Online Advertising Academy Free Training and Blog
Microsoft Bing Ads Beginner Tutorial – How to Use Microsoft Bing Ads
In this training for beginners, we'll go through a Beginner Tutorial for Getting Started with Microsoft Bing Ads. This PPC ad network contains millions of searchers that are not on Google.com. Microsoft Bing Ads network includes ads on Bing.com, Yahoo.com, AOL.com, DuckDuckGo.com, and more search...
Google Analytics Beginner Tutorial – How Google Analytics Works
In this beginner training for Google Analytics, we will go through an intro to Google Analytics, how it works, how to get started, and how you can use it to track your website traffic and marketing efforts. This is a perfect beginner intro to Google Analytics if you are not familiar with how to...
Google Ads Beginner Tutorial – How Google Search Ads Work
In this beginner training for Google Ads (aka Google Adwords) we will go through a basic beginner tutorial for Google Ads. This will cover how to setup Google Search Ads campaigns, how keywords work on Google ads, how to get started with ppc advertising on Google, and more! ...
Google Analytics Goals and Conversions – How to Setup
In this training for Google Analytics we will go through Google Analytics Goals and Conversions setup for more advanced tracking. Tracking your goals is critical to monitoring performance from your PPC ads, SEO, email marketing, and any other marketing channels you need to evaluate. Learn more...
How to Monitor Google Ads Performance – Optimize Campaigns
In this training for Google Ads, we go through how to monitor your Google Ads performance and focus on optimizing for ROI and conversions. After launching your Google Ads campaigns, it is critical to monitor your PPC ad performance. We teach you how to focus on the right metrics and KPIs for...
How to Optimize Responsive Search Ads in Google
In this training for Google Ads, we go through how to optimize Responsive Search Ads (RSAs) inside your Google Search Ad campaigns. Google Ads officially removed Extended Text Ads (ETAs) at the end of June 2022. The Extended Text Ads will still run, but you cannot edit them or create new...
How to Setup New Google Ads Account Without an Ad Campaign
In this training video we'll go through a step by step tutorial for setting up a new Google Ads account, but without having to first setup a new ad campaign. This is also referred to as setting up Google Adwords in Expert Mode. Getting started with your new Google Ads account is a great way...
Best Landing Page Builders for PPC Ads and Best Practices
In this training we will discuss the best landing page builder software to use for your PPC ads. We also go into a lot of detail on how to build a high converting landing page, best practices for landing pages, and go through detailed reviews of actual landing page examples and landing page...
Do Broad Match Modifier Keywords Hurt Your Google Ads Campaigns?
In this training video we talk about how Google Ads (formerly Google Adwords) removed broad match modifier keyword match types in 2021, but they are still inside old accounts and old campaigns. Many marketers ask, does keeping old broad match modifier keywords in your account hurt your campaigns?...
How to Setup Universal Google Analytics Account
In this training we discuss how to setup a new Google Analytics account from start to finish. Specifically, this is for a Universal Analytics account. We go through step by step for setting up the account for beginners to experts. Read Video Transcript Here: Okay in this next video...
What is Geofencing Marketing and How Does It Work?
Are you looking for new ways to generate quality leads for your local company this year so that you can boost your sales? If so, geofencing may be exactly what you're looking for. If you're wondering what is geofencing and how can it help my business, keep reading. Generate local leads and...
Keep Them Coming Back: How Hotels Can Use PPC for Events
If you're a hotel owner or event manager, you're probably doing your best to hold events creatively these days. Unfortunately, it's still more difficult to keep your event rooms full than it used to be. In 2022, things have started picking up for events again - corporate events, parties, wedding,...
Renewable Energy Marketing: Can PPC Ads Help a Solar Energy Company?
Do you have a solar energy company? If so, you're probably wondering how you can increase your leads and turn the random strangers on the internet into your clients. You might have heard about different digital marketing techniques but be unsure of how they apply to you. For instance, are...
SaaS PPC Campaigns What’s Working and When to Change Gears
Studies show that consumers engage with 11.4 pieces of content before making a purchase. What campaigns are you currently using to sell your services? Are you tracking your ROI on your ads? What actions do you take based on the ROI that you see? Learning about what works and when...
How to Create PPC Ads for Realtors
Challenges for PPC Ads for Realtors What makes pay-per-click advertising different for realtors? Why are successful realtor PPC ads harder to come by? Long-Term Leases Most people who own a home or live in an apartment are there for the long-haul. At the very least, an apartment tenant will have a...
Plug the Right Ads: 4 Google Ads Strategy Mistakes IT Companies Make
Over 95% of businesses spend money on Google advertising. With such a large percentage invested, mistakes are bound to happen. And these mistakes can negatively affect an ad campaign. Discover the top mistakes you're making with PPC in your Google Ads strategy. Knowing common mistakes...
Web Design Tips for Real Estate
According to a study performed by the University of Michigan, there was an increase of 13.6% in the number of housing units in the United States. The demand for housing has only increased since then and massive real estate investments across the nation indicate the housing market is ripe...
Drive Ahead: 5 Reasons to Use Pay-Per-Click Ads for Your Limo Services
Limousine and transportation services are found through Google searches more than any other method. If you aren't properly using the internet to sell your services you are missing out on some serious business. How many accounts pass you by every day? PPC (pay-per-click) ads, what are they, and how...
