August 26, 2021
PPC (pay-per-click) ads, what are they, and how do they work for you? Learn how PPC can get you the most out of your marketing budget dollars. Hit your goal of getting more limo rentals, and more ad clicks.
1. Reaching Your Target Audience
With pay-per-click ads, your business isn’t wasting money advertising to people who aren’t looking to purchase your services. And you aren’t advertising to people who scroll right past your expensive ads.
Only pay for potential customers clicking your digital advertisements, which is the way it should be. Tap into the power of the algorithm of the web by upping your CTR (click-through rates) average and of course, your conversion rates to drive more calls and leads. While CTR is a good metric to keep in check, your conversion rate is what will drive your profits of getting new customers.
2. Result Driven Advertisement
Using Google Search Ads are one of the most result getting forms of marketing out there today. Google searches are the most relied on internet searches used today.
Target a list of keywords that you choose to boost your business. For a limo service you might choose words such as these:
- Limo Service Near Me
- Rent a Limo
- Limo Rental Company
- Limo Company Near Me
- How to Rent a Limo
Personalize your PPC keywords by adding in the name of your town, nearby cities, and airport(s). Think about what keywords your customers would use when searching for your business, those are the ones that will bring the most traffic.
3. Gain Traction by Tracking Your Clicks, Calls, and New Customers
Wouldn’t it be wonderful to gain more insight into how your advertising dollars are being spent? When you choose to use pay-per-click advertisement through Google Ads you can easily track your clicks, phone calls, leads, and ultimimately new customers.
A PPC provider that gives you advanced click and conversion tracking gives you an in-depth look at potential customers that are clicking your ad. With the right tracking, you can calculate your ROI from your Google ads spend. You should know how many calls and cars/limos booked you received directly from the Google Search ads.
4. Getting Outside of Your E-mail List
You already have contact with the people on your e-mail list, right? Well, it’s time to expand your horizons. You will reach customers outside of your list with PPC ads. Marketing to existing clients is great, especially loyalty programs, but getting new customers is always important.
Get your services noticed, get more rentals booked, and get more clicks that lead to more paying customers. What are your goals for growth? Be prepared to hit them, and even surpass them.
5. Flexible Marketing With Big Returns
Take your advertising budget to the max with the flexible marketing that pay-per-click provides. Compared to what you are currently spending, PPC should prove to be a bigger return in business for your buck. Especially with the advanced ROI tracking – you know exactly where new customers are coming from.
If you are new to the whole digital advertising thing, don’t worry. Our course can help you get on the right track, and guide you in the direction that your limo service should go.
Your new customers are just one tiny click away. Target your customers with pay-per-click ads through Google Search ads. Getting in front of people that are searching for Limo services on Google is the most direct way to get new customers – so get started right now!
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