Online Advertising Academy Free Training, Guides, and Tutorials for PPC Advertising

Best Call Tracking Software for PPC Ads

Best Call Tracking Software for PPC Ads

Google is undoubtedly the most popular web search engine today with tremendous reach. PPC ads on Google, AKA Google Ads have a huge benefit to any business wanting to bring in more business from paid ads online.  When running any type of online marketing, especially PPC ads, it is critical to...

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How to Do Google Ads for Attorneys

How to Do Google Ads for Attorneys

In this training for Google Ads, we explain how to do Google Ads for Attorney. This Google PPC ads guide for law firms helps you get up and running fast on Google and start getting more leads and clients.  Get your PPC ads more profitable with this easy tutorial.    Video Transcript:...

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How to Do Google Ads for Roof Repair Companies

How to Do Google Ads for Roof Repair Companies

In this training for Google Ads, we explain how to do Google Ads for Roof Repair to get more roofing leads and more profit. Rather than waste money on expensive clicks for roof repair keywords, our tutorial shows you how to setup your Google Ads campaigns for maximum profits. If you need a great...

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Google Analytics Goals and Conversions – How to Setup

Google Analytics Goals and Conversions – How to Setup

In this training for Google Analytics we will go through Google Analytics Goals and Conversions setup for more advanced tracking. Tracking your goals is critical to monitoring performance from your PPC ads, SEO, email marketing, and any other marketing channels you need to evaluate.  Learn more...

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How to Optimize Responsive Search Ads in Google

How to Optimize Responsive Search Ads in Google

In this training for Google Ads, we go through how to optimize Responsive Search Ads (RSAs) inside your Google Search Ad campaigns.   Google Ads officially removed Extended Text Ads (ETAs) at the end of June 2022. The Extended Text Ads will still run, but you cannot edit them or create new...

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Best Landing Page Builders for PPC Ads and Best Practices

Best Landing Page Builders for PPC Ads and Best Practices

In this training we will discuss the best landing page builder software to use for your PPC ads. We also go into a lot of detail on how to build a high converting landing page, best practices for landing pages, and go through detailed reviews of actual landing page examples and landing page...

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How to Setup Universal Google Analytics Account

How to Setup Universal Google Analytics Account

In this training we discuss how to setup a new Google Analytics account from start to finish. Specifically, this is for a Universal Analytics account. We go through step by step for setting up the account for beginners to experts.    Read Video Transcript Here: Okay in this next video...

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What is Geofencing Marketing and How Does It Work?

What is Geofencing Marketing and How Does It Work?

Are you looking for new ways to generate quality leads for your local company this year so that you can boost your sales? If so, geofencing may be exactly what you're looking for.  If you're wondering what is geofencing and how can it help my business, keep reading. Generate local leads and...

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Keep Them Coming Back: How Hotels Can Use PPC for Events

Keep Them Coming Back: How Hotels Can Use PPC for Events

If you're a hotel owner or event manager, you're probably doing your best to hold events creatively these days. Unfortunately, it's still more difficult to keep your event rooms full than it used to be. In 2022, things have started picking up for events again - corporate events, parties, wedding,...

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