Online Advertising Academy Free Training, Guides, and Tutorials for PPC Advertising
How to Run Google Ads for Realtors – Get More Real Estate Leads Fast
Learn how to get more high quality real estate leads with our amazing Google Ads for Realtors guide. This training will go over the best strategies for real estate agents to use Google Ads. We'll explain how to get started, how Google Ads work, and the best tips for launching a new Google Ads...
Best Call Tracking Software for PPC Ads
Google is undoubtedly the most popular web search engine today with tremendous reach. PPC ads on Google, AKA Google Ads have a huge benefit to any business wanting to bring in more business from paid ads online. When running any type of online marketing, especially PPC ads, it is critical to...
Google Ads for Profit – 3 Simple Strategies to Increase ROI
Learn how to get more profit from your Google Ads campaigns with these 3 simple strategies used by professionals for years. These strategies will help you fix your Google Ads mistakes, or make sure you setup a new campaign the right way so it gets you more profits. Learn more in the video training...
How to Do Google Ads for Attorneys
In this training for Google Ads, we explain how to do Google Ads for Attorney. This Google PPC ads guide for law firms helps you get up and running fast on Google and start getting more leads and clients. Get your PPC ads more profitable with this easy tutorial. Video Transcript:...
How to Do Google Ads for Roof Repair Companies
In this training for Google Ads, we explain how to do Google Ads for Roof Repair to get more roofing leads and more profit. Rather than waste money on expensive clicks for roof repair keywords, our tutorial shows you how to setup your Google Ads campaigns for maximum profits. If you need a great...
Microsoft Bing Ads Beginner Tutorial – How to Use Microsoft Bing Ads
In this training for beginners, we'll go through a Beginner Tutorial for Getting Started with Microsoft Bing Ads. This PPC ad network contains millions of searchers that are not on Google.com. Microsoft Bing Ads network includes ads on Bing.com, Yahoo.com, AOL.com, DuckDuckGo.com, and more search...
Google Analytics Beginner Tutorial – How Google Analytics Works
In this beginner training for Google Analytics, we will go through an intro to Google Analytics, how it works, how to get started, and how you can use it to track your website traffic and marketing efforts. This is a perfect beginner intro to Google Analytics if you are not familiar with how to...
Google Ads Beginner Tutorial – How Google Search Ads Work
In this beginner training for Google Ads (aka Google Adwords) we will go through a basic beginner tutorial for Google Ads. This will cover how to setup Google Search Ads campaigns, how keywords work on Google ads, how to get started with ppc advertising on Google, and more! ...
Google Analytics Goals and Conversions – How to Setup
In this training for Google Analytics we will go through Google Analytics Goals and Conversions setup for more advanced tracking. Tracking your goals is critical to monitoring performance from your PPC ads, SEO, email marketing, and any other marketing channels you need to evaluate. Learn more...
How to Monitor Google Ads Performance – Optimize Campaigns
In this training for Google Ads, we go through how to monitor your Google Ads performance and focus on optimizing for ROI and conversions. After launching your Google Ads campaigns, it is critical to monitor your PPC ad performance. We teach you how to focus on the right metrics and KPIs for...
How to Optimize Responsive Search Ads in Google
In this training for Google Ads, we go through how to optimize Responsive Search Ads (RSAs) inside your Google Search Ad campaigns. Google Ads officially removed Extended Text Ads (ETAs) at the end of June 2022. The Extended Text Ads will still run, but you cannot edit them or create new...
How to Setup New Google Ads Account Without an Ad Campaign
In this training video we'll go through a step by step tutorial for setting up a new Google Ads account, but without having to first setup a new ad campaign. This is also referred to as setting up Google Adwords in Expert Mode. Getting started with your new Google Ads account is a great way...
Best Landing Page Builders for PPC Ads and Best Practices
In this training we will discuss the best landing page builder software to use for your PPC ads. We also go into a lot of detail on how to build a high converting landing page, best practices for landing pages, and go through detailed reviews of actual landing page examples and landing page...
Do Broad Match Modifier Keywords Hurt Your Google Ads Campaigns?
In this training video we talk about how Google Ads (formerly Google Adwords) removed broad match modifier keyword match types in 2021, but they are still inside old accounts and old campaigns. Many marketers ask, does keeping old broad match modifier keywords in your account hurt your campaigns?...
How to Setup Universal Google Analytics Account
In this training we discuss how to setup a new Google Analytics account from start to finish. Specifically, this is for a Universal Analytics account. We go through step by step for setting up the account for beginners to experts. Read Video Transcript Here: Okay in this next video...
What is Geofencing Marketing and How Does It Work?
Are you looking for new ways to generate quality leads for your local company this year so that you can boost your sales? If so, geofencing may be exactly what you're looking for. If you're wondering what is geofencing and how can it help my business, keep reading. Generate local leads and...
Keep Them Coming Back: How Hotels Can Use PPC for Events
If you're a hotel owner or event manager, you're probably doing your best to hold events creatively these days. Unfortunately, it's still more difficult to keep your event rooms full than it used to be. In 2022, things have started picking up for events again - corporate events, parties, wedding,...
Renewable Energy Marketing: Can PPC Ads Help a Solar Energy Company?
Do you have a solar energy company? If so, you're probably wondering how you can increase your leads and turn the random strangers on the internet into your clients. You might have heard about different digital marketing techniques but be unsure of how they apply to you. For instance, are...
