Expert Google Ads Training Course
Learn the Framework Used by Google Ad Agencies to Rapidly Setup, Optimize, and Scale Google Ad Campaigns for ANY Industry
Quickly Learn What You Need to Scale Google Ad Campaign Profits With Easy-To-Follow Video Tutorials and Downloadable Resources
U.S. Based Google Ads Training by Professionals, For Professionals
Learn How to Optimize for ROI, Not Vanity Metrics
Spencer Williams – American Airlines
I would highly recommend them to any business They have many years of experience, and know exactly what they are doing.
Shawn Kemp – GoDaddy.com
They are second to none.The two best words to describe this company are HONEST and RESULTS!
Jeremy Robertson – Christian Brothers Automotive
They were able to make us more efficient and make better use of my marketing dollars. I was very impressed!
John Buckley – National Legal Research Group
Greatly improved our PPC and other digital advertising. I would certainly recommend them.
Kelly Jenkins – Whole Health
Angie Goertz – Issuer Direct
An excellent resource for digital marketing – extremely knowledgeable in Pay-per-click advertisements.
Why Use Our Google Ads Training?
Learn / Improve Performance Faster
Fast, straight-to-the-point walkthrough videos (inside Google or Microsoft Ad accounts) focused on scaling profits. We don’t waste hours talking about Quality Score. Follow along to quickly master Google ads and grow campaign profits within days – not weeks!
3 Simple Steps to Improve Performance
Up-To-Date Google Ads strategies for profits. Learn how our ad agency uses 3 simple steps to ensure profit for any campaign in any industry through : 1. Expert Research before launching, Advanced Setups and Tracking 3. Optimizing for long-term for profit.
Get a Proven System Used by Our Ad Agency
Created by Falcon Digital Marketing Agency, not one person that ran ads for themselves one time and teaches 10 other marketing/make money topics. We have managed over $60,000,000 in ad spend over the last 14 years. Learn all of our frameworks for PPC success.
Increased Leads by 500%
Increased Conversion Rates by 29%
Reduced Cost Per Conversion by 83%
Increased Leads by 308%
Increased Conversion Rates by 175%
Reduced Cost Per Conversion by 39%
Increased Leads by 600%
Increased Conversion Rates by 366%
Reduced Cost Per Conversion by 77%
So What’s in This Google Ads Course Anyway?
1. Expert Research & Planning Pre-Launch Strategies
Research and planning your PPC ads campaigns correctly is critical for success – with bad planning, your ad campaign is setup to fail – no matter what you do.
- How to find the most profitable keywords for any industry
- How to stay ahead of competitors – find and outperform their ads
- Avoid money wasting keywords/campaign types BEFORE launching
2. Setup Your Account for Profit – Not Wasted Budget
Learn how to structure your ad campaigns to get the most profit, cut out wasted spend, and setup faster – even for an industry you don’t know (without relying on templates that break/get out of date fast)
- Learn fast & simple setups for profit – not complex setups that take weeks
- Simple setups = fast & easy optimizing/scaling/management, no matter how many accounts you’re running
- Avoid Google’s suggestions (traps) and hacks from out-dated YouTube videos and cheap Udemy courses
- Advanced tracking setup for conversions, leads, calls, sales, and ROI from ads.
3. Advanced Optimizing That is Simple to Learn and Implement
Learn up-to-date optimization strategies for profit (conversions, CPA, conversion rate, ROAS) not Quality Score, CTR, Optimization Score and other nonsense metrics that don’t help you keep your job as a marketing professional.
- Strategies for quickly & easily scaling ROI by expanding campaigns, ad groups, ads, and keywords
- Strategies for quickly identifying top performers and expanding them
- Optimizing automated bidding or manual bidding or combos to control CPC and CPA when Google fails to do this.
- Optimizing at every level of performance data: campaigns, ad groups, keywords, device, location, schedule, and more
4. Performance Max Campaign Training
Beginner to Expert Level Performance Max Ad campaign training.
- Intro to Performance Max, How to Setup Performance Max
- How to Make Performance Max Profitable
- Finding the Best Audiences to Target & Audience Signals
- How to Optimize Performance Max Strategies for Profit
5. Microsoft Ads (Formerly Bing Ads) Training
Learn the differences between the networks and how to successfully expand to Microsoft Ads Network (Bing.com, Yahoo.com, AOL.com, DuckDuckgo.com and more.)
- How to import properly (don’t use a weekly auto-import)
- What you can do in Microsoft Ads that you can’t do in Google Ads
- Optimizing inside Microsoft Ads based on THEIR data
- Targeting options and setups unique to Microsoft Ads
6. Mastering Campaign Targeting Options
Learn which targeting methods make the most sense for profitable ads for different industries, business types, budgets, and goals.
- Expert tactics for RLSA (Remarketing Lists for Search Ads)
- Proper setup/optimizing for DSA campaigns
- Advanced local campaign Targeting/Setup/Optimizing
- How to actually make broad match keywords profitable or when to avoid them
7. Advanced Stuff for Advanced People
For marketing professionals and ad agencies, this is the expert training for professionals with as much experience as us, but could always learn something new!
- How to fix automated bidding that IS NOT doing what it’s supposed to do (has no volume, very high cpcs, no conversions, bad ROAS, etc.)
- Complex optimizing for Device, Day, Hour, City, Country, State with or without manual bidding when needed
- Properly running test campaigns and primary campaigns correctly (for testing those broad keyword ideas that “may” work for top-of-funnel targeting for large budget accounts)
- Setup and optimizing LARGE budget accounts (targeting all stages of the funnel, micro-conversions, etc.)
- Optimizing, expanding, and finding new ideas for accounts you’ve been running for years
8. Beginner Foundations
If you have no experience, that’s ok! We have extra training for getting started with Google Ads.
- Intro to Google Ads, How to Setup Account
- Intro to Campaigns, Keywords, Ads, Ad Extensions, Negative Keywords and More
- Dashboard Walkthrough – How to Navigate Google Ads
- How to Monitor the Right Metrics and Ignore Useless Ones (How to Change the Columns Inside Google Ads)
- Basic Optimization for Beginners – campaigns, keywords, ads, a/b testing ads, ad groups, etc.
9. Bonus Training
Plenty of extra bonus to cover everything you need for PPC ad success! Get our agency’s best resources for running profitable campaigns quickly and easily.
- Expert Landing Page Training
- Advanced PPC Call Tracking Software (Not Inside Google Ads)
- Google Analytics Tracking and Setup
- Our Agency Tools – Expert Ads Framework & Cheat Sheet
- Our Agency Tools – Most Used Negative Keywords: Premade List
- Our Agency Tools – Top Cities and States Lists (For Negatives Keywords)
10. Additional Training for Google Display Ads
Our Display Ads Masterclass teaches expert strategies for expanding into the Google Display Network with maintaining profit and avoiding low-quality clicks and bad leads.
- Learn How PPC Ad Agencies Scale DISPLAY Profits Fast
- Display Ad Strategies for ROI & Removing Low Quality Website Clicks
- Best Strategies for Targeting Audiences, Content, and Winning Combos
- Advanced Remarketing Strategies – Go Beyond the Basic Setup
- Top, Middle, and Bottom of Funnel Display Targeting Secrets
- Beginner to Expert Level Display Ads Training
- Display Campaign Pre-Launch Checklist
Watch a Free Sample of Our Course Here:
Increased Transactions by 463%
Increased Conversion Rates by 152%
Increased Revenue by 261%
Increased Leads by 255%
Increased Conversion Rates by 82%
Reduced Cost Per Conversion by 60%
Increased Leads by 500%
Increased Conversion Rates by 535%
Reduced Cost Per Conversion by 83%
Who Made this Course?
Chris Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency
Chris has been in the online advertising space since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency. Chris has managed PPC ad accounts for Fortune 500 companies and small businesses alike in many different industries for years. In addition, he has trained other ad agencies, in-house marketing teams, PPC professionals, and many business owners in expert PPC ad management strategies. Chris actively manages PPC accounts and puts all of the most up-to-date methods we use for our clients back into the training.
Monica Cabaniss, Co-Founder of Falcon Digital Marketing Ad Agency
Monica has been in online marketing since 2010 and is the co-founder and CEO of Falcon Digital Marketing Ad Agency. Monica has worked with nationwide franchises and enterprise-level eCommerce PPC ad accounts with global presence, as well as small to mid size local businesses in a range of industries over the years. Monica still plays an active role on managing PPC ad accounts and operations at Falcon Digital Marketing and putting real-world experience and proven strategies back into our training programs.
What People Are Saying About Us
Tim Wheeler
Revelation Machinery
They took the time to understand our business and our goals and had great recommendations to better our account.
Ben Strahm
Avnet Law
Great job helping us grow our practice. We continue to get great results and a lot of new leads. We highly recommend them!
Jennie Purser
Auctane Marketing
They really know their stuff when it comes to putting together advanced online marketing plans that get great results. I would definitely recommend them!
Jane Durand
Kaplan Metis
Todd Brown
Pedal Industries
Within no time, we had our campaign up and running and optimized for results. Thank you!
Jon Gipson
Efficient Power Tech
Helped us design and implement a plan that generated true results and improvement in all areas!
Tami Lust
iWilla Remedy
We highly recommend them. Not only are they a pleasure to work with but we have been really happy with our marketing results.
Yasmine Sedky
TuiSpace
They have been a great asset to the growth of my clients in PPC. They have a wide variety of expertise and experience!
Peter Kavanagh
Family Tree Property Solutions
Rachel Parker
Resonance Content
They are my “go-to” for all things PPC! I’m often at a loss when it comes to the more technical aspects of online marketing, and I can always rely on their team to help fill the gaps.
Maddie Banta
Hardwood Digital Design
I refer all of my clients to them. I would highly recommend them to any company looking to improve their conversions.
Nick Disney
MD Realty
I have worked with them for over a year and they really understand online marketing and what it takes to maximize your return on investment!
Lee Smith
US Mortgage Corporation
They were very knowledgeable and produced great results for my team. I would highly recommend them.
Jocelyn Bélanger
NYU
They provided us with excellent service!
Ted LePage
MCL Investigations
Andy Helms
Put On The Day Apparel
Great to work with. They go out of their way to understand the message you are trying to communicate, and work with you to get your message out.
Darryl Pikoos
Papercuts 24-7
Great Company, Great Service, Great Value, Great RESULTS!
Get Everything You Need to Succeed With Google Ads:
Google Search Ads Masterclass
Here is Everything You Will Get:
Google Search Ads Masterclass Training ($2,497 Value)
Bonus #1: Our Agency Tools – Negative Keywords List ($37 Value)
Bonus #2: Our Agency Tools – Top Cities and States Lists ($27 Value)
Bonus #3: Our Agency Tools – Expert Ads Framework ($47 Value)
Bonus #4: Search Campaign Pre-Launch Checklist ($37 Value)
$2,645 Value
Only $999
$499
Google Display Ads Masterclass
Here is Everything You Will Get:
Google Display Ads Masterclass Training ($1,497 Value)
Bonus #1: Display Campaign Pre-Launch Checklist ($37 Value)
Bonus #2: Agency Tools – Top News Sites to Target ($27 Value)
Bonus #3: Agency Tools – Expert Display Ads Framework ($47 Value)
Bonus #4: Display Campaign Device Targeting Secrets ($47 Value)
$1,655 Value
Only $499
$199
Over $60,000,000
Ad spend tested
Over 7,000
Over 14 Years Experience
Building Profitable Ad Campaigns
Full Search Ads Course Syllabus (The Long-Version)
Masterclass – Expert Setups for Higher Profits
- Google Search – Advanced Setups – Campaign Pre-Launch Optimization Checklist
- Google Search – Advanced Setups – Expert Keyword Research Methods for Google Search Campaigns
- Google Search – Advanced Setups – Expert Campaign Segmentation
- Google Search – Advanced Setups – Expert Ad Group Segmentation
- Google Search – Advanced Setups – Expert Ad Copy Strategies
- Google Search – Advanced Setups – Expert Negative Keyword Strategies
- Google Search – Advanced Setups – Expert Negative Keyword Strategies for Local Campaigns
Masterclass – Expert Campaign Targeting Options
- Google Search – Advanced Setups – RLSA (Remarketing Lists for Search Ads)
- Google Search – Advanced Setups – Reverse Location Targeting Campaigns
- Google Search – Advanced Setups – DSA (Dynamic Search Ad) Campaigns
- Google Search – Advanced Setups – Properly Test and Optimize Broad Match Keywords
Masterclass – Expert Optimization
- Google Search – Advanced Optimizing – Campaigns
- Google Search – Advanced Optimizing – Ad Groups
- Google Search – Advanced Optimizing – Separating Top Performing Ad Groups
- Google Search – Advanced Optimizing – Keywords
- Google Search – Advanced Optimizing – Ads and A/B Testing
- Google Search – Advanced Optimizing – Expanding and Testing New Campaigns
Microsoft Ads (Formerly Bing Ads) Training
- Intro to Microsoft Bing Ads Search Network – How it Works
- How to Setup a New Microsoft Bing Ads Account
- How to Setup Microsoft Bing Ads UET Tracking Code – Conversion Tracking
- How to Import Campaigns from Google Ads to Microsoft Bing Ads
- Full Walkthrough – Setting Up a Microsoft Bing Ads Search Campaign Start to Finish
- Microsoft Bing Ads Dashboard Walkthrough – How to Navigate the System
- Microsoft Bing Ads Advanced Optimizing Strategies – What You Can’t Do In Google
- Pre-Launch Checklist
- Expert Search Remarketing – RLSA
- Expert Audience Targeting Training by Company, Industry, or Job
- Optimizing for Responsive Search Ads
- Optimizing Multimedia Ads
Google Analytics 4 (GA4) Training
- Intro to Google Analytics 4 – How it Works
- Migrating from Universal Analytics to GA4
- How to Setup Events and Conversions in GA4
- How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
- How to Setup Remarketing for GA4
PPC Tools Bonus Training
- How to Use Landing Pages for Better PPC Performance
- How to Use Call Tracking for PPC – Best Call Tracking Software
- How to Create Better Ads – Best PPC Ad Tools
Beginner Foundations
- How to Setup a New Google Ads Account Fast
- Intro to Google Search Campaigns and Best Practices
- Intro to Google Search Ad Groups and Best Practices
- Intro to Google Search Keywords and Best Practices
- Intro to Google Search Ad Formats and Best Practices
- Intro to Google Search Ad Extensions and Best Practices
- Expert Keyword Research Methods for Google Search Campaigns
- Full Walkthrough – Setting Up a Google Search Campaign Start to Finish
- Google Search Ads Performance Metrics – What You Need to Know to Succeed
- Google Ads Dashboard Walkthrough – How to Navigate the System
- Basic Optimizing – Google Search – Optimizing Bids and Bid Management
- Basic Optimizing – Google Search – Optimizing Campaigns
- Basic Optimizing – Google Search – Optimizing Ad Groups
- Basic Optimizing – Google Search – Optimizing Keywords
- Basic Optimizing – Google Search – Optimizing Ads and A/B Testing
Full Display Ads Course Syllabus (The Long-Version)
Intro to Display Campaigns
- Intro to Google Display Ads – How it Works
- Intro to Google Display Campaigns and Ad Groups and Best Practices
- Full Walkthrough – Setting Up a Google Display Campaign Start to Finish
- Display Banner Ad Formats and Best Practices
Advanced Display Remarketing
- How to Setup Advanced Remarketing Audiences for Display Ads
- Advanced Remarketing Campaigns for Display Ads Best Practices
Display Targeting by Audience
- Display Targeting by Audience
- Google Display – Similar Audience Targeting Best Practices
- Google Display – Creating Custom Audiences
- Google Display – Custom Audience Targeting Best Practices
- Google Display – In-Market and Life Events Targeting Best Practices
- Google Display – Affinity Audiences Targeting Best Practices
- Google Display – Demographics Targeting Best Practices
Display Targeting by Content
- Google Display – Contextual Keyword Targeting Best Practices
- Google Display – Website Topics Targeting Best Practices
- Google Display – Website Placements Targeting Best Practices
- Google Display – Website Placements Local News Targeting Best Practices
- Google Display – Website Placement YouTube.com Targeting Best Practices
Display Campaign Launch Checklists
- Google Display Campaign Pre-Launch Optimization Checklist
- Google Display – Common Advertising Restrictions to Avoid
PPC Tools Bonus Training
- How to Use Landing Pages for Better PPC Performance
- How to Use Call Tracking for PPC – Best Call Tracking Software
- How to Create Better Ads – Best PPC Ad Tools
Display Campaign Optimization
- Google Display Optimization – Blocking Bad Traffic Best Practices Part 1
- Google Display Optimization – Blocking Bad Traffic Best Practices Part 2
- Google Display Optimization – Campaigns
- Google Display Optimization – Finding the Best Website Placements
- Google Display Optimization – Display Ad Scaling and A/B Testing
Google Analytics 4 (GA4) Training
- Intro to Google Analytics 4 – How it Works
- Migrating from Universal Analytics to GA4
- How to Setup Events and Conversions in GA4
- How to Link to GA4 Google Ads – Import Conversions, Remarketing Lists, and Site Data
- How to Setup Remarketing for GA4
Developed by Award Winning Ad Agency: Falcon Digital Marketing
Our award winning ad agency has managed over $60,000,000 in ad spend for more than 14 years – we know expert tactics to get more profits from your Google Ads campaigns and is based in the United States.
We made this Google advertising training program specifically for increasing ROI from Google ad campaigns, not just getting more clicks, impression share, Quality Score, Optimization Score, or other KPIs not directly linked to leads or sales.
We made it to where any level of user – beginner to expert – can use our Google Ads guide. If you need a beginner’s guide to Google Ads, or you are a highly-experienced expert, we have a range of training for any user. Everything is provided in our step-by-step Google Ads training program. Get started today!
Online Advertising Academy for Google Ads Training
14 Day Money Back Guarantee
Try the program risk free – if you are not satisfied with our training for any reason we will give you a full refund.
Expert Google Ads Strategies for ROI, Not Just Clicks
TO RUN A TOP PERFORMING GOOGLE ADS CAMPAIGN, YOU NEED TO LEARN FROM THE EXPERTS, NOT YOUTUBE.
Intro to Google Ads
How the Google Ads Platform works, ad formats and writing, targeting, campaign setup, and top strategies for better ROI. We focus on metrics that grow profits, not Quality Score, Optimization Score, CTR, etc.
Google Banner Ad Remarketing
Full Setup Walkthroughs
How to setup a Google Ads campaign for increasing profits from start to finish. Get an over-the-shoulder tutorial video inside Google Adwords (now called Google Ads.) Great for beginners to experts wanting to know expert Google ad strategies.
Best Google Keyword Strategies
Negative Keywords
Competitor Keyword Spying
Best Ads Strategies to Use
Google Ad Templates
Ongoing Optimization
Google Display Banner Ads
Google Analytics & Tracking
Best PPC Tools and Software
Best Google Ads Training Course
With our U.S. based Google ppc training program, we can teach anyone, from experts to beginners, how to use Google ads to get higher profits using our advanced tactics. The process is done by going through presentation-type lessons, followed up by step-by-step walkthroughs inside the platform. This way you see a full demonstration inside Google Ads.
Everything is delivered to you in our amazing online e-learning system. Login – go at your own pace, watch as many times as you want. You receive lifetime access to all of our Google ads training course and more. This is the best Google ads training course online!
If you have no experience, or have been running Google ads for years, even when it was called Google Adwords, we can help you with a range of video lessons from start to finish. Also, we teach Google ads for small business to large companies to ad agencies training for their own team.
Best Tutorials for Expert Google Ad Strategies – Watch from Anywhere
Online Google Ads e-Learning Platform
After gaining access to the online training course for Google Ads, you can immediately start watching our Google ad guides, videos, and tools. It starts with simple intro to Google Ads, How to use Google Ads, and then goes into much more advanced Google ad strategies for getting a better ROI, not just clicks. We even include additional tools and resources to download. Altough it is a U.S. based Google ads training program, our course is available from anywhere in the world!
The entire e-learning platform has an advanced search function to jump to any Google ads guide and tutorial or other PPC ad platforms. This way, you can skip around to any walkthrough video you need, or easily re-watch video lessons online later. Much faster and easier than Google Ads YouTube lessons that can get confusing and out-of-date fast.
Frequently Asked Questions
Who is this Google Ads course for?
Our Google ads course is designed for beginners to experts. It is great for business owners for DIY Google Ads, in-house marketing teams that need advanced Google ad training courses, and ad agencies or consultants that run PPC ads for clients. Even people that want to start a new career in managing Google Ads campaigns can start with our training!
Who is this course NOT for?
Our Google ad course does not currently cover Facebook ads, SEO, or web design. It is strictly for Google Search Ads, Google Display Ads, Google Analytics, Remarketing Ads, and PPC Tools depending on the level of access you purchase.
Is the course updated for the latest Google Ads strategies?
Yes. That is why it does not say “Google Adwords Training Course”, Google Ads changed their name years ago. We don’t teach out of date methods.
Is the course updated for Google’s New Ad Policies?
Yes. Google has made many privacy and policy updates regarding advertising – these are current in our Google ad tutorials and lessons.
What is Your Refund Policy?
We offer a 14 day money back guarantee. If you are not satisfied with the course for any reason, email us to process a refund. As long as it is within 14 days of your purchase of the course.
Are there any other fees for the course?
No, the one price covers access to everything listed above, there are no hidden charges to access the course. It is a 1 time fee, not monthly.
Is This the Official Google Ads Certification?
No. OnlineAdvertisingAcademy.com is a 3rd party training course owned by Falcon Digital Marketing LLC. We teach Google Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc.
Is This Google Skillshop or Google Academy for Ads?
No. OnlineAdvertisingAcademy.com is a 3rd party training course owned by Falcon Digital Marketing LLC. We teach Google Ads Training, and Microsoft Ads training, but we are not owned or affiliated with Google LLC, Microsoft Corporation, or Alphabet Inc.