websites you add to your custom audience targeting lists.

This lesson is for setting up Custom Audiences. We show how to target these Custom Audiences in Display Ad Campaigns in a different training video.

You Will Learn:

• How Google Display Ads Custom Audience Targeting Works
• How to Setup Custom Audiences Based On Recent Keywords Searched by the User
• How to Setup Custom Audiences Based On Recent Website Visited by the User
• Best Practices for Targeting Custom Audiences on the Google Display Network

In this section of the Google Display Ads training we will go over how to setup Google Display Ad Campaigns targeting Custom Audiences that you have already created.

This lesson does not show how to setup the Custom Audiences. This lesson shows how to setup the Display Ad Campaign to target your Custom Audiences.

You Will Learn:

• How Google Display Ads Custom Audience Targeting Works
• Best Practices for Targeting Custom Audiences on the Google Display Network
• Settings You Must Include to Not Waste Money Targeting the Wrong Users
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Custom Audience Targeting Campaigns

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to users based on what they are in-the-market for or major life events they are going through.

You Will Learn:

• How Google Display Ads Targeting for In-Market and Life Events Audiences Work
• Best Practices for Targeting Users Based on In-Market or Life Events
• Settings You Must Include to Not Waste Money
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Targeting These Audiences

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show to users based on their interests, or Affinity Audiences. 

You Will Learn:

• How Google Display Ads Targeting Affinity Audiences Work
• Best Practices for Targeting Affinity Audiences
• Settings You Must Include to Not Waste Money
• Step-By-Step Demo Walkthrough for Setting Up Display Ads Targeting Affinity Audiences

In this section of the Google Display Ads training we will go over how to setup Google Display Ads with multiple layers of targeting, or stacking targeting.

In this lesson we will focus on stacking Content Targeting options in Google Display Campaigns.

You Will Learn:

• How Google Display Content Targeting Works
• Best Content Targeting Stacking Strategies and Examples to Implement
• Best Practices for Stacking Multiple Content Targeting Options
• Settings You Must Include to Not Waste Money Targeting the Wrong Websites
• Step-By-Step Demo Walkthrough for Setting Up Multiple Content Targeting Options

In this section of the Google Display Ads training we will go over how to setup Google Display Ads with multiple layers of targeting, or stacking targeting.

In this lesson we will focus on stacking Audience Targeting options in Google Display Campaigns.

You Will Learn:

• How Google Display Audience Targeting Works
• Best Audience Targeting Stacking Strategies and Examples to Implement
• Best Practices for Stacking Multiple Audience Targeting Options
• Settings You Must Include to Not Waste Money Targeting the Wrong Websites
• Step-By-Step Demo Walkthrough for Setting Up Multiple Audience Targeting Options

In this section of the Google Display Ads training we will go over how to setup Google Display Ads to show on handpicked website placements that are YouTube Channels, YouTube Videos, or YouTube.com as a website placement.

This training shows how to place your targeted Banner ads on YouTube.com on top of a video or to the side. This does not cover running Video ads on YouTube.com, such as pre-roll video ads.

You Will Learn:

• How Google Display Ads Website Placement Targeting Works
• Best Practices for Targeting YouTube Placement Campaigns
• How to Target YouTube Channels and Specific YouTube Videos
• How to Combine YouTube.com and Other Targeting Options at the Same Time
• When and Why to Use YouTube Placement Targeting Ad Campaigns
• How to Find The Best YouTube Channels or Videos to Target
• Step-By-Step Demo Walkthrough for Setting Up YouTube Placement Targeting

In this section of the Google Display Ads training we will go over common advertising restrictions to avoid when setting up your campaigns. This should help you avoid getting your ads disapproved, or getting your Google Ads account banned.

There are a lot of misconceptions and bad advice on Google Ad campaigns from outdated blogs, YouTube videos, fake gurus, and cheap courses. We want to go over Google ad policies specific to Display ads. This should save you a lot of time, money, and frustration by avoiding outdated, untested, and unreliable Google Ads tips and hacks that could get your account suspended.

Like Facebook, Google Ads has made many policy updates for what you can advertise, and targeting options available per industry or demographic. We will show you effective targeting in Google Ads that is still compliant with the new policies.

You Will Learn:

• Remarketing Ads Common Restrictions
• Personalized Ad Policies for Housing, Employment, and Credit Related Businesses
• Google Display Ad Specific Policies
• Industries That Are Typically Restricted or Difficult to Run Ads on Google

In this section of the Google Display Ads training we will go over how to make sure your Google Display Campaigns are optimized and setup for top performance BEFORE launching the campaigns. We'll go over best practices for Display campaigns, best options for targeting, and an overall checklist for launching campaigns. 

You Will Learn:

• Google Display Campaign Settings for Optimal Performance
• Best Practices for Google Display Campaigns and Optimization
• Benchmark Metrics for Google Display Campaigns - Very Different from Search Campaigns
• Best Practices for Different Targeting Options on the Display Network
• Settings You Must Include to Not Waste Money on Display Ads
• Frequency Management or Frequency Cap Best Practices
• Content Exclusion Settings on Display Campaigns
• Best Device Targeting Settings Per Campaign

In this section of the Google Display Ads training we will go over how to block bad traffic in your Display campaigns to avoid wasting money on irrelevant and accidental clicks. Because Display campaigns get so much volume fast, it is critical to block bad traffic sources quickly, or even before launching your campaign.

This part 1 of 2 lessons discusses best practices and strategies you need to know.

You Will Learn:

• Google Display Campaign Settings for Optimal Performance
• Best Practices for Different Targeting Options on the Display Network
• Settings You Must Include to Not Waste Money on Display Ads
• Best Device Targeting Settings Per Campaign
• Blocking Irrelevant Topics, Keywords, and Content
• Blocking Bad Placements
• Excluding Remarketing Audiences

In this section of the Google Display Ads training we will go over how to block bad traffic in your Display campaigns to avoid wasting money on irrelevant and accidental clicks. Because Display campaigns get so much volume fast, it is critical to block bad traffic sources quickly, or even before launching your campaign.

This part 2 of 2 lessons walks through the Google Ads account to demonstrate how to put these settings in place.

You Will Learn:

• Step-By-Step Walkthrough for Blocking Bad Traffic In Your Display Campaigns
• Google Display Campaign Settings for Optimal Performance
• Best Practices for Different Targeting Options on the Display Network
• Settings You Must Include to Not Waste Money on Display Ads
• Best Device Targeting Settings Per Campaign
• How to Block Irrelevant Topics, Keywords, and Content
• How to Block Bad Placements
• How to Exclude Remarketing Audiences

In this section of the Google Display Ads training we will go over more advanced strategies for optimizing your ongoing Google Display campaigns to increase ROI and reduce wasted spend. Whether your goal is branding and traffic, sales, or lead generation, we discuss the best optimization strategies for your Display ad campaigns.

This lesson focuses specifically on optimizing Campaign Level Data and settings. Display Placements and Display Ad optimization are covered in the other optimization lessons.

You Will Learn:

• Advanced Google Display Campaign Optimization
• Adjusting Data Columns to Monitor Performance in Google Ads Dashboard
• Top Metrics to Focus On, and Metrics to Ignore for Display Campaigns
• Optimization for Campaign Settings and Performance Data for Display Campaigns
• Optimizing Based on Device Performance Data for Display Campaigns
• Optimizing Based on Location Performance Data for Display Campaigns
• Optimizing Based on Schedule Performance Data for Display Campaigns
• Step-By-Step Demo Walkthrough for Advanced Display Campaign Optimization Tactics

In this section of the Google Display Ads training we will go over more advanced strategies for optimizing your ongoing Google Display campaigns to increase ROI and reduce wasted spend. Whether your goal is branding and traffic, sales, or lead generation, we discuss the best optimization strategies for your Display ad campaigns.

This lesson focuses specifically on optimizing Placement Level Data and settings. Campaign Level Data and Display Ad optimization are covered in the other optimization lessons.

You Will Learn:

• Advanced Google Display Campaign Optimization
• Optimization for Website Placements Performance Data for Display Campaigns
• Viewing Placements Where Your Ads Showed
• Filtering Display YouTube Placements
• Blocking Low Performing Placements
• Moving Top Performing Placements to Separate Campaigns
• Top Metrics to Focus On, and Metrics to Ignore for Display Campaigns
• Step-By-Step Demo Walkthrough for Placement Optimization Tactics

In this training we will go through how to setup a new Microsoft Bing Ads account without having to create a campaign first.

You Will Learn:

• How to Setup a New Microsoft Bing Ads Account
• Step-By-Step Demo Walkthrough for Setting Up a New Microsoft Bing Ads Account

In this training we will go through how to setup UET tracking code and goals for a Microsoft Bing Ads account to track goals, website traffic, or build remarketing lists for Microsoft Bing Ads.

You Will Learn:

• How to Setup the UET Tag for Microsoft Bing Ads
• Setting Up Goals in Microsoft Bing Ads
• Step-By-Step Demo Walkthrough for Setting Up Tracking in a Microsoft Bing Ads Account

In this training we will go through how to import your Google Search Ad Campaigns into your Microsoft Bing Ads account, review the settings, and launch the new ads.

You Will Learn:

• How to Import Your Google Ads Search Campaigns Into Your Microsoft Bing Ads Account
• Verify All Components Were Imported Correctly
• Reset and Re-Enable Your Campaign Settings for a New Campaign in Microsoft Bing Ads
• How to Launch Your New Campaign in Microsoft Bing Ads
• Step-By-Step Walkthrough of Importing and Launching Your New Campaign

In this training we will demonstrate how to setup a Microsoft Bing Ads Search Campaign start to finish, and explain how and why we set things up this way for success. 

Microsoft Bing Ads has updated many policies and features over the years. This setup shows the best settings to implement for better results, not just website clicks.

You Will Learn:

• How to setup a Microsoft Bing Ads Search campaign from start to finish with our over-the-shoulder walkthrough inside the dashboard.

In this training we will go over how to navigate the Microsoft Bing Ads dashboard inside your account.

You Will Learn:

• Review the Microsoft Bing Ads Dashboard Controls
• Review How to Setup Campaigns, Change Settings, Find Reports, and Find Account Settings

In this training we will go through advanced strategies for optimizing your ongoing Microsoft Bing Ads Search campaigns.

You Will Learn:

• Advanced Optimization for Microsoft Bing Ads Campaigns
• Advanced Campaign Setup and Optimization Strategies That Are Only Available in Microsoft Bing Ads, Not Available in Google Search Ads
• Reviewing Your Search Terms Report
• Reviewing Search Partners Data - It's Different Than Google Ads
• Step-By-Step Walkthrough Demo of Optimizing Microsoft Bing Ads Campaigns

In this training we will go over how to setup a new Google Analytics account, if you do not already have one.

You Will Learn:

• How to Setup a New Google Analytics Account
• Step-By-Step Walkthrough for Setting Up a New Google Analytics Account

In this training we will go over how to setup Goal tracking inside Google Analytics for tracking leads, phone calls, consultations, demos, sales, subscribed to newsletter, watched a video, booked an appointment, etc. 

You Will Learn:

• How Google Analytics Works
• How to Setup Goals in Google Analytics
• When and Why to Use Different Tracking Goals
• Setting Up Custom Goals in Google Analytics
• Setting Up Destination URL Goals
• Setting Up Event Goals
• Setting up Micro-Conversions
• How to Use It to Monitor Website Traffic and Leads
• How to Track Form Submissions
• How to Track Sales in Google Analytics

In this training we will go over how to link Google Analytics to Google Ads to import goals, site data, and remarketing audience lists.

You Will Learn:

• How to Link Google Analytics to a Google Ads Account
• Importing Goals from Google Analytics to your Google Ads Account
• Importing Remarketing Audiences from Google Analytics to Google Ads
• Importing Site Data from Google Analytics to Google Ads

In this training we will go over how to enable remarketing in Google Analytics, and how to setup advanced remarketing audiences inside Google Analytics.

You Will Learn:

• How Google Remarketing Works
• How to Enable Remarketing Inside Google Analytics
• Setting Up Advanced Remarketing Audiences - Beyond the Default Settings
• Remarketing Settings to Stop Showing Ads to People That Already Contacted You
• Step-By-Step Demo Walkthrough for Setting Up Remarketing

In this training we will go over how to enable eCommerce tracking in Google Analytics, and how to setup dynamic remarketing inside Google Analytics.

You Will Learn:

• How to Enable eCommerce Tracking Inside Google Analytics
• Setting Up Dynamic Remarketing

In this training we will go over how to create better ads for your PPC campaigns. This can be highly effective to increase conversions and take your ads to the next level.

You Will Learn:

• Best Practices for Creating Expert PPC Ads
• CRO (Conversion Rate Optimization) Strategies for PPC Ads
• Expert A/B Testing for Scaling Top Performing PPC Ads
• How to Effectively Test Different Ad Formats
• Responsive Ads VS Banner Ads
• Google Ad Policies You Must Follow
• How to Find Top Performing Ad Images
• Pros and Cons of Top PPC Ad Creation Tools

In this training we will go over a quick Intro to PPC Call Tracking software and how to set everything up to track the sources of your inbound phone calls. This is critical if your business needs to track inbound calls that came from PPC ads, or even other marketing channels.

You Will Learn:

• How Call Tracking Software Works
• Setting Up a New Call Tracking Account
• How to Use It to Monitor and Record Your Inbound Calls
• How to Track Phone Calls from Ads from Different Sources
• How to Setup Goals in Google Analytics for Call Tracking Metrics
• How to Link Google Analytics to Your Call Tracking Metrics Account
• Importing Call Goals from Google Analytics to a Google Ads Account