May 9, 2022
Getting started with your new Google Ads account is a great way to access many PPC advertising features within the Google Ads dashboard. Whether you are setting up the Google Ads account for yourself, or for a client to run ppc ads for someone else, this guide will show you an easier way to get started if you are not ready to setup a campaign just yet. Most people prefer to go through some kind of Google Ads training, online course, or hand over the control to an agency before actually running the ppc ad campaigns inside of Google.
While Google does have some tools for beginners and basic dashboards that setup basic campaigns, most people would prefer to take control by switching to Expert Mode inside of the Google Ads dashboard. Most of the Google Ads strategies on YouTube or blogs are showing guides inside of expert mode, not the basic campaigns you are forced to setup during the new account setup. There are many features that are in expert mode that are not in the basic mode. We highly recommend to switch ASAP so you can get a much better ROI from setting up more advanced Google PPC campaigns.
Google Custom Audience Targeting Best Practices & Things to Avoid
Learn the best practices for using Custom Audience targeting in your Google Display Ads campaigns and the top 3 mistakes most people make when using this with their banner ads. We'll go through expert strategies for Custom Audiences inside Google ads with detailed...
Google Ads Manual Bidding VS Automated Bidding
Learn the pros and cons of Google Ads Manual bidding VS Automated bidding, also known as Smart bidding. Google ads has many options for bidding, it is important to know when to use Maximize Conversions, Target CPA, Target ROAS, or use Manual CPC when Smart bidding is...
How to Write Google Ads Using ChatGPT AI
Learn how to use ChatGPT to write your Google Search Ads. This amazing AI has so many uses, but many PPC ad professionals and marketers are finding how to use ChatGPT for online marketing. We'll show you in this tutorial how to get started. Quick Summary of...