Online Advertising Academy Blog
Best Landing Page Builders for PPC Ads and Best Practices
In this training we will discuss the best landing page builder software to use for your PPC ads. We also go into a lot of detail on how to build a high converting landing page, best practices for landing pages, and go through detailed reviews of actual landing page examples and landing page...
Setting Up Advanced Remarketing Audiences Inside Google Analytics
In this training we have a detailed guide for setting up basic to advanced remarketing audiences inside Google Analytics. These audiences can then be used for advanced remarketing campaigns inside Google Ads (formerly Google Adwords.) Read Video Transcript Here: Okay in this next training...
Do Broad Match Modifier Keywords Hurt Your Google Ads Campaigns?
In this training video we talk about how Google Ads (formerly Google Adwords) removed broad match modifier keyword match types in 2021, but they are still inside old accounts and old campaigns. Many marketers ask, does keeping old broad match modifier keywords in your account hurt your campaigns?...
How to Setup Universal Google Analytics Account
In this training we discuss how to setup a new Google Analytics account from start to finish. Specifically, this is for a Universal Analytics account. We go through step by step for setting up the account for beginners to experts. Read Video Transcript Here: Okay in this next video...
