Online Advertising Academy Free Training and Blog

Google Analytics Goals and Conversions – How to Setup

Google Analytics Goals and Conversions – How to Setup

In this training for Google Analytics we will go through Google Analytics Goals and Conversions setup for more advanced tracking. Tracking your goals is critical to monitoring performance from your PPC ads, SEO, email marketing, and any other marketing channels you need to evaluate.  Learn more...

read more
How to Optimize Responsive Search Ads in Google

How to Optimize Responsive Search Ads in Google

In this training for Google Ads, we go through how to optimize Responsive Search Ads (RSAs) inside your Google Search Ad campaigns.   Google Ads officially removed Extended Text Ads (ETAs) at the end of June 2022. The Extended Text Ads will still run, but you cannot edit them or create new...

read more
Best Landing Page Builders for PPC Ads and Best Practices

Best Landing Page Builders for PPC Ads and Best Practices

In this training we will discuss the best landing page builder software to use for your PPC ads. We also go into a lot of detail on how to build a high converting landing page, best practices for landing pages, and go through detailed reviews of actual landing page examples and landing page...

read more
How to Setup Universal Google Analytics Account

How to Setup Universal Google Analytics Account

In this training we discuss how to setup a new Google Analytics account from start to finish. Specifically, this is for a Universal Analytics account. We go through step by step for setting up the account for beginners to experts.    Read Video Transcript Here: Okay in this next video...

read more
What is Geofencing Marketing and How Does It Work?

What is Geofencing Marketing and How Does It Work?

Are you looking for new ways to generate quality leads for your local company this year so that you can boost your sales? If so, geofencing may be exactly what you're looking for.  If you're wondering what is geofencing and how can it help my business, keep reading. Generate local leads and...

read more
Keep Them Coming Back: How Hotels Can Use PPC for Events

Keep Them Coming Back: How Hotels Can Use PPC for Events

If you're a hotel owner or event manager, you're probably doing your best to hold events creatively these days. Unfortunately, it's still more difficult to keep your event rooms full than it used to be. In 2022, things have started picking up for events again - corporate events, parties, wedding,...

read more
How to Create PPC Ads for Realtors

How to Create PPC Ads for Realtors

Challenges for PPC Ads for Realtors What makes pay-per-click advertising different for realtors? Why are successful realtor PPC ads harder to come by? Long-Term Leases Most people who own a home or live in an apartment are there for the long-haul. At the very least, an apartment tenant will have a...

read more
Web Design Tips for Real Estate

Web Design Tips for Real Estate

According to a study performed by the University of Michigan, there was an increase of 13.6% in the number of housing units in the United States. The demand for housing has only increased since then and massive real estate investments across the nation indicate the housing market is ripe...

read more